• Improvement of product offer • Segmented approach by region and by category• Management of the distribution and logistics team• Driver routing optimisation• Field visits and prospection• Close collaboration with the digital team• Monitoring of the performance of different platforms with Google Analytics• Subscription pricing• Kiosks and home delivery projects• Competitive intelligence of newspaper sales and advertising and analysis• Coaching of sales team

Long mission • Internal and external diagnosis of a sales and distribution company in the hotel industry Process analysis, warehouse management, logistics analysis, sales force training and sales support development etc. Temporary mission • Market research and Business plan for a company in the manufacture of PVC pipes and materials wanting to start exporting • Consulting service for a company in the construction industry

My main assignment has been to transform LMLC, with the starting up of a Sales and Marketing Department, from a production unit towards a customer focused company. Many procedures have been created, so that LMLC becomes customer oriented, such as customer care, the treatment of customer complaints and also the handling of day to day deliveries to Distributors and direct clients in collaboration with the production department and the warehouse.I was in charge of the sales and marketing of products other than those forming part of the Government Tender. I also dealt with Panexport, a sister company of the Food and Allied Group for the export of LMLC’s products. I Launched ʺLes Moulinsʺ flour in plastic bags. Despite being 70% more expensive than subsidized flours, ʺLes Moulinsʺ holds, nonetheless 35% market shares. Blédor, hovering in the up market category, maintains itself with a price being twice as much as subsidized flours. In terms of B2B, I launched ʺFarine des Alizésʺ, a range of flour in 25 kg bags for the export market. I revamped the range of premixes for special breads and the range of bread improvers. I have also commercialized a brand of instant dried yeast for the local and export markets. I was also in charge of the development and the launching of new products.I worked closely with some local industries in the transformation of flour. I was a member of the subcommittee for AMM (Association of Mauritian Manufacturers) working on the label for Mauritian Manufacturers "made in moris". I was also a Member of LMLC’s Quality Management Review Committee (QMRC) and was also a member of the Disaster Recovery Plan (DRP).I was the leader of the taskforce for the new dedicated website of Les Moulins de La Concorde. I started the project for the Facebook page of Blédor.

Managing Director for Les Constructions du Nord Ltée. Up to forty employees depending on size of construction. Main achievement is the construction of a Science Block of about 12,000 sq feet at SSS Monneron in Port Louis from June 2007 to February 2008.Managing Director for Profibre Ltée, a small size company in the Glass Fibre industry employing three persons. We manufactured Bathroom wares, kitchen sinks and moulds for the construction industry.Managing Director for Imprimerie Universelle Ltée, a small size company in the printing industry employing nine persons. We produced brochures, posters, books, CD pouches, pads for invoices, delivery notes etc...

I was in charge of the marketing of half of the products distributed. In charge of BébéCâlin, Nivea, Hansaplast, Raid, Baygon, Mister Muscle, Toilet Duck, Glade, Wella, Fluocaril, Elgydium and Nin’s. My job consisted of a broad range of duties:-- Budget: Elaboration of Consumer Goods Division annual Sales budget, in line with objectives set by Board of Directors.- Gross profit: Ensure that budgeted or higher Gross profit is attained.- Marketing budget: Elaboration of marketing budgets taking into account the media, indoor promotions, discounts etc.- Price: Costing, determination of price structures, adjustments of prices - Market information: Market data, use and management of data, press, economic indicators.- Surveys: Market analysis, target identification, product positioning, sales analysis per product line and market, prospecting of new products.- Strategy: Collaboration with Sales Manager for the follow up of strategy and marketing mix- Communication: Marketing budget, agencies, advertising plans, promotional campaigns, sponsoring, exhibitions and national manifestations- Development: Search of new market gaps, definition and launch of new products in collaboration with sales manager and sales representatives, new products test, anticipate new products from competitors- Availability of products: Liaise with stores and logistic department. Ensure that product orders to suppliers are well done and sent in due time to avoid out of stock situations, follow up of orders.- Suppliers: Liaise with suppliers for latest product info, marketing techniques.- Merchandising: Shelf plan according to sales principles and supplier’s recommendations. Optimise shelf presentation for maximum exposition of products, product files, training of merchandisers.- Customers: Frequent visits to sale outlets, Feedback of end customers.- Routes: Optimisation of routes of merchandisers and salesmen in collaboration with Sales manager.

Research Executive at Taylor Nelson Sofres (Maurice) Ltée and PriceWaterhouseCoopers. Worked as “Chargé d'Études” and collaborated on various assignments such as:• Customer Service / Customer Satisfaction Surveys• Market Surveys• Corporate Image Surveys• Product / Brand Awareness• Image / Perception Surveys• Feasibility Studies• Staff Perception Surveys• Usage and Attitude Surveys• Sales Outlet Opening Tests• Product Launching• Psychological Price Determination• Post & Pre Test Advertising• Mystery Shopping• Concept Tests• Blind Tests• Focus Groups & Animation• Communication CampaignsConsultant at Analysis - Research ConsultantsAmong other assignments, worked mainly on the Observatoire, which consisted of the determination of market shares four times a year. Was in charge of a dozen of products (foodstuffs, alcoholic & soft drinks, home & personal care etc…)