Jocelyn Mccall

Jocelyn Mccall Email and Phone Number

Global Marketer Etsy | Co-founder of The Soulhaus @ The Soulhaus ™
Jocelyn Mccall's Location
New York, New York, United States, United States
Jocelyn Mccall's Contact Details

Jocelyn Mccall personal email

n/a
About Jocelyn Mccall

I am a global brand marketer strategically leveraging 14 years of multidisciplinary expertise to creatively bridge the gap between consumers and business goals to unlock a brand's MAGIC. Throughout my career, I have excelled as a proactive idea generator who has developed a deep understanding of the design, hospitality, beauty, fashion, and the landscape of both corporate and small business operations. Some of the brands I’ve worked for include Etsy, St. Regis Hotels and Resorts, Marriott International, L'Oreal, Kiehl's, NYFW and a myriad of boutique brands, agencies, and small businesses in various categories. From the interior merchandising of a retail store to the placement of each detail on a webpage, it is a quintessential part of my DNA to use design’s universal language to create brand love. Since the beginning of my marketing career, I have leveraged my degree in interior design to develop the architecture of a brand's strategy across multiple channels - talent marketing, digital, social, pr, email, affiliates, and more. With exemplary savvy I have ... - Empowered small brands through strategic creative. - Reimagined global social media strategies and exponentially grown followings - Curated lists of tastemakers, influencers and partnerships to drive results - Elevated the full digital presence of two Marriott International hotel brands As a respected leader, I am comfortable building highly motivated and inspired teams focused on achieving ambitious expansion goals and brand building. With an entrepreneurial spirit, I have excelled in fast paced environments where connecting the dots between strategic thinking, creative solutions, collaboration and strong execution are crucial. I am passionate about rolling up my sleeves and leveraging my expertise to help brands design their futures.

Jocelyn Mccall's Current Company Details
The Soulhaus ™

The Soulhaus ™

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Global Marketer Etsy | Co-founder of The Soulhaus
Jocelyn Mccall Work Experience Details
  • The Soulhaus ™
    Co-Founder | Editor-In-Chief
    The Soulhaus ™ Sep 2022 - Present
    Concepted, developed, launched The Soulhaus, the first digital media outlet dedicated to documenting the modern-day Black creative renaissance around the globe. The mission of our culture-shifting platform is to navigate the gap left by the historically non-inclusive design world by fostering a diverse design community and amplifying Black creative voices excelling in the fields of architecture, interior design, fashion and other creative disciplines. Within its inaugural year the platform has proudly acquired a growing list of industry recognition and partnerships: Webby Award Honoree — Earned the distinction of Webby Honoree for the category of Cultural Blog/Website in the 27th Annual Webby Awards , hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. This honor is granted to only the top 20% of all work entered in the 27th Annual Webby Awards.The Soulhaus Co-founder Jocelyn McCall was listed as an honoree for ‘EveryStylish Girl 35 Under 35’ 2023 covered by Essence and Edition Modern Luxury  The Soulhaus became registered with the Black Owned Media Equity and Sustainability Institute’s (BOMESI) public database of Black-owned media outlets  The Soulhaus joined the Ebony Alliance as a publisher within an ad network launched by the iconic Ebony Magazine. Partnered with Princeton University, Howard University, and other institutions to implement student programming across journalism, research, business strategy, and marketing.
  • Etsy
    Global Marketing - Celebrity + Influencer Talent Partnerships
    Etsy Sep 2020 - Present
    Brooklyn, Ny, Us
    Unlock the star power and social influence of a tiered cast of celebrities, creators, and tastemakers by creating unparalleled, best-in-class talent programming that inspires millions of global buyers to shop on Etsy, the marketplace of choice for entrepreneurial sellers crafting goods with a unique, human touch.From exclusive collections of co-designed products drops to gifting campaigns to bespoke celebrity concepts, I’ve successfully developed, executed, contributed to, and piloted innovative global campaigns including John Legend, Kacey Musgraves, Drew Barrymore, Martha Stewart, Padma Lakshmi, and influential industry talent with niche / micro / macro / celebrity sized audiences. Implemented innovative strategies rooted in creativity, data, and consumer insights to drive success in the creator, social media, and content ecosystem.Managed end-to-end campaign operations, including concept development, negotiations, contracting, procurement, and reporting, involving multiple stakeholders and complex systems (i.e. SAG or unions productions, legal, procurement) Cultivated and nurtured a diverse network of relationships across industries, including internal leads, stakeholders, agencies, contractors, and talent.
  • Marriott International
    Global Digital Marketing Multi-Brand Manager
    Marriott International Jan 2017 - Sep 2020
    Bethesda, Md, Us
    Proven track record in leveraging social insights to drive multifaceted strategies supporting business objectives for St. Regis led to an expanded digital and social media marketing role under the newly merged Marriott International company. Successfully developed and executed a holistic global digital & social strategy, frameworks, and guidelines for AC Hotels and Element Hotels that enabled guests to connect on a deeper, more aspirational level across all owned channels. Through a reimagining of the brand identity, tone of voice and strategy, the brand perception was shifted and brand awareness increased. Oversaw regional level execution of strategy and support.Managed all owned channels with a detailed eye for optimization. Channels included: Facebook, Twitter, Instagram, YouTube, LinkedIn, email, achotel.marriott.com, element-hotel.marriott.com, and branded content across Marriott.comCollaborated across disciplines to pilot innovative, digitally-led campaigns and brand partnerships with Nigel Barker, Jonathan Adler, Tan France, Fast Company and Bon Appetit’s food director Carla Music.Remained focused on Integrating legacy Marriott International and Starwood Hotels & Resorts brands into the world’s largest travel and hospitality company. Simultaneously oversaw and managed the digital components of the exponential portfolio expansion of AC and Element Hotels to +250 hotels across 7 regions.
  • Marriott International
    Global Social Media Manager - St. Regis Hotels & Resorts
    Marriott International Mar 2016 - Dec 2016
    Bethesda, Md, Us
    Reimagined the global social media strategy for St. Regis Hotels and Resorts through modern storytelling that leaned into the brand’s Gilded Age heritage, bespoke experiences and prestigious list of celebrity connoisseurs - Jason Wu, Nacho Figueras and designer duo behind Marchesa, Georgina Chapman and Karen Craig. Responsible for 102% exponential follower growth on Instagram and major uptick in awareness KPIs across all channels within 8 months of developing and implementing a new overarching strategy that engaged a new generation of consumers. Developed curated list of tastemaker influencers who embodied the modernglamour of St. Regis to drive awareness. Responsible for leading multi-functional team collaboration to ensure editorial social calendar supports ongoing business initiatives.The 2016 strategy overhaul positioned the brand for continued growth, with a collective following of +780K across Instagram, Facebook, Twitter and YouTube as of 2020.
  • 24 Seven Talent
    Freelance - Visual Merchandising | Editorial Content Creation | Influencer Campaigns
    24 Seven Talent Jan 2010 - Oct 2016
    New York, Us
    Empowered clients across fashion, beauty and jewelry design to develop an innovative brand that embodies their core values and engages their growing audience through strategic creative content creation and visual merchandising. Notable Projects:- New York Fashion Week [S/S '13 - Present]- Philadelphia Fashion Week [S/S'13]- Regional Educator - Gel ll [La Palm Leadership & Artistry Academy]- Editorials | Look Books | Events | Blogger Collaborations Brands: Aritzia, Zoya, Jeffery Campbell, Brandy Melville, Diesel, NYFW, Ruehl No. 925, and a myriad of boutique NYC based brandsContent Creation Studio (Sales + Marketing Strategist; 1-year Contract): Oversaw projects from conception of campaigns through execution while managing the studio brand identity, social media strategy, content and editorial calendar.
  • L'Oréal
    Digital Marketing Analyst - Customer Relationship Management - Kiehl'S
    L'Oréal Aug 2015 - Mar 2016
    Paris, Fr
    Executed online campaigns, rewards programs, sweepstakes, and direct mailers that supported large marketing brand initiatives: President Chris Salgardo’s book tour “Manmade” and men’s skincare product expansion. Produce digital and print assets in collaboration with vendors, internal teams, and stores Support the AVP of the CRM department across all creative functions.
  • Flow Architech
    Marketing + Operations Coordinator
    Flow Architech May 2014 - Feb 2015
    New York, Ny, Us
    Spearheaded internal marketing structure for a tech savvy modern architecture firm by introducing email marketing funnel and strategic lead management tools. Built and nurtured relationships with leads from key company activations such as Dwell Magazine’s Dwell on Design - a trade show gathering architects and designers with industry tastemakers.
  • Anthropologie
    Assistant Department Manager < Mit
    Anthropologie Oct 2012 - Feb 2015
    Philadelphia, Pa, Us
    Managed store operations and tracked sales as a retail manager in Anthropologie located in New Jersey and transitioned to manager role with Free People’s New York flagship location with a staff ranging between 5-15 employees. - maintain the team's business awareness in order to drive sales and exceed quarterly goals- retail operations: daily communication, zoning, payroll management, and project support- partner with visual team to ensure big buys and push products are at the forefront of sales
  • Forever 21
    Retail Design + Visual Merchandising
    Forever 21 Oct 2010 - Oct 2012
    Los Angeles, Ca, Us
    Leveraged degree in interior design and multifaceted creativity to elevate the visual merchandising and local marketing of lifestyle brand retailers which resulted in major increase in sales. Quickly identified as a key performer promoted to participate on a curated team of visual merchandisers and retail operations managers leading Forever 21 store openings and store refreshes in the Northeast market. Notable projects include: NYC’s 5th Ave and Staten Island stores; New Jersey’s Cherry Hill and Freehold stores
  • Ethan Allen
    Administrative Assistant Manager
    Ethan Allen May 2010 - Nov 2010
    Danbury, Connecticut, Us
    - liaise between interior designers, furniture production team, and operations- manage customer files through billing and tracking, while identifying arising errors- provide administrative support to the showroom's visual merchandiser

Jocelyn Mccall Skills

Retail Store Management Customer Service Fashion Styling Visual Merchandising Merchandising Social Media Social Networking Marketing Event Planning

Jocelyn Mccall Education Details

  • Pratt Institute
    Pratt Institute
    Interior Design - Hospitality + Retail

Frequently Asked Questions about Jocelyn Mccall

What company does Jocelyn Mccall work for?

Jocelyn Mccall works for The Soulhaus ™

What is Jocelyn Mccall's role at the current company?

Jocelyn Mccall's current role is Global Marketer Etsy | Co-founder of The Soulhaus.

What is Jocelyn Mccall's email address?

Jocelyn Mccall's email address is jm****@****tsy.com

What schools did Jocelyn Mccall attend?

Jocelyn Mccall attended Pratt Institute.

What are some of Jocelyn Mccall's interests?

Jocelyn Mccall has interest in Economic Empowerment.

What skills is Jocelyn Mccall known for?

Jocelyn Mccall has skills like Retail, Store Management, Customer Service, Fashion, Styling, Visual Merchandising, Merchandising, Social Media, Social Networking, Marketing, Event Planning.

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