Jocelyn Ma Email and Phone Number

marketing and category

• Overall management of the Planning process (including the approval processes). Follow-through on projects from beginning to end, take full responsibility and lead the process.• Management of all day-to-day client business/requests.• Full understanding of the client’s business and category issues. Develop media strategies and ensure they are properly executed. And develop budget recommendations.• In-depth knowledge of available research (in-house, client, other) and strategic analysis thereof to develop more effective media strategies.• Responsibility for efficient and accurate paperwork within the group.• On-going response planning to all significant marketplace/internal changes.• Ensure competitive reviews are properly executed and that they are strategically relevant for the client. Ensure that they demonstrate key learnings/insights and contribute where necessary.• Ensure that planned objectives are being monitored. And ensure all agreed reports are supplied and presented to clients on time.• Continually think creatively and identify new, innovative opportunities that could be effectively used by clients. Encourage creativity amongst the rest of the Planning team.• Be knowledgeable and analyze key developments/trends/issues in media. Present to clients and keep the rest of the team informed.

• Formulate strategies and plans from briefing (on accounts where responsible) and assist the Planning Manager/Associate Director on any other accounts when necessary.• Understand the client’s business and category issues.• Develop budget recommendations.• Analyze/evaluate/interpret marketing data and available research to add value to the development of media strategies.• Present all conceptual, revised and approved plans to clients (where responsible) with rationale to support recommendations.• Efficiently manage the execution and approval process of the plan.• Oversee/contribute to the preparation of detailed implementation plans for traditional channels.• Ensure efficient and accurate paperwork.