Jocelyn Parker Email and Phone Number

▪ Lead spokesperson for The Cigna Group, and business partner for the enterprise’s U.S. Employer segment, U.S. Government business, The Cigna Group Foundation and ESG and DEI corporate functions. Lead strategies for earned media opportunities, executive visibility and issues management, specifically related to contract negotiations with hospitals, customer issues and coverage decisions. ▪ Provide strategic communications support to segment leaders, as well as work closely with the marketing, thought leadership, newsroom and social media teams. Serve as manager for local PR agencies and provide broad oversight of projects and communications campaigns.

▪ Chief communicator for the Mid-America, Midwest, West and Southwest U.S. Commercial health plans. Responsible for setting strategies for earned media opportunities, executive visibility and issues management.▪ Provide strategic communications support for six health plan market executives and their leadership teams, as well as work closely with the Cigna marketing, thought leadership and media relations teams. Serve as the manager for local PR agencies and provide broad oversight of projects.

▪ Served as chief communicator for the industry association representing Minnesota’s nonprofit health plans (including Blue Cross and Blue Shield of Minnesota, HealthPartners, Hennepin Health, Medica, Sanford Health and UCare), leading the charge on reputation building through media relations, executive visibility, brand amplification and issues management. The Council’s member organizations insure 4.5 million Minnesotans.▪ Managed agency relationships, as well as a team of communications consultants. Provide strategic communications counsel and support to the Council CEO, as well as for member health plan leadership and their teams. Work closely with legislative, health equity and communications committees on storytelling opportunities, as well as strategies that further elevate the impact health plans have on the Minnesotans they serve.

▪ Served as chief spokesperson for Minnesota’s nonprofit health plans (including Blue Cross and Blue Shield of Minnesota, HealthPartners, Hennepin Health, Medica, PreferredOne, Sanford Health and UCare) leading the charge on reputation building through media relations, executive visibility, brand amplification and issues management. ▪ Provided strategic communications counsel and support to the Council CEO, as well as for member health plan leadership and their teams. Work closely with legislative, health equity and communications committees on storytelling opportunities, as well as strategies that further elevate the impact health plans have on the Minnesotans they serve. ▪ Led social media, owned media and marketing efforts for the Council; this work includes a recent branding refresh that reimagined the Council website, created new social media channels, established a Council blog and overhauled marketing assets like presentations and fact sheets.

▪ Managed a team of seven and set strategies for earned media opportunities, executive visibility, issues management and overall employee communication and engagement. ▪ Provided strategic communications support for various clinical and organizational leaders and their teams. Served as the liaison for local PR agencies and provided broad oversight of projects agencies handle on Children’s behalf.▪In partnership with the Chief Diversity Officer, developed the hospital’s first comprehensive DEI strategy that helped Children’s establish new partnerships and raise its visibility in the community. Tactics supporting this strategy included earned media coverage, social media promotion, the creation of one-pagers and fact sheets and increased presence at job fairs and community forums that promoted equity and inclusion.

▪ As chief communicator and spokeswoman for the Southeast and Northeast UHC Medicaid plans, was responsible for setting strategies for earned media, executive visibility and issues management.▪ Worked closely with the UHC regional team on thought leadership, as well as health plan CEO support. Serve as the liaison for local PR agencies.▪ Partnered with national and state marketing teams to support Medicaid market objectives, initiatives and business development opportunities through integrated communications strategy, planning and execution.▪Worked with digital teams to develop social media strategies to raise awareness of initiatives and engage health plan members.

▪ Led content marketing strategy at one of the largest and fastest-growing tech companies in Minnesota. This included managing owned content such as executive blogs, guest articles, web and social media content, marketing materials and various other communications.▪ Managed SPS Commerce's Customer Success Program. Worked with sales teams and SPS customers on tracking, identifying and writing customer case studies, which highlight the benefits of the SPS Commerce product line and advance the company's overall reputation in the press and with its client base.▪ Coordinated content used in media relations planning and strategy, ensuring that content for news releases, case studies, PowerPoint presentations and other written communications had a consistent, integrated message. ▪ Engaged sales and marketing teams on story ideas and development.

▪ Was in charge of planning and running the daily business section, which included setting the story lineup, visuals, and graphics for the section.▪ Represented the business department in daily news meetings. Discussed Web coverage plans and the department’s stories for the print product.▪ Managed a team of six reporters and two freelance writers. Worked with reporters on story ideas and development, projects, planning and writing. Helped generate ideas for graphics and photos.▪ Coverage areas included residential and commercial real estate, retail, airlines, manufacturing and venture capital. Oversaw production of the commercial real estate section.▪ Extensive editing and writing on deadline for various sections of the newspaper.▪ Shepherded several award-winning projects and packages, including a series on the Twin Cities Ford Ranger plant and a collection of breaking news stories on Best Buy that won a 2013 Gerald Loeb Award as well as an award from the Society of American Business Editors and Writers (SABEW). ▪ Helped coordinate the department’s news coverage for the Web, offering ways to enhance the department’s online presence. This included videos, reader polls and photo galleries.▪ Was responsible for writing and delivering annual employee evaluations.

▪ Supervised a team of three veteran reporters and three freelance writers. Worked with reporters on story ideas and development, projects, planning and writing. Helped generate ideas for graphics and photos.▪ Coverage areas included real estate, travel, retail and relationships. Produced the real estate and travel sections, as well as the Wednesday features section.▪ Extensive experience editing and writing on deadline for various sections of the newspaper.▪ Shepherded several award-winning projects, including a series on underwater mortgages, a series on loan modifications, and a package on home appraisals. ▪ Represented the features department in daily news meetings. Discussed Web coverage plans and the department’s stories for the print product.▪ Coordinated the department’s news coverage for the Web, offering ways to enhance the department’s online presence. This included Web chats with readers, the development of databases (such as home sales and home prices data), photo galleries and reader polls. ▪ Was responsible for writing and delivering annual employee evaluations.▪ Was responsible for payroll and budget for freelancers.

▪ Supervised a team of three reporters and two freelance writers. Worked with reporters on story ideas and development, projects, planning and writing. ▪ Coverage areas included aviation, personal finance, casinos, real estate and retail. ▪ Produced and oversaw the Sunday and Monday business sections, as well as the Sunday real estate section.▪ Was a key player in the redesign of the Sunday business and real estate sections in 2008. ▪ Was in charge of scheduling for the department, which included coordinating vacations, sick days and other time off for staffers.▪ Was responsible for payroll and budget for freelancers.▪ Was responsible for writing and delivering annual employee evaluations.▪ In addition to working in the business department, oversaw the metro desk on Saturday nights. ▪ Supervised a metro reporter who chased breaking news that ranged from fires to traffic accidents.

▪ Supervised a team of three reporters. Worked with reporters on story ideas and development, projects, planning and writing.▪ Coverage areas included jobs, small business and personal finance. ▪ Oversaw the business desk at night, ensuring that reporters kept up with breaking news from the wires, as well as local competition. ▪ Produced and oversaw the Monday business section.▪ Was responsible for writing and delivering annual employee evaluations.

▪ Edited content for the business section as well as for special sections for the paper, which included the Free Press 50 (a review of Michigan’s top publicly traded firms), Grading the Global 8 (an analysis of the world’s biggest automakers) and the Free Press Private Reserve (a look at Michigan’s top privately held companies). ▪ Supervised the business copy desk two to three days a week, fine-tuning the work of three veteran copy editors.

▪ Covered auto safety and regulation, with a focus on Ford, General Motors and Chrysler. ▪ Wrote about such issues as recalls, fuel economy, overall vehicle quality and gas prices. ▪ Consistently broke news on the beat, including a major scoop that General Motors was quietly buying back vehicles from owners due to noisy, defective engines.▪ Covered congressional hearings on the safety of sport-utility vehicles and pickup trucks.▪ Attended several automotive conferences and conventions, including the Detroit and New York auto shows and the National Automobile Dealers Association convention.