Senior Marketing Program Manager
CurrentCoordinated with Sales and Product Category Management for the creation and executive of new B2B opportunities, incorporating voice-of-customer feedback. Managed a team to develop go-to-market strategies, marketing projects, and sales tools to support corporate sales growth and margin objectives.• Played a crucial role in tracking marketing initiatives, evaluating results and providing recommendations for improvement. • Improved cross-departmental communication and cooperation, cultivating effective relationships with employees in all departments.• Led the development and execution of diverse marketing strategies targeting various audiences and demographics.