I am currently pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California (USC). My journey began with a strong foundation in Fashion Merchandising and Communication Studies at Texas Christian University, where I developed a passion for the dynamic world of the fashion industry. Having studied abroad in Italy, I've had the privilege of exploring renowned fashion capitals such as Paris, Milan, and Florence, immersing myself in diverse cultures and trends. These experiences have not only broadened my perspective but also made me acutely aware of the international impact of PR in fashion.My professional experiences as a Public Relations Intern at Aply and Regard Style House have honed my skills in brand development, event execution, media relations, and social media management. At Regard Style House, I contributed to impactful red carpet events, secured features in prestigious magazines, and spearheaded engaging social media campaigns. At Aply, I conceptualized brand campaigns, executed PR initiatives, and collaborated with clients to enhance user experience.As I advance my studies at USC, I am eager to leverage my expertise in Fashion PR, Marketing, and Digital Media to make impactful contributions. Equipped with the skills to lead in brand communication and advertising—focusing on innovation, storytelling, and the strategic role of communication in global organizations—I’m eager to bring my creativity, strategic thinking, and passion for the industry to the forefront as I continue this exciting journey.Soft skills: Leadership Communication Organization skills PresentationAdaptability Technical skills: Microsoft Excel certified Microsoft Office Programs ( Powerpoint, Word, Outlook)Proficient in use of Adobe Illustrator, InDesign, and PhotoshopProficient in use of KaledoStyle CAD Textile Design SoftwareCanva Professional skills:Fashion Public RelationsInfluencer Marketing Strategic Campaign Development Apparel Construction Retail Management and Luxury Brand Management skills Fashion drawing and illustration Merchandise Buying and AnalysisAbility to apply product development skills to create a line Digital design Ability to identify textiles Analyze consumer behavior Marketing strategy planning Trend forecasting Ability to create a trend board for trend forecastingSocial media marketing Proficient in use of WGSN for trend forecasting Merchandise Planning and AnalysisTextile Testing and Analysis skills Language skills: Fluent in Spanish