Jocelyn Brusco Email & Phone Number

Irving, Texas, Us

Chicago, Illinois, Us

We are on a mission to elevate the role of Presales in organizations worldwide. We aim to provide Presales professionals with the resources, knowledge, network and mentorship to develop long, impactful careers in Presales.Our vision is to create a global community of professionals who have a passion for Presales. A place where individuals in a Presales role, or anyone who aspires to be, will be supported in their professional development.

New York, New York, Us

- Leading Content Marketing Platform (CMP) go-to-market motion via campaign planning/execution, team enablement, and data infrastructure, resulting in QoQ bookings and pipeline growth- Supported Welcome CEO in managing the acquisition of Welcome by Optimizely in Dec. 2021, leading global enablement of Optimizely teams on product/pricing and integrating go-to-market motions to ensure customer, prospect & employee continuity - Improved sales productivity/execution while maintaining bookings targets QoQ, through implementing cohesive/documented sales process, integrated tech stack, and forecasting methodologies- Overhauled demand management process, resulting in reduced MQL response time

New York, New York, Us

New York, New York, Us

- Define sales team metrics in partnership with CRO (new logos, early stage conversion rates, win rate, ACV, time to first close)- Develop and own the Sales Productivity plan, including monthly & quarterly priorities/initiatives that ladder back to company OKRs & individual metrics - Own & manage the sales engagement process, corresponding activities/materials and implementing tracking/conversion mechanisms - Cross-functional collaboration with Marketing, CS, Product and other team leads to improve sales execution for both new business and renewals - Ongoing optimization of sales systems & data tracking to identify trends in sales performance against benchmarking infrastructure - Partner with Demand Gen lead & CMO to identify campaign & outreach roles/responsbilites with lean marketing/sales teams- Ownership of rep onboarding, goal setting, development, coaching & promotion plans- Ongoing collaboration with Product marketing to train the team on product updates & deploy new messaging/packaging; Gartner added DAM category as a results of our use case development- Implemented early stage opportunity scoring mechanism to improve conversion rates from Stage 1(SQL) > 2 (Pipeline)- Developed persona-based GTM messaging/packaging in partnership with Product Marketing; saw 2X conversions from Lead to Oppportunity over 3 months- Developed & launched first Welcome Value Framework (our sales messaging / postioning handbook)- Developed Partner GTM messaging & training as part of our newly launched Partner network- Key stakeholder in the development & launch of our Performance Enablement initiative with our People Team

New York, New York, Us

New York, New York, Us

(REBRANDED TO WELCOME)- Co-created Welcome GTM strategy in response to NewsCred divestiture & company rebrand (2020). Included identifying/testing target personas, creating use cases, understanding competitive categories, identifying product roadmap needs/changes, developing a new pricing model, identifying & deploying company-wide material/tool updates- Co-created our Free Trial product (Hackathon) & GTM plan, which included expanded/new customer segments & use cases - Developed sales enablement/training function, establishing a weekly & quarterly (QBR) training cadences. Responsible for development of all corresponding training materials, scheduling, training itself & follow up, including end-to-end management of of our QBRs- Partnered with Product Marketing to create monthly/quarterly content plans across all areas of the business to fit into sales training schedule- Partnered with CRO in development & management of:o Sales engagement process and corresponding best practices in complex buying cycleso Value Framework from which we identify different cohorts of clients, their challenges, desired future state and requirements- Primary liaison between Product, Professional Services, Customer Success & Sales to establish collaboration best practices / processes - Managed global team of Solution Consultants and ensure process & execution best practices to reach attainment goals

New York, New York, Us

• Architects content strategy programs for enterprise clients as part of the sales organization • Leads custom workshops for senior level marketers on creating, implementing and optimizing their content marketing strategy • Conducts preliminary content marketing maturity assessments to inform program assessments • Works directly with clients to make strategic recommendations on marketing programs based on data analysis and industry research• Responsible for pitching NewsCred content products and strategic services• Collaborates with NewsCred's own marketing team to produce thought leadership materials• Partners with senior Account Managers to ensure holistic client success and aids in nurturing upsell/cross sell opportunities• Collaborates with product, sales and engineering teams to continuously improve NewsCred product, processes and customer experience

New York, New York, Us

• Pitches prospects an ideal content marketing strategy and how NewsCred's products and services can support this vision • Partners with senior account managers to ensure holistic client success and aids in nurturing upsell/cross sell opportunities• Collaborates with product, sales and engineering teams to continuously improve NewsCred product, processes and customer experience• Industries of expertise include: pharmaceuticals, CPG, retail, travel, beauty, technology, financial services

Mclean, Virginia, Us

New York, Ny, Us

My role handles project-management of client content projects through development, implementation and measurement, and helping to drive the strategic aspects of projects. Overall, the client solutions team insures projects are completed on time and within budget, that the project’s objectives are met and that everyone on the team is doing their job properly. Daily responsibilities include:- Develop client relationships – building trust and strong communication between the two teams- Researching, gathering data and elevating the right information in order for the team to develop well-informed strategic plans for clients- Examining clients’ businesses to get to know their brands and understand their objectives- Documenting project objectives and reviewing creative work in the context of those objectives- Developing holistic, logical work plans to execute campaigns on time and on budget- Managing calls and meetings with senior staff members and clients confidently and effectively - Applying the highest quality standards and proofing to every client deliverable - Help to manage the client billings- Collaborating with others on content plans, schedules, content creation and assessment- Reviewing all content deliverables to embody the voice and tone set in client style guidelines are correct.

New York, Ny, Us

Associate editor for Suburban Life and Philadelphia Life Magazines; part of Del Val Media Group.Manage Facebook and Twitter accounts.Philadelphia Life -- Manage Arts & Culture and Restaurant sections, develop new content ideas, make contacts and connections with agencies, companies and businesses in Philadelphia, 3 or 4 business profiles per month, around 2 editorial features per month. Generate new content ideas.Suburban Life -- Manage Restaurant section, 5 to 6 business profiles per month, about 2 editorial features per month, generate new content idea.

Mattituck, New York, Us

Weekly sports reportingOutdoor/leisure featuresIsland happenings

Baltimore, Md, Us

Fact checking feature pieces and listings/guides"It-list" write ups about local happenings in and around Baltimore

Baltimore, Md, Us

Weekly publication, 20 pages, 2,000 copiesNews, Arts, Opinions and Sports SectionsManaged 4 section editors, web editor and photography/graphics editors and business managerWeekly editorial meetingsGenerated new content ideas with help of staff -- Battle of the Sexes column, Tweets of the WeekHad to generate our own revenue to produce the publication

San Diego, Us

Managed a team of 7 writers, one for each day of the weekCame up with a monthly college-aged-appropriate theme, made assignments accordinglyEdited/posted writers' articles dailyWrote three aggregates/blog postings a week and postedHad to promote each article via Facebook and Twitter and link to previous articles

Researched and wrote Datebook listings about local events going on for the upcoming month's issue

Bachelor Of Arts (B.A.), Communications / Journalism

Bachelor'S Degree, Communication

Education record

Education record