- Work to establish and implement comprehensive systems and strategies to increase the number of donors and revenue through Annual Giving.- Ensure that prospects and donors are engaged in ways that build the major and planned giving donor/prospect pipeline.- Manage and administer department resources and personnel effectively and efficiently.

Developed concept and managed the development of a non-profit organization focused on supporting, developing, and facilitating financial literacy initiatives for at-risk populations.- Participates in the production and serves as talent for the "Taking Charge of Your Health" radio broadcast- Currently developing financial literacy information programming for distribution via web media

Lead the strategic planning, implementation, and management of the annual giving program which includes direct mail, social media fundraising, commemorative giving, and special projects; manage the strategic major gifts interface through programs and pipeline development, support other fundraising departments and programs to develop a comprehensive culture of philanthropy.

I assist the Director of Annual Programs with the execution of direct marketing strategy designed to engage the most people possible by integrating appeals and stewardship communications. My focus is maintaining and improving the effectiveness of solicitations for annual gifts. My work is integral to managing appeals for the University of Michigan Health System (UMHS), serving as producer, project manager, and liaison on behalf of annual programs. I also work on reporting and accessing information from donor databases to help develop strategic recommendations and communicate program results.• Provide first point of contact for UMHS direct marketing efforts to alumni, grateful patients and friends of UMHS.• Develop and coordinate the annual giving portion of the comprehensive fundraising programs of assigned units.• Assist with strategic planning, creating, scheduling, and evaluating productive, high-quality, cost-effective annual fund solicitation packages for assigned units. • Work with assigned liaison relationships to plan and implement annual giving programs across channels using direct mail, e-mail, social media, Telefund, and Internet strategies.• Provide budget projections and estimates of results.• Meet with staff (major gift officers, support staff etc.) to determine fundraising goals and the best way to accomplish them.• Collaborate with other Medical Development teams (marketing communications, stewardship, events).• Analyze performance of select annual giving programs. Evaluates annual acquisition, retention, and upgrade strategy effectiveness.• Develops new initiatives and special projects.

Managed the staff and functions of the Quality Department (Credentialing, IT, and Quality); oversaw implementation of the quality improvement plan for the Center; managed Center recognition and CQM reporting activities for NCQA, HRSA, Meaningful Use, etc.; participated in the development and implementation of organizational rules, regulations, policies, and procedures of WWFHC; assisted senior management in developing long-range plans involving new programs, services, and human resources needs.- Worked with the Internal Quality Improvement Committee and the Board of Directors Quality Committee to ensure quality tracking, reporting, and improvement- Reviewed internal programs and process; identify performance measures; track & report outcomes; coordinate patient and employee surveys- Performed gap and root cause analyses; identified areas for improvement, developed quality improvement initiatives; used improvement models (PDSA) to test and modify quality improvement programs- Monitored partnership and grant requirement alignment and coordinate outcome reporting- Worked with community groups and partners to coordinate community health improvement initiatives- Worked with senior leadership to define standards; work with internal departments to develop processes for implementing and monitoring standard adoption

Develop national marketing plans, develop strategies, implementation plans, and tools for segment-focused marketing and donor recruitment campaigns.• Develop and manage multi-channel contact strategies, marketing communication and design elements in support of the implementation national donor recruitment campaigns.• Coordinate efforts of virtual teams consisting of communications, marketing operations, and graphic design staff to execute donor recruitment campaigns.• Develop and implement donor recruitment strategies in support of national corporate partnerships.• Manage the media advertising budget and procurement process for the national network of blood services regions.

Manage the administrative functions of the CMMG including management of program implementation, marketing communication, public relations, philanthropic development and serving as the first-line supervisor to staff and financial manager for the unit.• Oversee management of the Center’s internal and external communication, public relations and fundraising initiatives• Coordinate program/project development including training seminars and educational workshops• Prepare, develop and present various reports and analysis for unit finances and programs• Supervise and coordinate human resources functions and staff• Provide consultative services regarding technical and administrative coordination, program evaluation and analysis, fundraising, grant administration, fiscal management and external project development

Developed the film and photography project management protocol, managed the launch of CAT Map and WSU Shops Websites, re-launched the monthly Bus. Ops. newsletter, expanded the Show Your OneCard and Save program.• Coordinated and executed strategic marketing and communication initiatives for Business and Auxiliary Operations and its departments • Developed and managed social media and e-communication campaigns• Managed e-newsletter and division Websites• Coordinated the development, execution and analysis of results of market research projects• Developed strategic business and community relationships for marketing communication and public relations initiatives• Assisted in the development of revenue generation and financial plans for Business and Auxiliary Operations• Assisted small businesses to develop successful business management and marketing strategies• Served as liaison and project manager for film and photography projects on campus

Coordinated “Steppin’ in the D and Rollin’ on the River” annual fundraising event in 2007, developed signature logos for fundraising and outreach events, coordinated update of W/CDC Website, served as the organization liaison to the W/CDC board and the Fund Development Committee.• Worked with the W/CDC president and the executive committee to develop strategies and plans for fundraising, outreach, public relations, marketing and communication initiatives• Coordinated pledge management, membership information management, and gift acknowledgement• Managed donation processing, reporting and recordkeeping • Managed organization Website and e-communication initiatives

4 positions: Community Outreach Coordinator (2002), Communications Coordinator (2002-2004), Marketing & Inventory Manager (2004-2007), Member Services Liaison (2007)• Coordinated communication, public relations, marketing, and outreach for the Communication and Outreach Department.• Planned, developed, wrote and edited copy for internal newsletters, annual reports, Signal magazine, e-newsletters, email blasts and organization Website • Designed publications for outreach event promotion, fundraising requests, and for volunteer training and instruction• Coordinated educational outreach events and developed instructional information and presentations for educational outreach and volunteer training programs• Coordinated the processing of donated funds, customer service projects, and communication initiatives.• Developed strategic public relations and marketing initiatives for national programs and affiliated products• Worked with the Vice-President of Fundraising Program Development to develop and implement strategies for researching, soliciting and securing funding for program development • Managed development of organization Website, marketing communication material, promotional strategy and outreach• Managed social media and e-communication initiatives• Developed budgets, financial forecasts, distribution projections and timelines for television programs and affiliated products• Managed research, implementation and transition to automated inventory system• Developed customer loyalty programs and worked with staff to coordinate promotional events• Served as associate producer on national fundraising programs and live televised fundraising events

Coordinated marketing, public relations, promotion, and business development efforts for the Practice Development Department.• Worked with the Practice Development Manager and attorneys to develop responses to requests for proposals, presentations, and other marketing/promotional material• Worked with attorneys to develop educational and training materials for seminars • Managed content on the company Website• Developed press releases, announcements and other promotional communication