• Successfully managed and achieved all phases and scheduled project goals in the launch the Kal Jacobs brand - from concept & product development, business plan development, competitive analysis, product pricing and more.• Formulated integrated social media marketing strategies (Pay-Per-Click PPC and Pay-Per-Impressions ads on Google, Facebook, Instagram, YouTube, etc) and engaging content that boosted daily website traffic to 10k, and increased Facebook audience to 12k. • Successfully executed Email Marketing campaigns (Campaign Monitor, Cloudy) to onboard 10k+ users, improve CTOR (click-to-open-rate), and reduce overall drop-off rate.• Significantly increased customer satisfaction rate from 81% to 96% by constantly reviewing feedback, improving processes, and offering consistent and high-level care.• Boosted brand visibility and awareness by leveraging collaborations and partnerships (namely Arabian Radio Network, Media One Hotel, Intersect by Lexus, etc).• Served as primary Copywriter on website content, advertising campaigns, and across all social media channels.• Directly supervised the creative preparation, art direction, and execution of Studio and Outdoor photo shoots with fashion designers, photographers, agencies, and models.• Conceptualized the Kal Jacobs logo

• Assisted the MEA Developing Markets (DM) Team in successfully planning of ATL and BTL activities across all categories - including Consumer Promotions, Trade Incentive Schemes, Sampling Programs, Theme Promotions and Product Launches. • Increased consumer engagement within the DM portfolio as the primary contact for Consumer Response. • Worked with international agencies to develop designs and artworks, and proofread marketing collateral. • Successfully created a Budget Tracker for Marketing & Trade spend across all categories.• Conducted profitability analysis for various marketing campaigns. • Awarded for contribution to the OREO Activation in Jordan, for compiling the DM’s Business Magazine, and organizing the DM’s first Team Building event.

• As Marketing Assistant, provide support to the VP of Marketing and Marketing Team on brand and customer marketing campaigns. Assist HR Team in Employee and Customer database management.

• Served as the key liaison between clients (Sanofi Aventis, Novartis, AstraZeneca & GSK), academic institutions (Harvard University, Johns Hopkins University), IT partners, and healthcare authorities in the logistical operations of Continuous Medical Education (CME) programs for healthcare professionals.• Successfully organized Live Video Stream CME events and Speaker Tours (UAE, KSA, Lebanon, Syria, Jordan, Kuwait, Egypt) – to include venue management, event and marketing collateral, IT and logistical requirements, and on-site management.• Created CME analysis reports and certifications for healthcare professional accreditation.

• Planning and coordination of speaker tours, conferences, and product launches, with regards to identifying venues, facilities, technology, F&B arrangements, on-site management and other logistics.• Coordinate with other GSK offices, agencies, and external institutions on various activities related to the Marketing Department.• Creating a database of healthcare professionals for the MENA region.• Compiling the required information/documents to secure medical approval from the Regulatory Department for publication of product literature.• Training new employees within the marketing department in conference/event management.

In 2003, Dubai International Airport awarded a 4 year contract to Honeywell Airport Systems GmbH for the replacement of the Control and Monitoring System (CMS) with more than 10,000 addressable switch devices for single lamp control and related constant current regulators and inset lights. • Preparing daily reports based on project progress for submission to partners, clients and consultants.• Assistance in mapping the placement of Honeywell systems through internal software.• Maintain time sheets for on-site workers, travel and calendar management.• Compiling the necessary documents for visa applications.