Jocelyn Cuirot Email and Phone Number
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Manager passionné, je définis, mets en œuvre et pilote la stratégie de développement international de Maisons premium, dans une optique durable; sur l’ensemble de la chaîne de valeur, des ingrédients naturels, aux produits finis (marques) en passant par le façonnage. -Enjeux Analyse de l'existant. Identification des opportunités de développement et conduite du changement. -Management Direction de business units Direction de réseaux, France et international Management de services commerciaux, marketing, merchandising, formation, trade, promotionDirection de projets (filiales, sites web, stratégie...)-Gouvernance Associé Coordination avec les actionnairesPME/ETI familiales/MultinationalesMembre du CODIRFinance : pilotage du P&L, investissements CAPEXDéfinition du socle stratégiqueEntrepreneur-Secteurs d'activité BtoB (ingrédients, façonnage) et BtoC (marques, distribution)Parfumerie, des extraits naturels aux marquesParfums et cosmétiques, bien être, aromathérapie, spas, instituts, retail ingrédients pour la parfumerie, les cosmétiques, les arômes alimentaires, le bien-être, la santéExtraits naturels de plantesFaçonnage parfums d'ambiance, bougies parfumées-Clients DétaillantsDistributeursMarques Maisons de composition LaboratoiresFaçonniers-Soft skillsLeadership multiculturelAdaptabilité Capacité d'analyserelationnelRésilience-International Direction internationale des ingrédients aux marques6 ans en Suisse, 2 ans au Canada. 70 pays visités à l'export. -Commercial International key account manager Techniques de vente & de prospectionProspection, développement de grands comptesImplantation de CRMDirection internationale-Marketing/branding Direction marketing opérationnelDirection marketing et communicationCommunication digitaleIdentité visuelle. Personnalisation. Architecture Lancement 360° nouveaux produits et nouvelles marquesStratégie commerciale et marketingLicence beautéPricing Expérience/parcours clients-Taille des entreprises TPE ETI MultinationalesEntrepreneur-Distribution Parfumeries, grands magasins, travel retail, pharmacies, drugstores, ecommerce, TV achats- Formations Formation initiale : EDHEC business school (Bac+5) en 1990Formation continue : Executive MBA en 2017 au Celsa/Sorbonne, option communication digitaleAutres formations continues : CAMBRIDGE sustainability leadership (2024), EDHEC stratégie RSE (2024), CEGOS conduite du changement (2024). Techniques de vente (2021)-Langues Français : langue maternelle. Anglais : professionnel. Allemand et espagnol
Apecita
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Directeur De RéseauApecita Sep 2024 - PresentParis, Paris, Frl’Apecita est une association paritaire au service de l’ensemble de l’agriculture, de l’agroalimentaire et de l’environnement. L’objectif principal de l’Apecita est de favoriser la rencontre des employeurs et des personnes à la recherche d’un emploi dans ces secteurs.A cette fin, l’Apecita :-conseille et oriente les candidats-accompagne les entreprises dans leur recrutement-contribue à l'insertion professionnelle, en appui aux organismes de formationAu plus près du terrain, l’Apecita dispose d'un réseau sur tout le territoire français avec 14 délégations territoriales réparties sur 18 bureaux.
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International Sales & Marketing DirectorBiolandes Feb 2021 - Jan 2024Le Sen, Nouvelle Aquitaine, FrBiolandes is a World expert in plant extracts (essential oils, Absolus, Hydrolas, maceras from 300 plants and flowers) for fragrance and flavour industry, aromatherapy, cosmetics, well-being.... Sales in more than 50 countries. 800 employees. International sales & marketing managementSales and marketing strategyKey account development -
Sales & Marketing ManagerManufacture Française De Bougies Mar 2017 - Feb 2021Business development of the Manufacture française de bougies, the producer and supplier of the most pretigious luxury and perfume houses for perfumed Define and implement the strategy. Pricing, internationalisation, sourcing of components, product development. Compliance & negotiation with international Groups. -
FounderBeauty Connection Jul 2014 - Feb 2017Dubai, Dubai, AeInternational agent & consultant for beauty brandsTravel retail, perfumeries, department stores and pharmacies distribution International marketing, sales & distribution strategyExport business management . Product development, pricing and logistic -launched successfully Strivectin in travel retail Europe-launched successfully a Korean cosmetic brand in perfumeries, department stores, pharmacies, and travel retail in Europe-found partners for Pür in Australia -
International Vice President Clarins Fragrance GroupGroupe Clarins Jul 2009 - Jun 201475017 Paris, FrCLARINS FRAGRANCE GROUP - Turnover: 350 Mi € - 800 people (GROUPE CLARINS)Brands: Mugler, Azzaro, Swarovski, Porsche Design, Zadig & Voltaire, David YurmanChallenge: Develop the business of the fragrance division in a Group mainly focused on skincare - Built & implemented the global strategy per brand. Roll-out of this strategy with local adjustments - Monitored the distribution strategy, follow-up on sales, advertising and promotions - Launched new products and managed innovative projects - Opened & re-launched the fragrance business in emerging markets (China, Russia, RSA, Mexico…)- Global coordination between brands, licensors, supply chain & all markets- Set-up and follow-up of the pricing strategy, tight control on the grey market- Oversaw local budgets, global forecasts and inventories>>> Net sales +35% and profit +40% between 2009 & 2013 -
PresidentGroupe Clarins Mar 2007 - Jul 200975017 Paris, FrPresident - 200 employees - Turnover: 55 Mi $Brands: Clarins, Mugler, Azzaro, Burberry, Nuxe, Gucci, Escada, L'Occitane, Lanvin, pürminerals, KibioChallenge: Build a new business model that will ensure the long term profitability of the Canadian subsidiary in a disrupted environment (financial crisis) - Defined the strategy of the affiliate and its brands for the Canadian distribution- Negotiation and signature of the distribution agreements - Opened a Clarins Spa, launched new brands such as pürminerals- Negotiation and installation of the biggest Mugler personalized stands across the World - Managed the building and opening of a new head office and a new warehouse>>> Clarins Canada was the only Clarins business unit to achieve its budget in 2008 >>> Retail sales increased by 18% in the first half of 2009, despite the global crisis
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Travel Retail Europe DirectorGroupe Clarins Aug 2001 - Mar 200775017 Paris, FrDirector of the division – 200 employees – 60 Mi € net salesBrands: Clarins, Mugler, Azzaro- Set up the travel retail strategy per brand with Clarins & CFG management- Launched travel retail exclusive fragrances & offers - Prepared and consistently delivered the yearly budget of the division - Negotiated space allocation, trade conditions and promotional activities, with the main retailers - Restructured the team in Geneva and developed the sales force >>> + 40% on sales and profit within 5 years, exceeding budget targets. >>> Clarins became the first skincare brand in travel retail Europe
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Export Director Europe-Africa-Middle EastKenzo Parfums, Lvmh Jan 2000 - Jul 2001Paris, FrKENZO PARFUMS, LVMH GroupExport director for Europe, Middle East, and Africa15 employees – 35 Mi € net sales- Opened the Kenzo regional offices in the Middle East, in the Nordic countries and the subsidiaries in Switzerland & Austria, animated a network of agents - Harmonized prices in the Euro zone- Coordination with the other brands of the LVMH Group (Dior, Guerlain & Givenchy)- Launched FlowerbyKenzo>>> Sales growth +80% -
Area ManagerKenzo Parfums 1995 - 1999Paris, FrAfrica, Middle East, Indian sub-continent, then UK and Nordic Countries
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SupervisorEy 1993 - 1995London, GbAuditor then Supervisor for small and middle-sized companiesManaged auditor teams -
Promotions ManagerBolloré 1991 - 1992Puteaux, Île-De-France, FrManufacture des Tabacs de l'Ouest Africain
Jocelyn Cuirot Skills
Jocelyn Cuirot Education Details
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University Of CambridgeSustainability Management Institut -
Edhec Business SchoolSustainability
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Celsa Paris-SorbonneÉtude De La Communication Et Des Médias
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Edhec Business SchoolFinances D'Entreprise
Frequently Asked Questions about Jocelyn Cuirot
What company does Jocelyn Cuirot work for?
Jocelyn Cuirot works for Apecita
What is Jocelyn Cuirot's role at the current company?
Jocelyn Cuirot's current role is Business unit, international distribution, sales & marketing, key account management | Flavours, fragrances & cosmetics | ingredients | natural extracts | brands distribution | BtoB & BtoC | Retail | Sustainability.
What is Jocelyn Cuirot's email address?
Jocelyn Cuirot's email address is jo****@****oup.net
What is Jocelyn Cuirot's direct phone number?
Jocelyn Cuirot's direct phone number is +151474*****
What schools did Jocelyn Cuirot attend?
Jocelyn Cuirot attended University Of Cambridge, Edhec Business School, Celsa Paris-Sorbonne, Edhec Business School.
What skills is Jocelyn Cuirot known for?
Jocelyn Cuirot has skills like Marketing International, Management, Articles De Luxe, Gestion De La Marque, Marketing, International Marketing, Retail, Marketing Strategy, Brand Management, Management Marketing, Brand Development, Forecasting.
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