Jocelyn M Gerst

Jocelyn M Gerst Email and Phone Number

Accelerating sustainable actions through the lens of Marketing, Brand Management & Communications @ HolcimUS
Jocelyn M Gerst's Location
Greater Chicago Area, United States, United States
Jocelyn M Gerst's Contact Details
About Jocelyn M Gerst

Creative, solutions-driven, and strategic leader with 20+ years of experience and demonstrated success in leading high-performing teams to design, implement, and manage comprehensive communications and marketing plans to achieve brand awareness and growth. Possess specialist expertise in public relations and integrated marketing programs leveraging omnichannel strategies including multi-format content, owned digital and social media channels, digital analytics/SEO and crisis communications. Proven capabilities in leading all program activities to include required resources, proposed contracts, financial timeline and budget consideration, staffing requirements and related vendors, contractors and consultants.A results-driven executive with extensive experience in analyzing global brand positioning and consumer insights to shape and communicate the overall vision. Proficient in developing customer segmentation strategy, monitoring and tracking market trends, and crafting effective communications programs.

Jocelyn M Gerst's Current Company Details
HolcimUS

Holcimus

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Accelerating sustainable actions through the lens of Marketing, Brand Management & Communications
Jocelyn M Gerst Work Experience Details
  • Holcimus
    Vp, Us Marketing & Communications
    Holcimus Mar 2019 - Present
    Chicago, Illinois, Us
    Driving marketing change across a US organization through integrated marketing, branding and communications strategies that generate leads, increase sales, shape our product portfolios and redefine the value of our net-zero ambition in the industry: - Develop industry-leading digital marketing programs that drive lead-generation, SEO, conversion - Manage crisis & issues management protocols for US organization - Advance corporate environmental and sustainability goals via thought leadership platforms and collaboration with NGOs- Lead nationwide rebranding campaign that reframes the perception of our US business- Work on cross-functional integration teams pre- and post-acquisition- Member of US Executive Committees for both Cement and ACM
  • Holcimus
    Director, Us Communications
    Holcimus Oct 2016 - Mar 2019
    Chicago, Illinois, Us
    Creating a unified brand strategy and structure for the US businesses, including the largest cement manufacturer, post merger; from developing organizational narratives and communications governance, to growing our reputation through media relations, social media and digital channels
  • Wbcsd – World Business Council For Sustainable Development
    Wbcsd Sustainability Leadership Program
    Wbcsd – World Business Council For Sustainable Development Jan 2023 - Dec 2023
    Geneva, Ch
    In partnership with Yale University and IMD, the WBCSD Leadership Program helps business leaders dive into sustainable development challenges and the opportunities that feed into strategic decision-making.
  • Takeda Pharmaceuticals International, Inc.
    Associate Director, External Communications & Corporate Relations
    Takeda Pharmaceuticals International, Inc. Jun 2013 - Oct 2016
    Tokyo, Jp
    Responsible for implementing communications strategies that elevate Takeda’s global visibility through content marketing, reputation programming and traditional media relations to engage key audiences through the channels where they live. Building internal capabilities through introduction of content governance and editorial structures, digital and social media channels and internal socialization to ensure a consistent and sustainable cadence of Takeda stories. Collaborating with cross-functional colleagues including Japan PR, regional and business unit communications, Corporate Branding, CSR, Takeda Digital Accelerator, and global HR to source content and shape the image of Takeda as a global pharmaceutical leader.
  • Takeda Pharmaceuticals International, Inc.
    Senior Manager, Corporate Communications
    Takeda Pharmaceuticals International, Inc. 2008 - Jun 2013
    Tokyo, Jp
    Responsible for strategic programming for U.S. portfolio of on-market medications and investigational compounds with consolidated budget of $7+ million spanning multiple therapeutic areas (diabetes, CV, CNS, GI and obesity). Partnered with brand teams to ensure alignment with key commercial objectives and metrics. Directed communications programming for product launches, key clinical data and regulatory milestones as cornerstones of an overarching strategic brand program to ensure appropriate positioning.
  • Takeda Pharmaceuticals International, Inc.
    Senior Manager, R&D Public Relations
    Takeda Pharmaceuticals International, Inc. Dec 2006 - Jul 2008
    Tokyo, Jp
    Integrated communications function leading efforts to shape corporate image; worked closely with executive leadership to communicate with organization’s 600+ U.S. and E.U. development-based employees.Developed executive communications and employee engagement strategy during organizational restructuring to provide greater transparency of decision making and foster a sense of cross-regional community (U.S. and U.K.) among employees.
  • Takeda Pharmaceuticals North America
    Manager, Product Communications
    Takeda Pharmaceuticals North America 2002 - 2005
    Tokyo, Jp
    Responsible for strategic communications supporting diabetes, insomnia and GI brands including clinical and regulatory milestones and issues management, and served as communications lead for global data presentation.Also launched national consumer awareness campaigns highlighting health issues to drive patient dialogue through national media, digital/social elements, and physician/celebrity spokespeople.
  • Edelman
    Account Supervisor
    Edelman 1998 - 2002
    New York, Ny, Us
    Responsible for developing and executive communications programs for corporate and brand-specific projects for US and global clients, including Roche Diagnostics, Pharmacia and HealthNow (healthcare service provider); provided strategic counsel to clients and managed teams to ensure successful execution of programs.
  • Hill & Knowlton
    Senior Account Executive
    Hill & Knowlton 1997 - 1998
    New York, Us
    Managed brand campaign initiative for one of city’s top five law firms, and executed national media outreach and communications programs for a managed-care organization and City of Houston tourism program.
  • Kelsey-Seybold Clinic
    Communications Specialist
    Kelsey-Seybold Clinic 1993 - 1997
    Pearland, Tx, Us
    Developed and coordinated marketing, advertising, internal communications and public relations campaigns for well-known, mid-sized multi-specialty clinic with 300+ physicians at 30+ sites throughout Houston; served as editor of bi-weekly, corporate newsletter for 2,000+ employees across 35 clinic sites.

Jocelyn M Gerst Skills

Corporate Communications Strategic Communications Media Relations Pharmaceutical Industry Marketing Communications Strategy Public Relations Diabetes Product Launch Internal Communications Integrated Marketing Crisis Communications Public Affairs Rheumatology Communication Training Oncology Marketing Biotechnology Reputation Management Communications Planning Global Marketing Crisis Management Medical Devices Medical Affairs Therapeutic Areas Gastroenterology Cns Disorders Market Access Healthcare

Jocelyn M Gerst Education Details

  • Insead
    Insead
    Senior Leaders Business School
  • Wbcsd - World Business Council For Sustainable Development
    Wbcsd - World Business Council For Sustainable Development
    Sustainability Leadership Program
  • The Ivey Academy At Ivey Business School
    The Ivey Academy At Ivey Business School
    Holcim Business School
  • Fordham University
    Fordham University
    Russian
  • Université Paris-Sorbonne
    Université Paris-Sorbonne
    French Literature
  • Duchesne Academy Of The Sacred Heart
    Duchesne Academy Of The Sacred Heart
    Hs

Frequently Asked Questions about Jocelyn M Gerst

What company does Jocelyn M Gerst work for?

Jocelyn M Gerst works for Holcimus

What is Jocelyn M Gerst's role at the current company?

Jocelyn M Gerst's current role is Accelerating sustainable actions through the lens of Marketing, Brand Management & Communications.

What is Jocelyn M Gerst's email address?

Jocelyn M Gerst's email address is ge****@****ail.com

What is Jocelyn M Gerst's direct phone number?

Jocelyn M Gerst's direct phone number is +122455*****

What schools did Jocelyn M Gerst attend?

Jocelyn M Gerst attended Insead, Wbcsd - World Business Council For Sustainable Development, The Ivey Academy At Ivey Business School, Fordham University, Université Paris-Sorbonne, Duchesne Academy Of The Sacred Heart.

What skills is Jocelyn M Gerst known for?

Jocelyn M Gerst has skills like Corporate Communications, Strategic Communications, Media Relations, Pharmaceutical Industry, Marketing Communications, Strategy, Public Relations, Diabetes, Product Launch, Internal Communications, Integrated Marketing, Crisis Communications.

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