Jocelyn G Email & Phone Number

Singapore

Singapore

Currently overseeing the Cross Border Electronics business portfolio for TikTok Shop Singapore.Orchestrated a remarkable 56% QoQ increase in Cross Border Electronics GMV, surpassing targets by 145%. Spearheaded breakthroughs in Phones & Tablets sub-category, achieving a staggering 404x increase, and notable 135% growth in Phones Accessories GMV.Established.

Singapore

Implemented a strategic model for TikTok Shop New Customers Acquisition via Short Videos, incorporating products pricing strategy, historical data analysis, and innovative creators' affiliate collaboration. This initiative led to a remarkable 123% growth in New Customers orders and a significant 118% increase in Short Videos Revenue on a quarterly.

Singapore

Managed Affiliates (Influencers) partnerships and marketing under Global Community team. I am always on the lookout for suitable new talents and profiles to be recruited as CHARLES & KEITH Community Ambassadors. I work closely with Ambassadors to promote the latest products or campaigns - building up strong brand advocates.

Singapore

Previously under the Singapore PR team and Global PR team, I have managed and developed PR strategies for CHARLES & KEITH SS21 and FW21 campaigns. My main duties include negotiating with popular international KOLs for mutually-beneficial partnerships and growing the PR list for both teams.

Singapore

Clearwater Communications is an award-winning, independent, boutique Agency specialising in the reimagination of events, brand experiences, total brand activations, campaigns and marketing services in Hong Kong, Singapore and throughout Asia.Our purpose is to help our world-class Clients craft imaginative, engaging, one-of-a-kind live events, brand.

Singapore

Working as an event specialist on a project basis with Alive for multiple clients. I took lead in events ranging from sports to family to brand activation. My role as an event specialist requires me to be active on-ground and manage the crew at the event. It also requires client-servicing and ensuring smooth execution of the event.Took charge for these.

Singapore

As the show producer for the evening drive-time show from 4pm to 8pm - The Shock Circuit with Sonia and Joakim. My role as a producer requires me to produce all creatives such as ‘Pasar Malam Posters’, ‘Cold Joke Fridays’ and music video parodies. I would also coordinate and prepare fun segment for guest interviews such as 5 Seconds Challenge.

Singapore

My main job responsibilities include assisting in planning and executing for marketing campaigns through comprehensive integrated marketing communications (IMC) plan. I also participated in the brainstorming and planning of the local go-to-market strategy for key campaigns and maintaining in store visual merchandising for both brands to maximize shopper’s.

Singapore

I took on Radio Producer role for The Shock Circuit with Sonia and Joakim. I planned digital segments for Facebook and Instagram such as Facebook Live Taste Tests, funny skits on Instagram. I was also responsible for sourcing giveaways and produce videos for “The Shock Value”.

My job scope as an Intern involves planning for all on-air giveaways and station related events. I was responsible for all day-to-day matters like arranging interviews and concert promotion involving the station or the jocks. I also handled media previews or tasting between the clients and the jocks.

My job scope allows planning an event from scratch, sourcing for suppliers and to communicate these ideas and concepts with the client. I was the account director for PA Water-Venture PaddleFest 2015, Paddlefest 2016 and Project Blue Wave 2016 which allowed me to handle funds and budgeting of a combined S$150 000.00. Other notable events include ASEAN Para.

Bachelor Of Science - Bs (Honours), Marketing, Upper-Second Class Honours

Diploma, Mass Communication