Jocelyn Wille Email & Phone Number

• Collaborates with Brand Marketing and Sales to most effectively achieve brand strategies and satisfy customer initiatives on the Malt-O-Meal business
• Develops a bottoms up incremental forecast for all core customers using weekly Nielsen data. Influences total Malt-O-Meal forecast with intel from Sales and trend analysis.
• Evaluates promotional efficiency and identifies ways to improve lifts and ROI.

Lakeville, Minnesota, United States

• Core member responsible for the relaunch of Malt-O-Meal bag cereal, including new price pack architecture, pricing strategy, and graphics
• Leveraged Numerator and Nielsen to evaluate consumer behavior and sales trends before and after the brand relaunch
• Created customer category stories that bought together macro trends, brand strategies, and innovation

• Responsible for $600 million in revenue supporting Walmart
• Collaborated with the Brand and Sales team to relaunch Malt-O-Meal bag cereal, resulting in 14% increased distribution at Walmart
• Worked with Account Managers to implement HQ strategies and align to Walmart initiatives
• Supported the development of customer specific products through the full commercialization process

• Responsible for $300 million in revenue for customers in the Club and Dollar Channel
• Ensured trade goals were met at all customers and continuously found efficiencies to increase profits
• Worked with Account Managers to implement HQ strategies and customize where possible
• Supported the development of customer specific products through the full commercialization process

• Responsible for $250 million in revenue across 24 product categories
• Managed a $70 million trade budget for total UNFI/Supervalu
• Worked cross-functionally with HQ sales, marketing, finance, category management, supply planning and field execution to ensure alignment across the company
• Prioritized 100+ innovation items and created both $ and ACV targets for our team to achieve
• Led a team of 4 people and oversaw the financial plans of 14 people located across the country

Minneapolis, MN

• Accountable for $160 million in revenue on the Sauces & Frozen Business Unit
• Responsible for all funding and trade spend within the Business Unit for all of SuperValu
• Collaborates to drive efficient and profitable promotional programming
• Develops, analyzes, and evaluates business plans based on Headquarter initiatives and customer strategies
• Utilizes Nielsen and internal data to analyze areas of opportunity and growth

Eden Prairie, MN

• Developed and managed the customer relationship with SuperValu West Region
• Responsible for $40 million in revenue for the Meals & Desserts Business Unit
• Managed a trade budget by developing a full-year strategy and analyzing results throughout the year
• Used Nielsen data to pinpoint key growth drivers and areas of weakness in order to stay competitive with other brands and keep Supervalu relevant with other retailers

Eden Prairie, MN

• Responsible for $400 million in annual sales across 3 grocery categories
• Evaluated promotional and baseline performance to ensure financial plans are being met
• Worked with vendors to create unique promotions that drove store traffic and increased sales

Eden Prairie, MN

• Analyzed private brands penetration and communicated issues with merchant teams
• Increased category penetration through new items, promotions and marketing tactics
• Collaborated with vendors and product managers to introduce new items and consistently updated current items to meet national brand standards

Eden Prairie, MN

• Prepared and analyzed sales and purchase reports for trends and identified opportunities for improvement
• Completed and oversaw timely remittance of government mandated tobacco reports
• Supported stores in execution of new item launches, promotions and vendor specific programs

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Business Administration And Management, General