Jocelyne T. Email and Phone Number

Driving digital innovation and brand transformation across the health, beauty, and wellness sectors for the MENA region. Spearheading advanced AI-powered strategies to elevate customer engagement and positioning Bioswiss as a market leader.Key Responsibilities & Achievements:• Leading the digital transformation of marketing, integrating AI and data-driven insights to continuously enhance customer acquisition and retention.• Rebuilding the marketing team and introducing innovative processes to drive efficiency, agility, and results across multiple markets.• Developing and executing digital-first campaigns that are positioning the brand as a leader in sustainability and personalized customer experiences.• Launching new customer engagement platforms, leveraging AI to streamline communication and enhance brand loyalty.

Led marketing and sales for the breast cancer franchise across the Levant region.Key Responsibilities & Achievements:• Drove the launch of a new brand ensuring strong market positioning.• Designed and implemented marketing initiatives that leveraged technology to redefine the customer experience and improve brand visibility.• Orchestrated the business transition to third-party partners while maintaining growth and operational continuity.

Oversaw the marketing strategy for a diverse portfolio, ensuring sustained brand growth and market leadership.Key Responsibilities & Achievements:• Designed and executed forward-thinking marketing campaigns that positioned the brand at the forefront of market trends.• Developed tailored strategies to build brand loyalty and drive market expansion.