Jocelyn Lo is a Global Director of Brand and Communications at Seedtag.
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Global Director Of Brand And CommunicationsSeedtag Dec 2022 - PresentNew York, Ny, Us -
Associate Marketing DirectorTriplelift Jan 2021 - Dec 2022New York, New York, Us -
Senior Marketing ManagerTriplelift Jan 2018 - Jan 2021New York, New York, Us -
Partner Marketing ManagerTriplelift Jan 2016 - Jan 2018New York, New York, Us -
Community Brand ManagerAdonit Jan 2015 - Jan 2016Austin, Us• Managed and led all content creation for social and digital marketing channels (Facebook, Instagram, Twitter, Email, & Blog)• Event manager for all marketing/press related events. Worked with teams to create a marketing/business development strategy• Created and managed the influencer and Adonit user community program. Ex. Nike, Garfield, Thule, Threadless, Adobe, & Evernote• Project manager for marketing assets, press kits, review units, and product launch assets.• Coordinated and approved all sponsorships and collaborations with other brands• Led the content execution meetings and committee. (Content Calendar, Tips & Tricks, & Artist Features) -
Marketing/Social Media CoordinatorAdonit Mar 2013 - Jul 2015Austin, Us•Developed and built relationships with the media/press, high-level influencers, and artist through creating user stories and features. Ex. Leo Chang (Nike Lead Designer) and Nickelodeon• Created marketing plans and project managed all marketing/ media events and shows to build awareness in the U.S. & internationally. Ex. CES, IFA & Adobe Portfolio Review• Planned and worked with the creative director on all company promotions, contests, commercials, and product shoots. Ex. “Make Your Mark”• Managed and generated engaging content for all Social Media accounts, including Facebook, Twitter, Blog, Online Magazine, & Website• Created the influencer and user loyalty program -
Marketing ConsultantVess Consulting Sep 2012 - Feb 2013• Created creative out-reach marketing events and campaigns for our clients. Planned and set-up logistics while working with clients to ensure success. Past events generated from 50-500 people and mass media coverage. • Worked on media buying and news pitching (KEYE, CW, KVUE, & Univision). • Created and managed all social media, website marketing, and SEO. Post engaging information pertaining to our client’s industry and current news. Experienced in writing press releases for clients, media, and events. • Developed skills in event planning, media buying, and press release creation.
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Fashion Marketing/Public RelationsDog & Pony Creative Aug 2010 - Dec 2012• Fashion Intern that helped assist with buying, event planning, and marketing for the boutique. • Styled looks for interviews and photo shoots in magazine features. • Managed all social media channels and content. (Facebook, Blog, Twitter, Website, and Lookbook) • Marketed towards college students through events, promotions, and emailing list. Coordinated multiple events generated about 100/200 + traffic to the store. • Developed skills in planning events, brand marketing, social media (Facebook, Blogging, & Twitter), and networking.
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Public Relations InternKimberly Strenk Pr Aug 2011 - Dec 2011• Assist in launching client campaigns and marketing/public relation pitches to companies and vendors. (Whole Foods, Tints of Nature, and Shootag)• Participate in client training and press conferences with clients/vendors. Managed spreadsheets and updated information on Dropbox.Handled social media aspects with bloggers, Facebook, and Twitter.• Developed skills in researching, working with clients, and brand development.
Jocelyn Lo Education Details
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The University Of Texas At AustinSociology & Business Foundations
Frequently Asked Questions about Jocelyn Lo
What company does Jocelyn Lo work for?
Jocelyn Lo works for Seedtag
What is Jocelyn Lo's role at the current company?
Jocelyn Lo's current role is Global Director of Brand and Communications.
What schools did Jocelyn Lo attend?
Jocelyn Lo attended The University Of Texas At Austin.
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