Joanne Blows Email & Phone Number

Australia

Alm Sydney, New South Wales, Australia

Iga Food, Sydney, New South Wales, Australia

Leveraging my extensive experience, I offer a strategic perspective to identify valuable opportunities in complex environments. Passionate about continuous improvement and innovation, I thrive on collaborative efforts to make a meaningful impact.• Supported Head of Digital in driving go-to-market strategies and continuous improvement across owned digital channels, IGA Rewards (loyalty), and IGA Shop Online.• Negotiated and delivered commercials and legal contracts to establish favourable partnerships for the IGA Loyalty program.• Led the development, design, business case, and activation of a white-label app for IGA Rewards, enhancing the program's value proposition.• Prepared discovery decks to introduce a voice of customer program, generating customer-centric insights.• Led design thinking, UX, and digital CX initiatives in collaboration with external agencies, resulting in impactful UX journey maps and insights.• I organised several Supplier Workshops to lift the lid on e-commerce best practices.• Presented a compelling business case, including financial analysis, to lead a solution upgrade automating and hosting IGA Rewards (loyalty) member campaigns, reducing Retailer admin workload.

Sydney, New South Wales, Australia

I am experienced in stakeholder engagement and communication and can support business transformation and change management initiatives. I am capable in navigating ambiguity and am agile in learning new ways to enhance operational processes.• I led process mapping workshops for Marketing, collaborating with offshore and internal technical teams to build campaign automation.• I led the development of segmentation models, leveraging Marketing Cloud capabilities for automation and audience targeting based on attributes and events (conversions).• I successfully piloted digital capabilities and workflows for Ecommerce and email marketing across multiple channels to promote specific services and products. Developed the CRM campaign leads process.• I developed a pilot workstream for B2B account-based marketing, becoming the subject-matter expert for omnichannel/digital campaign execution.• Designed campaign journeys and templates for CRM campaigns, conducting extensive A/B testing for optimisation.• I played a key role in vendor selection for a company-wide digital asset management tool, ensuring a smooth transition and governance over brand content and assets.• I developed all training materials for the new SAP Marketing Cloud and rolled out training to 60 people virtually.

Sydney, Australia

I am an experienced coach and people leader, empowering individual growth and utilising leadership skills to cultivate a collaborative environment, where diverse perspectives are valued. I advocate passionately for diversity and inclusion in the workplace.• Responsible for the delivery & leadership of shopper plans for the brand, category, customer, and channel in line with budgets and shopper conversion measures. • Responsible for measuring and evaluating the impact of activity to build collective learnings for future initiatives.• I led the shopper activation team to deliver best practice integrated point of connection strategy and planning across both brand and customer. Delivering effective process improvements and implementing a scorecard to ensure the shopper team delivered in full and on time. • In my role, I was recognized as a towering strength coach for my direct reports and the wider shopper team.

Sydney, Australia

Delivering a change in our approach to focus beyond the last three feet and consider all facets of the path to purchase, I developed and led one of the most successful promotions Lion has ever undertaken ‘XXXX GOLD BBQ Galore’ generating more than 6,000 active relationships and 9% redemption.Developed and led a successful shopper program, including digital mechanics and branded content to drive shopper acquisition of non-beer drinkers recruiting 90,000 new drinkersLed a cross-functional venture team to create a new XXXX GOLD 36 value can limited edition pack, pre-sold all orders, and sold out of stock in a week. Achieved buy-in from senior management (MD level) to go outside the current gate process to deliver this pack in an unprecedented timeline to maximize the buying opportunity.Played an active leadership role in the successful launch of XXXX Summer Bright Lager and XXXX Summer Bright Lager Lime, both were referenced as best-in-class launches.

Sydney, Australia

Developed in partnership with Dan Murphy’s a campaign to demonstrate the versatility of beer with beer cocktails and created a digital platform to support ongoing.

Sydney, Australia

Sydney, Australia

Conducted and led a Supplier Symposium to share platforms, strategies and present briefs to selected agencies and all external packaging suppliers to provide an opportunity to pitch back ideas and innovation. Lion Supplier Symposium was highly regarded by both internal and external stakeholders.

Sydney, Australia

Effective project management of all XXXX activations, working with the brand team to bring to life sponsorships and major campaigns BTL. Using Shopper Insights to develop activities that deliver to Category Drivers, Brand, Channel, and Business objectives.

Pharmacy, Retail Discounters, Priceline and Independents (Metcash and Banner Groups)

Sydney, Australia

Elite Channel

Sydney, Australia

Managing service arrangements and facilitating smooth communication channels between the account and its key business partners, communicating field strategies and objectives to state management and field teams.