Jocelin Schultz Email & Phone Number

Mendham, NJ, US

Bracknell, GB

As part of a transformative effort at Dr. Scholl's, I am leading the reunification of a global brand that has operated separately for 40 years. My role focuses on shifting communications from traditional advertising and annual media plans to a performance-driven model that emphasizes content development, analysis, and amplification with paid support. I am.

As a Strategic Marketing Advisor for a tech startup focused on public health, I provide key counsel to executive leadership on marketing decisions, including branding, product launches, and channel strategies within the healthcare and safety technology sectors. I lead the development of consumer marketing initiatives that align with regulatory standards.

Skillman, New Jersey, US

New Brunswick, NJ, US

New Brunswick, NJ, US

Leading a team of driven digital and retail marketers in advancing Johnson & Johnson Consumer's cross-brand, solutions-driven CRM and consumer promotions platform.

New Brunswick, NJ, US

Blackfriars, London, GB

- Drove category growth after a decade of decline in the French Instant Soups category with the launch of a more modern, fresher instant soup range; took Knorr brand from a distant fourth place player to number 2 within 3 months- Aligned all stakeholders from the European Regional Team and Country Leadership Teams behind one single vision of the European.

Blackfriars, London, GB

• Developed new brand vision plan, created major multi-year brand strategy and defined range architecture, including full management of new TV advertising and integrated digital strategy for Colman’s
• Partnered with global, regional and local teams to develop innovation & renovation roadmap for brands
• Collaborated with cross-functional teams to launch premium range of dry sauces into marketplace in less than 6 months from concept to on shelf, including delivery of 360-degree communication support activities
• Provided regular communication, tracking and monitoring of brand activities to regional and global teams

Blackfriars, London, GB

• Coordinated highly successful launch of Colman's Season & Shake – a category-changing innovation that beat forecast and increased Colman’s market share by over 700bps in 2011, earning the quarterly Chairman’s award
• Managed multiple innovation, line extensions and product optimization projects across the portfolio at various stages of development, delivering in excess of £10 million incremental turnover in that fiscal year

Blackfriars, London, GB

• Delivered biggest in-store food activation in Asda in 2009, resulting in a positive ROI, increased sales results and improved relations with Asda buying team and category planners
• Introduced new processes, templates and ways of working that became best practices in the broader team

Blackfriars, London, GB

• Drove development of award winning 2009 digital activation platform for Hellmann’s
• Directed 2009 annual planning process, taking into account financial challenges including adverse strategic price and trade dynamics resulting from extreme commodity fluctuations and changing consumption patterns
• Led strategic and creative development of Wish-Bone’s digital strategy and created first interactive website for the Wish-Bone brand- results exceeded benchmark KPIs and resulted in first CRM activity schedule for brand

Westlake, Texas, US

• Led integrated team of executives and advertising agencies in creation of the market-changing “Talk to Chuck” campaign leading to an increase in new accounts and net new assets across the market and unaided consumer.
• Maintained department budget in excess of $33 million; realized savings allowing for an incremental campaign

Minneapolis, MN, US

• Partnered with senior management to develop all strategic marketing initiatives for $1 billion proprietary credit card portfolio with over 4.1 million cardholders

London, England, GB

• Analyzed efficiency and effectiveness of media plans and print activities for major automotive client

Mba, Strategic Brand Management

Bba, Marketing

Ba, Communications, Media Emphasis

High School