Avp, Preferred Segment And Campaigns Management
Current- Management of campaigns (acquisition, cross-sell and engagement), strategic initiativesand P&L for the affluent segment portfolio
- Management of segment proposition and core benefits, inclusive of partnerships acquisition and maintenance
- Upkeep of market research to understand current market trend, customer profile and user fulfilment
- Leading of marketing and branding campaigns for the affluent segment
- Organization of seminars, launches and appreciation events, including:
- Chairperson of the CIMB Dinner and Dance working committee, with direct report to CEO of CIMB Singapore