Jocelyn Coombs Email & Phone Number

New York, NY, US

Cambridge, England, GB

• Support the North America division of Cambridge International by:
• Increasing brand awareness and community engagement
• Planning and executing paid and organic targeted campaigns against priority business goals
• Leading key video strategy and execution for targeted brand campaign, including:
• Identifying key campaign messaging points
• Leading interviews with educators, students, and school and district leaders

Brooklyn, New York, US

Provide support and guidance in developing PAVE's annual scholar recruitment campaign via digital marketing platforms.

Washington, District Of Columbia, US

• Create and manage long-term social media brand strategy
• Develop and maintain team social media handbook
• Create social graphics templates for use on Instagram and other platforms
• Provide monthly performance and analytics reports and recommendations for optimizations
• Support social team through trainings, workflow development, and overseeing strategy execution
• Plan and execute social campaigns for priority events and initiatives

Arlington, Virginia, US

Provided website support and content management for Marketlinks, an online global community for market systems development supported by USAID’s Center for Economics and Market Development inthe Bureau for Development, Democracy and Innovation (DDI/EMD).

• Crafted long and short-term social media strategies for new tech startup
• Developed Instagram Reels strategy and trained team members on execution
• Built social media workflow, handbook, and other tools for team use
• Managed content creation, execution, and community management
• Trained and supervise junior social media contractors

• Conducted social media audit and crafted a social media brand strategy for a luxury jewelry brand
• Crafted a high-level content calendar with content themes and recommendations
• Provided social media analytics reports to inform on brand strategy

• Authored over 300 Twitter and LinkedIn posts to promote each policy, strategy, and case study within RFA's refreshed Economic Mobility Catalog. Topics included housing, healthcare, criminal justice reform, financial.
• Crafted a social media promotional toolkit for internal and external partners

Brooklyn, New York, US

• Built and executed a social media campaign against a priority business goal
• Provided weekly analytics reports and implemented campaign optimizations

Washington, DC, US

• Drove organic social content strategy and execution against priority business goals
• Established social goals and key performance indicators for organic strategies
• Provided monthly reports on organic channel growth, engagement, and content trends
• Managed daily monitoring and engagement

Provided social media consulting services for a production agency partnering with mission-driven organizations.

Brooklyn, New York, US

• Built and executed a social media campaign against a priority business goal
• Provided weekly analytics reports and implemented campaign optimizations
• Consulted on long-term organic social media strategies

Washington, DC, US

Provided content creation and publishing, community monitoring and engagement, and analytics reports and analysis for a breaking news campaign.

Washington, District Of Columbia, US

Provided rapid response content creation and publishing, community monitoring and engagement, and analytics reports and analysis for a breaking news campaign.

New York, NY, US

• Owned organic social media strategy for the Success Academy brand and CEO channels, managing weekly content calendars and writing rapid response content.
• Created and deployed strategic social media campaigns to support a range of initiatives including public relations, political advocacy, and family and talent recruitment.
• Conducted analytics reports and analysis for platform health, social listening, and campaign performance.
• Owned the operations of Salesforce Social Studio, establishing the workflow and logic for content creation and publishing, community management, social listening, and analytics reporting.
• Managed social listening, community engagement, and customer service processes across platforms.
• Oversaw a school social media program of 45 school-based accounts, providing guidance and support through yearly trainings, monthly newsletters, and ongoing resources and feedback.

New York, NY, US

• Created, curated, and published content for the Success Academy Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, Pinterest, and Snapchat.
• Managed a school Facebook program of 47 school-based accounts, providing guidance and support through yearly trainings, monthly newsletters, and ongoing resources and feedback.
• Created social media plans supporting a broad range of initiatives including community building, political advocacy, and brand awareness.

New York, NY, US

• Owned content creation on the Success Academy Facebook, Instagram, and Snapchat accounts and supported the creation of network-wide social media campaigns.
• Supported internal and external email campaign strategy and execution.
• Assisted the development of print advertisements for scholar and talent recruitment campaigns.
• Conducted QA during the launch of two websites, providing feedback on design and user experience.

New York, NY, US

• Fostered positive relationships with students, parents, staff, and external parties through managing communications in the front office, email newsletters, and school Facebook page.
• Implemented processes for vital business operations including student file management and emergency procedures.

• Worked year-round as a web and graphics assistant for a wedding photography/videography business.
• Consistently updated website galleries, pricing brochures, client proofing web pages, blog, and social media outlets so that design and branding remained consistent throughout all aspects of the business.
• Served as assistant wedding photographer and videographer.
• Edited raw video footage and completed segments of the wedding day for the final video presentation.

Bridgewater, MA, US

• Guided at-risk Brockton High School students towards academic achievement and empowerment to serve as community leaders, advocate for social justice, and make positive life choices.

Bridgewater, MA, US

• Completed graphic design tasks for print and web such as: brochures, posters, bulletin boards, logos, promotional materials, and web page for all groups affiliated with BSU Greek Life.

Acted assistant photographer for Kristen Dawn Photography, a Cape Cod-based wedding photography business. Photographed dozens of weddings and assisted in editing and archiving digital photographs.

• Filmed and edited short promotional videos for the university highlighting events and programs on campus.

• Tutored university students in speech writing and public speaking.

Bachelor Of Arts (B.A.), Sociology And Art

Fashion Photography, Commercial Photography, Fashion Marketing