As Chief Experience Officer at Sash Group Inc., I drive integrated marketing strategies that fuel growth, enhance customer experience, and optimize the customer journey. My role spans marketing automation (SMS and email), content creation, and team management, ensuring our marketing efforts align with business goals while delivering a seamless customer experience.In addition to leading marketing efforts, I fully automated our customer service operations, increasing automation from 0% to 22%, and trained the customer service team to improve efficiency. This dual focus on marketing and operations has led to a 213.20% increase in ticket conversions and a 142.42% growth in support-driven revenue.Key achievements include:Achieved a 64.74x ROI on SMS and email marketing, generating $2.77M in revenue with a spend of $42,148.54.Developed and executed high-performing campaigns that delivered $1.97M in revenue at a 48.29x ROI, driven by strategic thinking and optimization.Optimized automated flows, achieving a 410.42x ROI and contributing $802,669.74 in revenue.Facilitated 27,480 orders through SMS and email marketing, driving customer acquisition and retention.Spearheaded business process improvements by automating the help desk to 22%, leading to greater efficiency and higher conversion rates.I thrive in dynamic environments where I can combine strategic marketing expertise with customer experience management to drive both growth and customer satisfaction. My leadership in team management and business process improvement ensures impactful, data-driven results across both marketing and customer service operations.

As the founder of Jocelyn MacDonald Coaching, I design and lead online coaching and personal leadership programs that empower individuals and organizations to achieve their full potential. Since 2019, I have been dedicated to helping clients enhance their leadership skills, improve communication, deepen relationships, and achieve greater satisfaction in both their personal and professional lives.In my role, I manage all aspects of program development and content creation, including writing scripts, producing videos, developing handouts, and designing tools that drive meaningful outcomes. I also oversee social media strategy and advertising to expand our reach and engage with a vibrant online community.I am deeply committed to delivering exceptional client service and fostering a supportive environment where clients can thrive. Through my coaching programs, I work closely with businesses and groups to create tailored strategies that promote business development, leadership growth, and improved interpersonal dynamics.

As a Program Coach with Accomplishment Coaching, I facilitated transformational coaching programs that supported individuals in achieving profound personal growth and self-awareness. I guided participants through a journey of discovering their authentic selves, cultivating deeper self-awareness, and developing meaningful, fulfilling relationships. My role involved delivering training sessions, providing one-on-one coaching, and creating a supportive space for participants to explore their potential and overcome personal challenges.By integrating ontological coaching principles, I helped clients shift their perspectives, break through limiting beliefs, and connect with their core values. Through this process, participants were able to create lasting, positive changes in their lives and build stronger, more meaningful connections with themselves and others.

As the Vice President of Marketing at Sash, I led a dynamic team in developing and executing comprehensive marketing strategies that drove brand growth and customer acquisition. My role encompassed not only leading all aspects of marketing—including digital marketing, brand strategy, and content development—but also overseeing key operational functions to ensure smooth execution and alignment with the company’s business objectives.I was instrumental in optimizing marketing operations through strategic planning and the implementation of marketing automation tools, improving efficiency and enhancing our customer engagement efforts. I managed cross-functional teams, balancing both creative and operational needs to deliver impactful marketing campaigns that aligned with our brand's vision and goals.In addition to my marketing responsibilities, I played a significant role in business process improvement and team management, fostering a collaborative and high-performance culture. My focus on data-driven decision-making and continuous improvement helped drive significant growth and enhance overall customer satisfaction.

In my role as Executive Assistant to the CEO at Aulon Arch, a private holding company specializing in commercial real estate and ownership of diverse small to medium-sized businesses, I provided high-level support in managing a broad portfolio of operations. I was responsible for optimizing executive workflows, coordinating complex schedules, and ensuring effective communication across all levels of the organization.I played a key role in strategic planning and decision-making processes, supporting the CEO with research, analysis, and preparation of materials for meetings and presentations. My contributions extended beyond administrative support, as I actively participated in the management of our commercial real estate ventures and operational oversight of various business units involved in both product manufacturing and service provision.By leveraging my strong organizational skills and business acumen, I helped streamline operations and enhance cross-functional collaboration, contributing to the company’s overall efficiency and success.

I provided sophisticated marketing and communications strategies tailored to the unique needs of a diverse range of clients, including those offering specialty retail products and professional services such as coaching, therapy, parenting classes, real estate, and mortgage brokerage. My approach was centered on developing and executing comprehensive marketing plans that not only aligned with each client’s business objectives but also elevated their brand in competitive markets.I worked closely with clients to identify their target audiences, craft compelling and differentiated messaging, and implement marketing strategies designed to attract, engage, and retain customers. My responsibilities included creating and managing integrated marketing campaigns, developing robust brand strategies, and conducting in-depth competitive analyses to ensure clients were well-positioned for long-term success.In addition to driving customer acquisition, I emphasized the importance of fostering customer loyalty and repeat business. My approach combined strategic account management with a focus on delivering measurable results, ensuring clients not only gained new customers but also cultivated strong, lasting relationships.My expertise in creative problem-solving and market analysis enabled me to identify and capitalize on opportunities that enhanced my clients' market presence and profitability, ultimately contributing to their sustained growth and success.

As the Marketing Director at Rudolf Steiner College Fair Oaks, my primary objective was to drive enrollment growth in the full-time teacher training program, continuing education, and community education opportunities. Under my leadership, the marketing department successfully exceeded enrollment goals, contributing to the college's overall growth and success.I managed a dynamic team of marketing professionals, overseeing the development and execution of strategic marketing initiatives. My role involved crafting integrated marketing communications, optimizing campaigns through data-driven insights, and leveraging both online and offline advertising to reach our target audience effectively.In addition to enrollment growth, I focused on enhancing the college’s brand presence through effective content development, community outreach, and targeted advertising. My efforts in organizational development and team management ensured that our marketing strategies were innovative and closely aligned with the college’s mission and values.

As a co-owner of Cupid's 50's Diner, I played a pivotal role in the day-to-day operations and long-term strategic planning of a vibrant, themed restaurant. My responsibilities spanned from managing customer service training and employee development to overseeing online advertising and web content creation. I coordinated projects that enhanced our diner’s appeal and streamlined operations, leveraging my analytical skills and interpersonal abilities to ensure a memorable dining experience for our guests. My experience at Cupid's 50's Diner honed my expertise in employee training, project coordination, and cultivating a strong, customer-focused atmosphere.

As a Marketing and Communications Consultant, I provided strategic marketing services tailored to the unique needs of small businesses and sole proprietorships. My role involved developing and executing integrated marketing communications plans that aligned with business goals, helping clients establish and grow their brands in competitive markets.I worked closely with clients to identify their target audience, craft compelling messaging, and implement marketing strategies that drove customer engagement and business growth. My responsibilities included creating and managing marketing campaigns, developing brand strategies, and conducting competitive assessments to position clients for success.In addition to marketing strategy, I focused on building strong client relationships through effective account management and delivering results-driven solutions. My creative problem-solving skills allowed me to address challenges and identify opportunities that enhanced clients' market presence and profitability.