Jocelyn Chien Email & Phone Number

Taipei

• Execute and maintain ad campaigns in Appier proprietary products.
• Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
• Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI by 20%.
• Co-work with sales managers, account managers, product managers and on various optimization related projects.
• Adjust and improve the effectiveness of AI models. Improve overall performance of the system.

德國 漢堡 漢堡

• Planned and managed the customized financial solutions and tax refund plans, achieved the clients demand, increased the competitiveness of targeted sales activities by 10%.
• Visited clients and potential accounts, created supporting strategies for a range of situations to gain the trust from customers, and maintains the business relationship.

Hsinchu City, Taiwan, Taiwan

• Facilitated and promoted the 2020, 2021 SEMICON Taiwan exhibition event by contacted Taiwan’s campus channel, built student network, and hosted online conference, brought 1.2K+ students to join the SEMI workforce.
• Coordinated and hosted an online Panel discussion with semiconductor partners “Merck electronics”and “Ubiik,” centered around the theme of the future of work in Industrial 4.0.
• Responsible for project management, scheduled marketing plans and supervised team members’ implementation effects.
• Building Student Network, Create Events, positively influences young talents to join in the industry.

台灣 Taipei City 台北

• Conducted branding activities of Intel-related technologies and products, such as Intel's Evo certification, CPU-related knowledge, etc., through different self-media marketing methods, such as videos, graphic design.
• Executed a computer assembly project, from selecting individual components to completing the assembly, and capturing the entire process into a promotional video.
• Conduct market research projects on Intel performance and graphics card laptops in the campus market.
• Launch activities “2021 intel open house” and create product introduction videos by using Adobe Premiere on social media, reached a total of over 10K accounts, increasing brand value by over with 20%.

Taipei City, Taiwan

• Communicated cross IT and design departments to resolved business proposal, including market user research, competitive product analysis, product scheduling, budgeting, and forecasting.
• Managed clients’ (Nutanix, NEC Taiwan) global social media (Facebook, Line) with 25% growth,set digital advertising and tracks project schedules, such as Facebook ads, Google Analytics (GDN, SEM) to found target model.

Taipei City, Taiwan

• Boosting the company’s website visits by 20%.
• Operational community management. (Facebook fan page, an increase of 4,000 fans per month, a growth rate of 23% Posts touched 60,000 per week.)
• Activity planning and execution, (several overseas career lectures.)
• Planning overseas project (2020 Skyline Japanese apprenticeship program.)

Taipei City, Taiwan

• Build up a team and cooperate with college students from different areas, learning to be a leadership and future builder.
• Awarded first prize for the best video within a business proposal.
• Developed EZ2go, an App for the catering platform.

Taipei City, Taiwan

• Handled “100 mvp manager awards ceremony” process planning.
• Planning digital solution sales and promotion, Advertising cooperation development.

碩士(Exchange Program), Global Innovation Management, Gpa 4.0/4.0

Research project: KPMG e-commerce buying behavior analysis.

碩士, 經營管理所, Gpa 4.0/4.0

Activities and Societies: 2020-present Jobs and internships of Campus(NTUT) Facebook group- Moderator 2020-2022 NTUT- Campus Reporter.

學士, 企業管理學系, Gpa 3.8/4.0

Activities and Societies: NTPU Business management student Association- Chief Director of Planning