Jo Britton Email & Phone Number

Having led strategic brand and digital marketing transformation programmes, built and developed high-performing teams, managed continuous change and designed and delivered numerous high-profile business events and training programmes spanning everything from manufacturing to management, coaching and mentoring, marketing and leadership development, I work with people and organisations to maximise their performance.I use evidence based coaching practises grounded in neuroscience so that you can achieve even more, more quickly and with even more impact. I coach and train in areas of personal performance, leadership and confidence Train people in how to communicate and present with more impact and influence Mentor and consult on business, marketing, change and transformation programmes

Manchester

UK-wide role, responsible for creating and executing the marketing strategy of a £40m business, contributing to a business turnaround Modernised the marketing function through Brand, communications and digital strategy transformation integrating people, process and platforms (marketing automation and CRM) Built and developed a high-performing marketing team External Communications: brand and value proposition development, persona-based marketing, digital content and PR strategy, campaigns, events and collateralInternal communications: staff culture change, health & wellbeing programme, brand ambassadorsLead generation: changed model from out-bound telesales/cold calling to digitally-led, in-bound, qualified and sales ready leads generating new business pipeline of £5mDigital strategy: transformed digital estate, introduced effective SEO, social media and content strategy, personalisation, digital communications, recruitment and development of new digital team. New product introduction: brought to market technology-based commercial offerings including HR software systems, e-guidance, e-learning, cyber security service, Brexit toolkit, webinars plus two new multi-million pounds state of the art technology training centres opened by HRH Princess Royal.Market research informing strategic positioning and new offerings Commercial partnership development Agency selection and management Ensuring GDPR 2018 compliance

UK-wide role with a focus on new customer acquisition, engagement and development strategies, generating year on year growth and turning around customer attrition rates.Introduced Customer First, Net Promoter Score and staff Reward and Recognition programmes achieving 94% customer retention rate, Institute of Customer Service accreditation, a 15 points improvement in NPS Created a Customer Reference programme delivering customer advocates recommending and referring new businessCreated an internal lead referral scheme generating 1000+ new business leads valued at £2m of new business pipeline from staff each year Created compelling programme of 300 events including the launch of flagship National Manufacturers’ Conference and Dinner attended by Senior Government and Opposition, the media and captains of industry. Delivered 5,500 customers, £800k of revenue through sponsorships and ticket sales , thousands of new business leads, trended on twitter.Managed and developed a national team of marketing managers changing the role emphasis from adhoc ‘project-based’ activity to business partnering with Business Units Promoted to Marketing Director

Managed and motivated a new national team following major business-wide restructure during challenging financial times for the business.Change management – integration of team of regionally-autonomous marketing managers into a single, national structure, managing and motivating post-redundancy and re-organisationHarmonisation of systems and practiceChanging perceptions role and contribution of marketing to the business, evidencing return on investmentPromoted to Head of Marketing

Following amalgamation of 11 separate EEF business entities into one limited company, regional senior management team member and line report into national marketing structure with autonomous responsibility for creation and execution of marketing plan designed to attract and retain new customers for this regional market • Lead generation campaigns through direct mail, email marketing campaigns, events and exhibitions• Regional media spokesperson, campaigning and influencing political and business agenda • Sponsorship acquisition and bid management• Creation of the EEF Future Manufacturing Awards which was rolled out nationally• Regional internal communications • Brand positioning and development: member of national team executing award winning new brand• Agency selection and management

Member of senior management team of £5m business. P&L responsibility for £3m membership subscriptions service business unit. Responsible for sales, marketing and operational management of Business Development team and 4 regional offices. Restructured business development team and modernised sales, bid and opportunity management processes, set up a new marketing function, introduced customer engagement and client care programmes.

P&L responsibility for a £1.5m training and consultancy business unit providing services to client base of 400 businesses. Responsible for the sales, marketing, operational management, delivery and quality assurance of an internal team and external associate base. Doubled revenues, brought new products to market, achieved ISO 14001 standard. Promoted to head of marketing and membership.

Created a new sales and marketing team from scratch. Responsible for creating and executing the sales and marketing strategy including new product creation and launch, lead generation, PR & events programme, direct marketing campaigns, build and deployment of first website, new customer acquisition, bid management. Generated product sales of £2m from a standing start. Instrumental member of the bid team winning multi-million-pound contract to deliver the DTI’s first Manufacturing Advisory Service in the UK, bringing this to market.

Certified Neurosculpting® Facilitator

Diploma In Personal Performance Coaching With Distinction, Coaching

Mba

Ba(Honours), European Administration