Jocelyn Tan Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Los Angeles, California, United States

- Execute all email communications for 15k+ audience, yielding a 26% open rate to help close $5000M+ in sales- Segment audience into groups and construct targeted messaging and campaigns based on consumer behavior patterns - Monitor and analyze email opens, click rates, top links and actions, and other metrics to improve marketing goals- Improve Instagram traffic by 30% within 2 months through strategically implementing a digital marketing campaign

Riverside, California, United States

- Increase content engagement by 97% through data-driven storytelling and leveraging analytics tools like Professional Dashboard and Instagram insights to optimize posting schedules and align with business objectives- Implement and maintain a content calendar which increased consistent posting and overall interactions by 183%- Drive a 93% follower and retention growth in one month through implementing a successful social media giveaway- Manage and produce various marketing content mediums including graphic designs, emails, newsletters, internal communications, and social content to show UCR culture to 18k students which increased account following by 1k+- Identify collateral trends to convert statistics into actionable steps to help improve future content creation

Riverside, California, United States

- Supervise a cross-functional team of 11 and manage 3 departments to create marketing focused events for members - Lead and implement a successful rebrand which drove a 47% increase in Instagram likes within a 2 week period - Spearhead weekly board meetings to plan and execute events, discuss organization strategy, and manage club growth - Analyze organizational performance to implement improvements and adjustments as needed to serve audience needs

Riverside, California, United States

Florence, Italy Metropolitan Area

- Synthesized marketing decks and presented insights and key data findings to clients in a compelling and digestible manner to help build a new Employee Value Proposition and rebrand for Versace, Salvatore Ferragamo, and AMF - Simultaneously managed multiple luxury accounts, their brand identify, and marketing strategies in a global setting- Provided consultation to marketing leaders, finance, tech, and product teams on how to manage and integrate a global rebrand while also guiding the start to finish process from employee research and feedback to implementation- Executed internal employee research and gathered insights to publish creative copy for company communications on culture and rebrands for companies such as Costa, Yves Saint Laurent, and Fidrigoni- Create 15+ job descriptions for positions and internship programs at Ferragamo and Costa to integrate their new EVP

Culver City, California, United States

- Strategically forecasted marketing asset production timelines and needs by researching business practices, analyzing results, and creating an actionable report with next steps to effectively reduce operational inefficiencies- Led a cross-functional project and conducted research to improve operations and reduce costs by resolving system ambiguities and developing a market model forecaster to provide a holistic view for efficient asset production - Improve team efficiency by visualizing a Gantt chart workflow transformations of consolidated project timelines

Riverside, California, United States

- Design, plan, conduct, and analyze research studies for 40+ participants to understand consumer behaviors and deliver compelling data reports for executive team to review which effectively articulate audience preferences - Write survey questions with an in depth understanding of user experience utilizing best practices to optimize results- Contribute to organization wide strategic decisions which helped increase club attendance and performance by 20%- Collect data for various events to maintain a database of key information necessary to improve organization goals

Los Angeles, California, United States

- Chose landing page images for VidCon’s new website to showcase rebrand and experience for US and abroad shows - Identified 200+ issues on 5 global websites through desktop QA and initiated mobile QA to ensure 100% integration- Assisted with copywriting support for marketing assets including emails, social media, marketing collateral, and web copy to encourage ticket sales which decreased idle time and supported marketing goals for debut international event - Completed 20+ email campaigns by building content on Stripo and exporting through Braze for pre and post show - Edit and proofread the CEO’s weekly industry newsletters to maintain quality communication and brand consistency - Initiate the movement towards assessing mobile websites to ensure 100% compatibility across multiple specifications - Compose persuasive copy and digital assets to build 20+ emails across 3 audience segments pre and post show- Sort, organize, and input information into a database of 350+ creators to reduce idle time and streamline operations- Centralize 10k+ images by organizing exhibition pictures and identifying 350+ creators to strengthen workflow

Los Angeles, California, United States

LA VIP Agent is a luxury real estate agency in Los Angeles serving professional athletes with a mission to connect extraordinary people to extraordinary homes. - Developed and implemented a social media campaign to grow online presence, increasing Instagram traffic and visibility - Created tri-weekly Instagram stories and content to advertise new listings in addition to Instagram Reels to thank clients - Utilized LinkedIn sales navigator to find leads and create the ideal target market for agency initiatives - Conducted research on 600+ NFL athletes, expanding agency's connections and relationships- Researched relative journalists, media outlets, and connections to generate visibility - Craft and send professional emails, demonstrating organization skills- Collaborated with CEO to craft a narrative for the company's brand

Agoura Hills, California, United States

- Forecasted the industry by researching 30+ digital trends to inform Marketing and CMO on collateral development - Improved surveys through questionnaire writing, link checking, and A/B testing to provide interface suggestions - Identified marketing materials such as uniforms and taglines while maintaining the Rams concept during the rebrand- Administered and brainstormed 2 sales campaign attracting millennials to purchase tickets and raise fan engagement during COVID - 19 and after which generated ideas and projects for the ticketing team- Conducted online research on 30+ images for rebranding and marketing purposes with the LA Rams brand in mind Collaborated with marketing to plan game day events and activations to increase fan engagement and meet goals

Bachelor Of Science - Bs, Business Administration Marketing, 3.92 Gpa

Activities and Societies: Summa Cum Laude, Deans Honors List, Chancellors List, American Marketing Association (AMA)- President.

High School Diploma, 3.9 Unweighted Gpa, 4.2 Weighted Gpa

Activities and Societies: Student Representative to the Board of Education, Future Business Leaders of America - Public Relations.