Jocelyn Tolbert, M.A. Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida Area

• Collaborated with cross-functional teams to create marketing materials with accurate and consistent brand messaging (web copy, emails, direct mail, video banners) adhering to ADA/WCAG compliance. Led a refined review process, ensuring alignment of client needs and brand. These efforts minimized revisions and boosted client satisfaction.• Managed brand messaging and visuals for a vast product portfolio. Analyzed newly-adopted brand standards and ensured their application in existing creatives, maintaining a cohesive customer experience. Acted as a subject matter expert in branding and trademark compliance, guaranteeing brand consistency. Regularly updated the agency style guide (quarterly) to align brand voice and visuals across all projects, and spearheaded process improvements which led to increased efficiency in change tracking and version control. • Demonstrated exceptional efficiency in handling workload growth. As client requests and team size increased, I successfully incorporated new deliverables (video, UX/UI, social posts, out-of-home placements) while maintaining high standards. This resulted in a 123% increase in deliverables processed comparing May 2020 to May 2022.

St. Augustine, Florida

• Led a data-driven content strategy that positioned ACF members as industry thought leaders (magazine articles, blog posts, events). Targeted content addressed key issues (mental health in the kitchen, food sustainability, automation) resulting in a 23% increase in website traffic and a 12% boost to the membership landing page. Pioneered data analysis to optimize content and campaigns. • • Increased apprenticeship applications by 20% in 6 months with targeted content for culinary students and young chefs. A strategic membership initiative aligning with ACF-accredited culinary schools boosted membership by 3%. • Led the revitalization of publications, shifting focus to chef-relevant topics like hiring and automation. This data-driven approach drove the first increase in print subscribers in a decade.• Streamlined magazine production, reducing costs and optimizing content for various channels. Created a searchable member image database, expediting content creation and infusing authenticity and community. Pioneered the use of data for marketing decisions at the ACF. By analyzing trends and membership data, optimized campaigns and achieved significant growth.• Developed and executed multi-channel content marketing campaigns (social media, web content, educational modules) that expanded the ACF's base audience by fostering a sense of community (social media KPIs rose by 42%). Conducted a content audit, resulting in increased engagement with original content by repurposing recipes, articles, and archival materials for Wordpress site and social media. Integrated CTAs to subscribe, join, or attend events, creating a harmonious cross-platform funnel strategy.

Jacksonville, Florida Area

• Led the 2015 redesign of publication website, prioritizing information architecture, user experience (UX), search engine optimization (SEO), and reducing bounce rate. Initialized content repurposing to align online strategy with business goals, including increasing display ad views, increasing survey responses and driving event ticket sales.• Created and managed content calendars for 7 print publications and 2 WordPress websites, including writing articles and managing teams of freelance and in-house writers. Created, wrote, designed and distributed two bi-weekly email newsletters. • Pioneered the company's first social media strategy, achieving an impressive 1100% increase in Instagram followers and a 30% increase in Facebook following within 18 months.• Created intern program responsibilities and procedures guide. Mentored journalism student interns, honing their writing and interview skills. Fostered a team environment that nurtured talent and empowered growth.

Master Of Arts - Ma, Rhetoric And Composition/Writing Studies, 4.0

Activities and Societies: English Graduate OrganizationThesis/Project Highlights: - Drafted a compelling grant proposal for a hypothetical.

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: Features Editor of on-campus magazine, The Spinnaker; Internship with Jacksonville MagazineMinor.

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Editor-in-Chief of on-campus newspaper, The Campus Voice4.0 GPA