Jo Carrick Email & Phone Number

Southampton, England, United Kingdom

Responsible for full consistency of visual identity for the Kingfisher own brands, whatever the channel. Ensures that a brand remains recognisable, up to date and exciting to customers.Responsibilities: Develop brand visual guidelinesAid the development of the Group content strategyAccountable for delivery of visual assets on brand & aligned to strategyResponsible for the redefinition of the imagery toolkit, developing new formats and executions where necessaryDefine audience segmentation & establish KPIs for new formats to ensure successOwn visual briefing process Integrate new formats and technologies where appropriateResponsible for measurement and reporting of content performance across all channels

Southampton, United Kingdom

Leading the Kingfisher Content Team in the end-to-end production of high-quality customer facing engaging and inspirational imagery, copy and video, shared across all 9 Kingfisher Operating Companies. Managing large budgets to successfully deliver bespoke channel specific content aligned to the customer journey & strategic roadmap.Core deliverables:- Create, manage & execute the Group content strategy & ensure outputs align to the roadmap - Manage a team of 17 across all production projects - Schedule, facilitate & report back on all projects (including budgets)- Oversee the production of Group content to be used across all .com platforms, socials, (owned and paid) and print- Be responsive to Group communication plans; ensuring asset execution for trading aligns to the content strategy - Actively amplify and measure the performance of assets & identify & recommend where improvements can be made - Pursue excellence in all content that is produced, ensuring a joined-up approach with the wider business and trading plans, always also considering consumer mindsets, trends, and seasonal implications- Govern tone of voice across all content- Owner of all agency relationships; investigate new opportunities and partnerships & manage any pitches

Southampton, United Kingdom

Responsible for the production and delivery of inspiring and engaging customer-facing content, spanning copy, video and imagery, reflecting the core values of the B&Q brand.Core deliverables:- End-to-end management of production projects and the specialists responsible for each delivery including scheduling, allocating budget, stakeholder management and the distribution of assets- To ensure content is produced bespoke for channels with a sound knowledge of all touch points – Social Media, owned and paid channels, ATL marketing communication and third party distribution- Actively amplify and measure assets - Pursue excellence in all content that is produced, ensuring a joined up approach with wider business and trading plans, always also considering consumer mindsets, trends and seasonal implications- Govern tone of voice across all content, imparting this on to the specialists responsible for delivery streams- Face in to external agencies, investigating new ideas

Southampton, United Kingdom

Lead and motivate a new team within the business to deliver a centralized content function. Core deliverables: - Project manage end to end photography shoots and provide a support network for video production and copywriting- Manage agency relationships; responsible for client facing response to brief- Be seen as credible expert, seeking to develop junior members of the team

Responsible for the end-to-end delivery of digital customer facing projects, including the conceptualization, delivery & maintenance of the first YouTube Channel.- Manage the development of bespoke digital solutions offering intuitive user interfaces – SAP integration, YouTube Channel and the first B&Q App- Responsible for the implementation of B&Q’s first YouTube Channel garnering over 300,000 organic views on selected videos

Oversee the internal digital design studio; 5 designers working on the day-to-day maintenance of the B&Q website.- Proactively seeking improvements to the B&Q website in addition to managing internal requests & updates- Working closely with digital media teams to support search and advertising campaigns as well as the online trading teams to support promotions- Supporting CRM team to provide weekly email design

Southampton, United Kingdom

Conceptualization & delivery of effective communication to a specialist audience via web and print. Digital- Implement a new eCommerce platform to allow the company to trade online- Develop bespoke websites for integral products; ensuring maximization of SEO opportunities- Work with suppliers to integrate relative content - Offer bespoke personalized web-based solutions for different clients Print- Design all printed literature for the company including; - Monthly company cataloge - All Direct Mail - POS / exhibition standees - ATL campaigns

Portsmouth, United Kingdom

for fleet management clients.Web: - Concept & work with clients on bespoke web based fleet solutions- Manage all client relationships- Manage team of 3 designers & developersPrint:- Design company brochure, introducing new concepts to give promenance in a competitive market - Responsible for all ATL design & print production

Bahons, English & Media Studies

A Levels

Gcse, 10