I have been the client, contractor, vendor, and entrepreneur. I know all sides of the brand conversation. My passion is cutting through the clutter to help others unleash their full brand potential. Transforming an ordinary commodity to a meaningful brand is what keeps people engaged and coming back for more.Bossy Communications propels businesses, organizations, and non-profits to unleash their full brand potential through:-Distinctive messaging that defines who you are, what you offer, and why someone should choose you-Compelling storytelling that builds lasting connections with key audiences-Consistent branding that maximizes your goals-Communications strategies and campaigns that amplify your message, elevate your brand, and influence your audiences

Led OneHope’s communications efforts to grow donor base, increase brand awareness and build continuity across internal channels, reporting to Vice President of Development. • Developed OneHope brand and sub-brands to strengthen reputation within industry, donors and new audiences • Initiated and implemented an integrated strategic communications plan to broaden awareness of the ministry and strengthen brand identity across key audiences • Oversaw creation all marketing communication collateral and mediums: website, social media, print, conferences, donor collateral, company reports • Managed team of five Communications professionals Key Accomplishments:Created digital content marketing strategies for segmented personas building advocacy and donor audiences; running 20+ campaigns within Hubspot simultaneously, averaging 4% conversion rate and growing email file by 500% in one yearWrote distinctive messaging and talking points for executives to set ministry apart and elicit desired response from key audiences, resulting in a 33% increase in giving in one year

Drawing upon a well-rounded career in communications helped launch boutique PR agency. Core competencies included: Campaign ideation and execution • Counsel to varying levels of executives and professionals within organization • Cause-oriented communications campaigns • Direct/Manage/Write/Edit market-facing communications: digital and social, newsletters, media materials (press kits and news releases), web content, marketing collaterals, feature articles and success stories, white papers, speeches, talking points • Build and protect brand identity and digital properties • Develop measureable benchmarks to ensure organizational goals are metKey Accomplishments:Generated numerous new business leads, landing more than a dozen accountsCreated online submission contest for free PR services—to expand digital footprint and gain new client leads

Served as account lead, primary client contact and team manager developing full-service, customized public relations campaigns including: brand development and strategic communications with key audiences • Specialized in Crisis Communications • Conducted communications audits • Planned and executed local and national media relations campaigns—developed key messages, created media materials/press kits, built media lists, wrote and distributed press releases, and pitched stories to media • Managed projects • Wrote/Edited • Supervised outside design services, managed vendor relations • Provided counsel on web/social media presence • Planned special events • Designed and conducted spokesperson training program Key Accomplishments:Served as Director of Book Division leading more than 10 comprehensive public relations literary campaigns including two national best-sellers.

• Developed, designed and managed production for show elements in the new World of Coca-Cola museum: artifacts, media, copy, graphics• Wrote and edited copy for exhibits

• Wrote 10-30 news briefs and picture captions daily; including articles in Politics, City Life, Environment, and Arts & Entertainment