Graphic design, web design and support, digital marketing, social media, e-commerce, CRM and SEO for clients.Key Client: Saint BustierLuxury online fashion store based in London. Managed all E-Commerce operations, communications, branding, SEO, digital marketing, paid search, graphic design (fashion editing, photography, banners, newsletters), social media (Facebook, Twitter, Instagram, Pinterest), web and blog content, weekly reporting (CRM using Google Analytics) and front end web support. Key client: The Idle Rocks Hotel and St Mawes HotelSister Relais & Chateaux hotels in Cornwall. Managed all marketing, delivered & monitored brand communications across channels for both hotels (including website, social, print, emails, PR & advertising) and implemented marketing communications and tracking performance against targets. Managed hotel events and planned/designed hotel packages for the following year. Provided front-end web support and created promotional materials. Key client: Bedruthan Hotel & Spa and Scarlet Hotel & SpaCRM management, web maintenance and graphic design. Creating weekly and monthly reports for senior management, producing newsletters, creating web pages in Wordpress, keyword research for PPC and web page optimisation and creating graphics for menus, postcards and posters.

E-Commerce website management, SEO, DTC digital marketing, paid search, CRM using GA4, photography, blogging, PR and social media. Project management, web design and graphic design for clients such as Grants Whisky, Photobox, Glenfiddich, Sailor Jerry and Drambuie.Working closely with clients, developers and external agencies to ensure seamless communication, agile deliverables and successful results.

A B2C e-Commerce website supplying the UK market. Online marketing, SEO, branding, email marketing, web support, PPC, blogging, social networking and offline advertising. Responsible for daily reporting, identifying new marketing opportunities, developing and managing campaigns.Creating a new brand, seeing it from concept through to sale and achieving a monthly turnover of £20,000.00 for products sales.Increasing PPC click through rates from 0.34% to 1% via segmentation, implementing negative keywords where applicable.

Charity based in North Devon that required a structure marketing presence and a structured approach to how events were branded and marketed. Implemented new working approach using project management style set up. Educated fundraisers about the importance of clear messaging and effective branding.Created brand guidelines and sign off procedures to improve the hospice message and streamline marketing of fundraising events.Worked closely with MD to write key documents and board presentations.Wrote and published articles in medical magazines to promote the importance of hospice care, as part of the movement to aid the understanding of palliative care and increase NHS funding.

An international financial publisher with over 2,000 employees in the UK. Taking on sole responsibility for set up of a new marketing division, managing large scale re-branding and marketing of over 50 of the 600+ annual events held by Incisive Media. Introduced, designed and managed Post Events newsletters and created social hub for all events and delegate groups.End to end planning and campaign management for each event, including online marketing, email marketing and development of marketing collateral including concepts, brochures, sales packs, websites, adverts and other supporting materials.Delegate and sponsorship acquisition, award entries and table bookings, using targeted mailings, HTML emails, ad placements, social networking, website design and lead sourcing.Worked alongside key developer to rebuild website for Your Mortgage, leading to no. 2 position in Google for key term ‘mortgage’ with 100% traffic increase and 600% revenue increase.Planned site-map, conducting keyword research into the biggest traffic driving terms and segmenting the site accordingly.Ensured a high level of user experience via a careful link structure, following the two click rule and covering different user levels from novice to the experienced.  Quick links, heat mapping, meta-data and actions also clearly labelled for visually impaired users, as well as for optimised indexing.Introduced topical segmentation, allowing extra space for MPU’s and leader-boards for sponsorship.Assessed traffic and sponsorship values for each page, setting monetary and page impression targets for the website.Formed and ran workshops in SEO and PPC.Created a strong PPC campaign promoting and deep rooting campaigns to run in conjunction with the requirements of the sales team.Reporting at board level.Won the ‘Event Team of the Year’ award at the internal award ceremony in 2009.Commendation for the ‘Marketing Initiative of the Year’ award at the internal award ceremony in 2008.

Marketing newsletters, content management

Trade & online marketing for large format printers.