• Management von Releases in Abstimmung mit internationalen und nationalen Labelpartnern• Schnittstelle zwischen Künstlern, Labels und Distribution Partnern

• Managing studio operations and tailoring the customer experience• Curating and overseeing our in-house events• Developing and managing our own brand of coffee in partnership with Deathpresso, from manufacture to distribution• Handling business operations, including scheduling, inventory management and financial forecasting • Building and maintaining relationships with artists, suppliers and brand partners • Managing a team of 15 people

Launched in 2015, The Platform is a 360 music agency focussed on music supervision, brand endorsement deals, publicity and artist management. Clients have included Ben & Jerrys, Steinlager, Air New Zealand, KFC, Jetstar, Ogilvy, 90 Seconds and Sky Sports.Via The Platform I managed NZ Hip Hop veteran PNC from 2015 -2019, as well as developing Hip Hop artist Tom Francis during his release of Lifestyle with Snoop Dogg. I’ve also acted as publicist for global Dub heavyweight Mt. Eden. Our current roster includes Australian Indie artists Flynn Gurry and Cooper Lower, as well as UK newcomers Nuns Of The Tundra.

In this role I ran Sync & Licensing for Sony in New Zealand and worked closely with networks, production houses, brands and advertising agencies in order to secure and negotiate placements for our masters. In addition to this I was responsible for our compilations and our strategic releases. These included Dolly Parton’s Blue Smoke (debut at #1 and 4 weeks in the NZ Charts), Pink Floyd’s The Endless River (debut at #1 and 19 weeks in the NZ Charts).