Jocelyn Greenky Underwood, Mba

Jocelyn Greenky Underwood, Mba Email and Phone Number

Greenwich, CT, US
Jocelyn Greenky Underwood, Mba's Location
New York City Metropolitan Area, United States, United States
Jocelyn Greenky Underwood, Mba's Contact Details

Jocelyn Greenky Underwood, Mba work email

Jocelyn Greenky Underwood, Mba personal email

About Jocelyn Greenky Underwood, Mba

Key Points of Impact: ● Record of driving top-line and bottom-line growth by executing innovative strategies and streamlining operations at speed.● Execute large-scale change initiatives in multi-divisional, multi-cultural operations in multiple industries (manufacturing, healthcare, entertainment and technology; b2b and b2c).● Successfully steer organizations through periods of strategic change, including due diligence, integrations, org restructures, challenging external and internal dynamics and leadership changes with expertise in analyzing and optimizing the process of businesses, organization and individuals. ● Introduce technology, tools, and innovative ideas to drive double-digit expense and waste reductions and profitability improvements.Core Competencies: β–ΊAutomation and AI integration; β–ΊBusiness Development;β–ΊContinuous Improvement Track Record;β–ΊContinue Improvementβ€”Implement Efficiency-Enhancing Ideas Regularly;β–ΊCreativeβ€”Think Outside of The Box;β–ΊDigital Marketing; SEO, Lead Generation, Ad Buying, Funnel Management β–ΊMetrics and KPIsβ€”Measure the Impact of Process Improvements.β–ΊProcess and Data Analysisβ€”Analyze Existing Process and Interpreting Data for Root Causes;β–ΊProblem-Solvingβ€”Devise Innovative Solutions;β–ΊRisk Assessment;β–ΊStrategic Thinkingβ€”Improve Initiatives w/ Overall Organizational Goals and Objectives; β–ΊTechnology Proficiencyβ€”Familiar w/ Relevant Software Tools;β–ΊTime Managementβ€”Prioritize Tasks and Multi-Tasker;β–ΊTraining and Coachingβ€”Coaching at all levels;● MBA, Int'l Author (Simon & Schuster) and Adjunct Professor

Jocelyn Greenky Underwood, Mba's Current Company Details
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Founder
Greenwich, CT, US
Jocelyn Greenky Underwood, Mba Work Experience Details
  • π’π’ππžπ« π‘π¨πšπ
    Founder
    π’π’ππžπ« π‘π¨πšπ
    Greenwich, Ct, Us
  • Sider Road
    Founder
    Sider Road Dec 2009 - Present
    Through innovative technological solutions and data-driven strategies, we empower businesses to streamline operations, reduce waste, and maximize productivity.The holistic approach transforms inefficiencies into competitive advantages, driving sustainable growth for all functional companies.OrthoMarketing: CEO for int’l healthcare digital marketing agency. Operation streamlining.PPV (Pay-Per-View) / iNDEMAND: Global Head of content, programming, digital marketing, sales for Pay-Per-View subscription product focused on sports. Increased viewership and ground up advertising 300% and 100% respectively. Material Bank: Head of Global Licensing. Sourced and licensed ground up over 500M images for global library for B2B architecture and design community. Expected launch 2Q, 2023.Material Bank: M&A lead to source, retain, research, evaluation and purchase companies to support B2B materials.Magento / Adobe: Trained 30+ enterprise sales staff to increase second call response interest. Wall St. Journal: Sourced, negotiated and signed seven influencers for global mentor program for LinkedIn, WSJ and Mastercard reaching 80M+. Presentation Multimedia: Guided CEO on staffing, operations, leadership, marketing, pricing and training. Engel & Volkers: Guided CEO and 30+ agents in leadership development.Dr. Dennis Gross: Guided launch, sales, branding and marketing for the now $400M skin care brand.HBO: Trained 30+ employees and leadership on digital marketing and newsletter / branding campaigns. D’Agostino Supermarkets: Recalibration of operations, marketing and customer relations in 10 stores.
  • Simon & Schuster
    Author
    Simon & Schuster Oct 2001 - Present
    New York, New York, Us
    The Big Sister’s Guide to the World. Non-fiction, Trade Paperback, Starred Reviewed + Internationally sold
  • Ergenomics Agile M&A Advisory
    Managing Partner
    Ergenomics Agile M&A Advisory Jan 2019 - Jun 2020
    Minneapolis, Mn, Us
    Data, business intelligence, digital transformation, advanced analytics, artificial intelligence and blockchain innovations for enterprise adoption consulting firm. Focus on Merger & Acquisitions and culture transformation top to bottom line.
  • Mercy University
    Adjunct Professor
    Mercy University Sep 2016 - May 2020
    Dobbs Ferry, Ny, Us
    School of Business Business Management, Communication, Entrepreneurship
  • The Wall Street Journal
    Global Talent Director
    The Wall Street Journal Jan 2015 - Dec 2015
    New York, Ny, Us
  • Colin Cowie Enterprises
    Coo, Svp
    Colin Cowie Enterprises Sep 1999 - Sep 2012
    Structured, negotiated and executed deals on behalf of international award-winning event and design planning firm. Rated #1 by Vogue and Oprah 15 years in a row. β–ΊConceptualized and implemented audience development, acquisition and retention strategies for digital properties; realized 300% growth in site traffic and increased page views from zero to 1.5 million with 6.9 page views per visit in initial 5 months of launch. β–ΊWrote multi-channel business plan to apply for $50M capital raise.
  • Hachette Filipacchi Media
    Global Editorial Chief (Digital): 18+ Titles
    Hachette Filipacchi Media Oct 1996 - Oct 1999
    Us
    Elle, George, Car and Driver, Road & Track, Top Model, Boating, Flying, Travel Holiday, Eating Well, Elle Decor, Women's Day, Mirabella, Premiere, Popular Photography, Met Home, Home Founding member of launch of George Magazine. Led team of 75 editorial, IT and business development staff. Attended and key note speaker at conferences / conventions covering politics, auto, travel, food, fashion, lifestyle, fashion and entertainment.β–ΊBuilt recognized brands that resonated with diverse audiences; increased online exposure to 170 million+ page views and drove annual revenue by 500%.
  • Wenner Media
    Executive Producer: Broadcasting & Event Marketing
    Wenner Media 1993 - 1996
    New York, Ny, Us
    Executive produced first ever branded TV and syndicated radio content for shows on ESPN, E!, FOX and The Weather Channel for Rolling Stone, US and Men's Journal. Spearheaded and led sponsored new music tours on 20+ college campuses. β–ΊCreated and sold global television and syndicated radio shows plus national event marketing programs that previously did not exist. Co-sold sponsorship resulting in $4M in revenue.β–ΊServed as executive producer: Rolling Stone Style Show (E!); Men’s Journal Show (ESPN and The Weather Channel); Rolling Stone Live From The Pit and Modern Rock Live (syndicated through Global Radio Network).
  • Philip Morris International
    Event Marketing Manager
    Philip Morris International 1989 - 1992
    Lausanne, Ch
    Parliament Sound Series, Merit Comedy, Bucks Baseball, Cartier launch, Virginia Slims Poll, Marlboro Army Base.

Jocelyn Greenky Underwood, Mba Skills

Social Media Marketing Digital Media Social Media Brand Development New Media Marketing Integrated Marketing Creative Direction Advertising Start Ups Content Strategy Entrepreneurship Business Development Television Brand Management Magazines Publishing Entertainment Strategy Broadcast Event Management Event Planning Strategic Planning Product Development Facebook Editorial Analytics Content Development Mobile Marketing Multimedia Competitive Analysis Marketing Communications Mobile Applications Fashion Corporate Communications Media Relations Audience Acquisition And Retention Revenue Growth Online Media Monetization Strategies Brand Equity Customer Experience Management Product Marketing Product Management Consumer Marketing Business Marketing Public Speaking Leadership Digital Strategy Content Management

Jocelyn Greenky Underwood, Mba Education Details

  • Yale University
    Yale University
    Business Negotation Certification
  • Mercy University
    Mercy University
    Organizational Leadership And International Management
  • Syracuse University
    Syracuse University
    Speech Communication And Rhetoric

Frequently Asked Questions about Jocelyn Greenky Underwood, Mba

What company does Jocelyn Greenky Underwood, Mba work for?

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What is Jocelyn Greenky Underwood, Mba's role at the current company?

Jocelyn Greenky Underwood, Mba's current role is Founder.

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What schools did Jocelyn Greenky Underwood, Mba attend?

Jocelyn Greenky Underwood, Mba attended Yale University, Mercy University, Syracuse University.

What are some of Jocelyn Greenky Underwood, Mba's interests?

Jocelyn Greenky Underwood, Mba has interest in Leadership, E Commerce, Team Leadership And Direction, Social Media, Strategic Partnerships, Executive Management, Digital Strategy, Profit Enhancement, Food, Brand Building.

What skills is Jocelyn Greenky Underwood, Mba known for?

Jocelyn Greenky Underwood, Mba has skills like Social Media Marketing, Digital Media, Social Media, Brand Development, New Media, Marketing, Integrated Marketing, Creative Direction, Advertising, Start Ups, Content Strategy, Entrepreneurship.

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