Jocelyn Loh Email & Phone Number

Singapore

• Developed and executed marketing plans across SEA (Singapore, Malaysia and Thailand) for all products, including events organization and management• Worked closely with Principals to align and execute marketing plans within budget• Developed sales support and workshop materials • Oversaw the development of marketing collaterals, including corporate gifts • Managed and tracked marketing leads and database• Analysed, reviewed and enhanced SEM results and digital marketing efforts• Managed the Company’s website and Social Media content; and all marketing channels and technologies• Worked with agencies to do Paid Search and telemarketing campaigns • Led Company to participate in third-party events• Collaborated with Associations to run workshops/events to increase Brand and Product awareness

• Jan 2013 - Jul 2015o Developed and implemented marketing campaigns for 5 products, including product launch and demand generation activitieso Developed success stories for the products o Led in revamping the Company's website o Drove traffic to the Company’s internal and external websites through promotions and ensuring content accuracyo Created and disseminated bi-monthly marketing newsletters to counterparts across Asia Pacifico Co-created the conference topics for a Customer Conference (2015)o Involved in delivering a global, momentous announcement to key stakeholders in the industry across Asia Pacific (2015)o Planned and executed sales incentive trip for top sales persons across Asia Pacific (Winners’ Circle 2015); and events for key customers across Asia Pacific (Abacus Online Retreat 2013 and 2014, India Corporate Retreat 2013)o Played a key role in executing Abacus International Conference 2014, which was well-attended by more than 400 delegateso Wrote and published an online travel article (2013)• Jan 2011 - Dec 2012o Developed marketing materials for Airline and Non-Air productso Implemented marketing campaigns for Airline and Non-Air productso Co-wrote and published an article on Ancillary Products and Revenueo Developed success stories for the productso Created and disseminated quarterly newsletters to hotel suppliers and bi-weekly newsletters to airlineso Ensured content accuracy on and drove traffic to the Company's internal website (Intranet)o Generated significant media sales that allowed the team to meet the targeto Spearheaded Abacus loyalty programme in Indiao Garnered sponsorship from suppliers for Abacus International Conference 2012o Managed corporate gifts inventory and department budget

• Created and disseminated eNewsletters• Tracked and updated the marketing budget spreadsheet• Generated weekly fares reports for marketing promotions• Involved in copy writing and proof-reading• Involved in various Company’s events like planning timelines, liaising with organisers and preparing the necessary marketing collaterals• Ensured content accuracy on Company's internal website (Intranet)• Compiled and analysed reports of microsites using WebTrends• Set up monthly webcast and conference calls to communicate product updates to overseas counterparts

• Boosted the number of leads for the Company by almost 100% through the various activities • Revamped the Company website, resulting in 100% increase in the number of new users• Increased Company’s brand awareness by working with publishers to develop advertisements• Organised interior home fairs and successfully invited several business partners to sponsor the events• Engaged business associates and industry players for partnership opportunities• Succeeded in obtaining CaseTrust accreditation• Organised monthly exhibition booth set ups at third-party events• Developed marketing promotions for the monthly exhibitions• Tracked sales leads and marketing budget; and generated marketing reports