Director Of Engineering, Ui
San Francisco Bay Area
Led a diverse team of ~100 developers, quality engineers, and program managers across three key disciplines: UI Architecture and Platform, UI Development and Delivery, and Marketing Content Development.Established a "True North" strategy for UI development within the organization by leading the creation of a UI Development Platform and CLI toolset, reducing time to "first commit" for developers from weeks to hours while enforcing architectural patterns and optimizing the CI/CD pipeline. Oversaw the transition from Java servlet-based architecture to a Node.JS-based platform, resulting in increased scalability, performance, and reliability for the website. Led the creation of a site-wide microservices strategy, enabling the delivery of multi-channel experiences across different platforms and devices.Spearheaded company-wide initiatives to prioritize web performance and accessibility.Partnered with Creative, UX, and Product Management in the creation of a self-documented, design system for the website.Led analytics re-platforming efforts, migrating the company from IBM CoreMetrics to Adobe Analytics and improving site experimentation capabilities.Worked with GVP/CTO to create a lean development practice, empowering teams to make decisions to drive their own, domain-specific KPIs, improving project predictability, and driving down release runways.