Jocelyn Loh Email & Phone Number

Singapore

• Developed and executed marketing plans across SEA (Singapore, Malaysia and Thailand) for all products, including events organization and management
• Worked closely with Principals to align and execute marketing plans within budget
• Developed sales support and workshop materials
• Oversaw the development of marketing collaterals, including corporate gifts
• Managed and tracked marketing leads and database
• Analysed, reviewed and enhanced SEM results and digital marketing efforts

• Jan 2013 - Jul 2015o Developed and implemented marketing campaigns for 5 products, including product launch and demand generation activitieso Developed success stories for the products o Led in revamping the Company's.
• Jan 2011 - Dec 2012o Developed marketing materials for Airline and Non-Air productso Implemented marketing campaigns for Airline and Non-Air productso Co-wrote and published an article on Ancillary Products and.

• Created and disseminated eNewsletters
• Tracked and updated the marketing budget spreadsheet
• Generated weekly fares reports for marketing promotions
• Involved in copy writing and proof-reading
• Involved in various Company’s events like planning timelines, liaising with organisers and preparing the necessary marketing collaterals
• Ensured content accuracy on Company's internal website (Intranet)

• Boosted the number of leads for the Company by almost 100% through the various activities
• Revamped the Company website, resulting in 100% increase in the number of new users
• Increased Company’s brand awareness by working with publishers to develop advertisements
• Organised interior home fairs and successfully invited several business partners to sponsor the events
• Engaged business associates and industry players for partnership opportunities
• Succeeded in obtaining CaseTrust accreditation