Helping individuals in leadership and entrepreneurial roles to unlock their potential, align their personal and professional goals, and drive transformative growth. Taking a 360-degree approach, my practice encompasses a wide array of specialties to address the unique challenges faced by leaders and executives through thoughtful inquiry. In coaching sessions, we explores the executive's self-concept, values, and purpose to create alignment between their internal motivations and external behaviors that help create alignment both for personal and professional goals.Session topics may include (but aren't limited to):• Addressing imposter syndrome, confidence issues, or personal clarity challenges• Solidifying unique leadership styles and building a foundation for sustained personal growth• Developing critical leadership skills, including decision-making, communication, conflict resolution, and team management• Discovering key insights into managing organizational dynamics and fostering collaboration across diverse teams• Navigating changes, scaling responsibilities, and building strategies that align with short- and long-term goals

• Oversees Wharton’s brand identity and usage by internal staff and external partners• Manages external vendors, freelancers, and creative resources for on-going production and complex design projects• Develops concepts and designs for web projects, digital, and print including responsive email marketing, direct mail, wireframes, UX/UI design, advertisements, and collateral to meet strategic business goals• Serves as webmaster and manager for 700+-page public website responsible for content changes, image updates, accessibility compliance, and deployment testing• Researches and analyzes competitive digital communications and UX; collaborates to develop best practices and optimized marketing strategies• Art directs and coordinates photography sessions with participants, faculty, and staff • Learns and utilizes new technologies and platforms to execute digital projects including HTML5 animated banners, WordPress CMS, and Marketo marketing automation• Manages and updates a library of 60+ digital program brochures downloadable for lead capture; includes template redesign, ongoing content updates, and visual enhancements

https://joannacassidy.mymonat.com

• Developing websites with web platforms such as Squarespace and Wordpress• Collaborating with team for precise gap analysis• Desinging UX/UI wireframing and site architecture• Working with local clients to create new logos, & innovative company branding• Create branding for new companies (i.e. Naked Cocoon, Arch Street Partners)• Design flyers, logos and graphics for various organizations and special events.• Working with various partners (Arch Street Partners, Individuals, Palace Trains LLC, Life on the Horizon, Naked Cocoon, Invisible Children Documentary Event, Immaculata Photography Club, Downingtown West High School)•Consulting with acting students for head shots, and building an extensive portfolio of landscapes, people, objects, and architecture. Recent work includes: engagement photography, motion & light photography.

• Researching and reporting latest trends and styles in color, shape, and accessories• Managing inventory, stock, and sales materials• Designing Flyers, brochures and other promotional materials for style sessions, fashion shows and events• Interacting with customers, creating connections and loyalty through a commitment to serving with kindness and integrity

• Brainstorm, concept and execute all aspects of email marketing design by capturing 52 brand personalities in addition to connecting with over 100,000+ global customers on a weekly basis• Code both landing pages, email and splash pages that appear on company website• Create page layouts, page designs and ladders for Trade-show booklets and brochures• Improving and innovating User Experience for alphabroder customers through digital marketing• Brew ideas and discuss functionality with marketing team for new website portal design and user experience• Concept new ways to reach niche target markets within our bigger customer base through specialty campaigns• Design sell sheets and sales material for sales team

• Designed sales collateral for cable clients including, sale sheets, brochures, direct mail pieces and more• Pre-production storyboard design for commercials and online videos• Created layouts for digital media including but not limited to, landing pages and banner ads• Led Information Architecture Design for prezi.com online presentation platform• Worked hand-in-hand with Creative Directors, VP of Design, Art Directors and AE's to brainstorm, design and transform ideas into successful presentations and ad campaigns

• Represented B & N College brand on Temple University's campus• Hosted promotional events and used guerilla marketing techniques• Educated and excited students about the brand• Directed students to dierent social media sites and sweepstakes• Participated in weekly conference calls and submitted weekly reports• Collaborated with outside organizations/corporations to hold local events

• Collaborated with with a team of 15 other colleagues creating a campaign for Nissan. • Built a full interactive ad campaign that included offline traditional medias and online medias. • Assisted the senior copywriter in writing a 32-page ad campaign summary book • Created Point of purchase displays and illustrations of guerrilla tactics.

• Contributed to web design and advertising campaigns for Proctor& Gamble, and Nissan• Designed Digitas employee handbook layout and cover for Digitas London Company• Assisted in day-to-day operations in the creative department in each aspect of production• Helped evaluate and provide solutions for new concepts and layouts

Oversaw all communication between TAC and the student body in accordance to TAC events.