Jocelyn Chien Email & Phone Number

Taipei

● Execute and maintain ad campaigns in Appier proprietary products.● Plan and manage multinational advertising campaigns, formulate localized advertising strategies.● Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI by 20%.● Co-work with sales managers, account managers, product managers and on various optimization related projects.● Adjust and improve the effectiveness of AI models. Improve overall performance of the system.

德國 漢堡 漢堡

● Planned and managed the customized financial solutions and tax refund plans, achieved the clients demand, increased the competitiveness of targeted sales activities by 10%. ● Visited clients and potential accounts, created supporting strategies for a range of situations to gain the trust from customers, and maintains the business relationship.

Hsinchu City, Taiwan, Taiwan

●Facilitated and promoted the 2020, 2021 SEMICON Taiwan exhibition event by contacted Taiwan’s campus channel, built student network, and hosted online conference, brought 1.2K+ students to join the SEMI workforce development pavilion, with 40% growth rate compared to previous years.●Coordinated and hosted an online Panel discussion with semiconductor partners “Merck electronics”and “Ubiik,” centered around the theme of the future of work in Industrial 4.0.● Responsible for project management, scheduled marketing plans and supervised team members’ implementation effects.● Building Student Network, Create Events, positively influences young talents to join in the industry.

台灣 Taipei City 台北

●Conducted branding activities of Intel-related technologies and products, such as Intel's Evo certification, CPU-related knowledge, etc., through different self-media marketing methods, such as videos, graphic design, and podcast. ● Executed a computer assembly project, from selecting individual components to completing the assembly, and capturing the entire process into a promotional video.● Conduct market research projects on Intel performance and graphics card laptops in the campus market.● Launch activities “2021 intel open house” and create product introduction videos by using Adobe Premiere on social media, reached a total of over 10K accounts, increasing brand value by over with 20%.

Taipei City, Taiwan

● Communicated cross IT and design departments to resolved business proposal, including market user research, competitive product analysis, product scheduling, budgeting, and forecasting.● Managed clients’ (Nutanix, NEC Taiwan) global social media (Facebook, Line) with 25% growth,set digital advertising and tracks project schedules, such as Facebook ads, Google Analytics (GDN, SEM) to found target model, average effectiveness of topic posting 1k shared, 26k accounts reached and 21k impressions.

Taipei City, Taiwan

● Boosting the company’s website visits by 20%. ● Operational community management. (Facebook fan page, an increase of 4,000 fans per month, a growth rate of 23% Posts touched 60,000 per week.) ● Activity planning and execution, (several overseas career lectures.) ● Planning overseas project (2020 Skyline Japanese apprenticeship program.)

Taipei City, Taiwan

● Build up a team and cooperate with college students from different areas, learning to be a leadership and future builder. ● Awarded first prize for the best video within a business proposal.● Developed EZ2go, an App for the catering platform.

Taipei City, Taiwan

● Handled “100 mvp manager awards ceremony” process planning. ● Planning digital solution sales and promotion, Advertising cooperation development.

碩士(Exchange Program), Global Innovation Management, Gpa 4.0/4.0

Research project: KPMG e-commerce buying behavior analysis.

碩士, 經營管理所, Gpa 4.0/4.0

Activities and Societies: 2020-present Jobs and internships of Campus(NTUT) Facebook group- Moderator 2020-2022 NTUT- Campus Reporter.

學士, 企業管理學系, Gpa 3.8/4.0

Activities and Societies: NTPU Business management student Association- Chief Director of Planning