Jocelyn Ma Email and Phone Number

+ Led two projects through the entire product life cycle, which involved conducting 35+ user research, brainstorming usability testing for strategy development, and building product roadmap to meet business objectives.- Designed and launched Cigna’s Client Informatics Mapping tool, which provides insight into how important geography impacts benefit plans. It helps the company generate a data-driven narrative for presentations and perform geographic analysis.- Designed Cigna’s Customer Advocacy Report tool that collects valuable customer insights to understand how customers interact with Cigna products, allowing the company to make more informed business decisions when building new products.+ Delivered twelve MVPs to production that involved gathering requirements from stakeholders, concept development, wire-framing, and prototyping before the product management team fully committed to the product development.+ Collaborated with twelve different internal teams to design the following marketing material: logo, email template, motion graphics, and video.

+ Contributed to the future intercom system experience from conceptualizing interfaces, visualizing digital experiences to developing the design system using Adobe Creative Cloud, Sketch, Invision Studio, and After Effects. +Iterated on designs based on project goals, business requirements, user research findings, and engineering feedback for existing and future products. +Created prototypes and iterated towards pixel-perfect final designs for concept validation, usability testing, and partner presentations.

+ Transformed business requirements into creative design solutions including user flows, wireframes, prototypes, and final pixel perfect deliverables for Waste Management, Honeywell, and Vaisala.+ Implemented creative visual solutions across a wide range of platform that included traditional, digital, motion, and video assets using Adobe Creative Cloud. + Created modern digital commerce interfaces while adhering to the client’s style and brand guidelines.

+ Developed new websites from ideation to full production with HTML and CSS that focused on-site usability and flow of the user experience.+ Provided visual solutions expressed through hand sketching, digital sketching, and rendering to meet functional requirements for Weber Grills. + Produced marketing materials in both print and digital platforms that addressed business, brand, and marketing requirements for the company.

+ Created personas and usage scenarios to develop products and services, targeting female users that are transitioning from high school to college and into their careers.

+ Participated in design research methods ranging from on-site observation and in-person interviews to evaluating usability studies for redesigning Tokuyo massage chair remote control. + Proposed solutions through defining, creating, testing mock-ups, and 3D modeling for various companies including HP and Tokuyo.

+ Assisted with interior design projects using AutoCAD for an overseas company with creative partners across global locations.

+ Constructed model for new headset lines exhibited at CES 2011 Show.