Jocelyn Brusco's Location
New York, New York, United States, United States
Jocelyn Brusco's Contact Details
Jocelyn Brusco work email
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Jocelyn Brusco personal email
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Jocelyn Brusco phone numbers
About Jocelyn Brusco
Jocelyn Brusco is a VP Ops & Growth at Epsilon. She possess expertise in facebook, copy editing, social media, ap style, editorial and 14 more skills.
Jocelyn Brusco Work Experience Details
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Vice President, Operations & GrowthEpsilon Jul 2024 - PresentIrving, Texas, Us -
Leadership MemberPresales Collective Apr 2021 - PresentChicago, Illinois, UsWe are on a mission to elevate the role of Presales in organizations worldwide. We aim to provide Presales professionals with the resources, knowledge, network and mentorship to develop long, impactful careers in Presales.Our vision is to create a global community of professionals who have a passion for Presales. A place where individuals in a Presales role, or anyone who aspires to be, will be supported in their professional development. -
Senior Director, Gtm Strategy & OperationsOptimizely Aug 2022 - Jul 2024New York, New York, Us- Leading Content Marketing Platform (CMP) go-to-market motion via campaign planning/execution, team enablement, and data infrastructure, resulting in QoQ bookings and pipeline growth- Supported Welcome CEO in managing the acquisition of Welcome by Optimizely in Dec. 2021, leading global enablement of Optimizely teams on product/pricing and integrating go-to-market motions to ensure customer, prospect & employee continuity - Improved sales productivity/execution while maintaining bookings targets QoQ, through implementing cohesive/documented sales process, integrated tech stack, and forecasting methodologies- Overhauled demand management process, resulting in reduced MQL response time -
Sales Gtm / Productivity / Enablement For WelcomeOptimizely Dec 2021 - Aug 2022New York, New York, Us
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Head Of Sales ProductivityWelcome, An Optimizely Company Aug 2021 - Jan 2022New York, New York, Us- Define sales team metrics in partnership with CRO (new logos, early stage conversion rates, win rate, ACV, time to first close)- Develop and own the Sales Productivity plan, including monthly & quarterly priorities/initiatives that ladder back to company OKRs & individual metrics - Own & manage the sales engagement process, corresponding activities/materials and implementing tracking/conversion mechanisms - Cross-functional collaboration with Marketing, CS, Product and other team leads to improve sales execution for both new business and renewals - Ongoing optimization of sales systems & data tracking to identify trends in sales performance against benchmarking infrastructure - Partner with Demand Gen lead & CMO to identify campaign & outreach roles/responsbilites with lean marketing/sales teams- Ownership of rep onboarding, goal setting, development, coaching & promotion plans- Ongoing collaboration with Product marketing to train the team on product updates & deploy new messaging/packaging; Gartner added DAM category as a results of our use case development- Implemented early stage opportunity scoring mechanism to improve conversion rates from Stage 1(SQL) > 2 (Pipeline)- Developed persona-based GTM messaging/packaging in partnership with Product Marketing; saw 2X conversions from Lead to Oppportunity over 3 months- Developed & launched first Welcome Value Framework (our sales messaging / postioning handbook)- Developed Partner GTM messaging & training as part of our newly launched Partner network- Key stakeholder in the development & launch of our Performance Enablement initiative with our People Team -
Sr. Director, Solutions Consulting & Sales Enablement/StrategyWelcome, An Optimizely Company Jan 2021 - Jan 2022New York, New York, Us
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Director, Solutions ConsultingNewscred Jul 2018 - Jan 2021New York, New York, Us(REBRANDED TO WELCOME)- Co-created Welcome GTM strategy in response to NewsCred divestiture & company rebrand (2020). Included identifying/testing target personas, creating use cases, understanding competitive categories, identifying product roadmap needs/changes, developing a new pricing model, identifying & deploying company-wide material/tool updates- Co-created our Free Trial product (Hackathon) & GTM plan, which included expanded/new customer segments & use cases - Developed sales enablement/training function, establishing a weekly & quarterly (QBR) training cadences. Responsible for development of all corresponding training materials, scheduling, training itself & follow up, including end-to-end management of of our QBRs- Partnered with Product Marketing to create monthly/quarterly content plans across all areas of the business to fit into sales training schedule- Partnered with CRO in development & management of:o Sales engagement process and corresponding best practices in complex buying cycleso Value Framework from which we identify different cohorts of clients, their challenges, desired future state and requirements- Primary liaison between Product, Professional Services, Customer Success & Sales to establish collaboration best practices / processes - Managed global team of Solution Consultants and ensure process & execution best practices to reach attainment goals -
Senior Solutions Consultant, Content StrategyNewscred Jan 2017 - Jun 2018New York, New York, Us• Architects content strategy programs for enterprise clients as part of the sales organization • Leads custom workshops for senior level marketers on creating, implementing and optimizing their content marketing strategy • Conducts preliminary content marketing maturity assessments to inform program assessments • Works directly with clients to make strategic recommendations on marketing programs based on data analysis and industry research• Responsible for pitching NewsCred content products and strategic services• Collaborates with NewsCred's own marketing team to produce thought leadership materials• Partners with senior Account Managers to ensure holistic client success and aids in nurturing upsell/cross sell opportunities• Collaborates with product, sales and engineering teams to continuously improve NewsCred product, processes and customer experience
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Solutions Consultant, Content MarketingNewscred Sep 2015 - Dec 2016New York, New York, Us• Pitches prospects an ideal content marketing strategy and how NewsCred's products and services can support this vision • Partners with senior account managers to ensure holistic client success and aids in nurturing upsell/cross sell opportunities• Collaborates with product, sales and engineering teams to continuously improve NewsCred product, processes and customer experience• Industries of expertise include: pharmaceuticals, CPG, retail, travel, beauty, technology, financial services
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Program Committee CoordinatorNew York Women In Communications 2015 - Jul 2018Mclean, Virginia, Us -
Assistant Manager, Client SolutionsImprint, A Sullivan Content Lab Apr 2014 - Sep 2015New York, Ny, UsMy role handles project-management of client content projects through development, implementation and measurement, and helping to drive the strategic aspects of projects. Overall, the client solutions team insures projects are completed on time and within budget, that the project’s objectives are met and that everyone on the team is doing their job properly. Daily responsibilities include:- Develop client relationships – building trust and strong communication between the two teams- Researching, gathering data and elevating the right information in order for the team to develop well-informed strategic plans for clients- Examining clients’ businesses to get to know their brands and understand their objectives- Documenting project objectives and reviewing creative work in the context of those objectives- Developing holistic, logical work plans to execute campaigns on time and on budget- Managing calls and meetings with senior staff members and clients confidently and effectively - Applying the highest quality standards and proofing to every client deliverable - Help to manage the client billings- Collaborating with others on content plans, schedules, content creation and assessment- Reviewing all content deliverables to embody the voice and tone set in client style guidelines are correct. -
Member RelationsCustom Content Council Apr 2013 - Apr 2014New York, Ny, Us -
Associate EditorSuburban Life Magazine Jul 2012 - Apr 2013Associate editor for Suburban Life and Philadelphia Life Magazines; part of Del Val Media Group.Manage Facebook and Twitter accounts.Philadelphia Life -- Manage Arts & Culture and Restaurant sections, develop new content ideas, make contacts and connections with agencies, companies and businesses in Philadelphia, 3 or 4 business profiles per month, around 2 editorial features per month. Generate new content ideas.Suburban Life -- Manage Restaurant section, 5 to 6 business profiles per month, about 2 editorial features per month, generate new content idea. -
Editorial InternTimes/Review Newsgroup May 2012 - Jul 2012Mattituck, New York, UsWeekly sports reportingOutdoor/leisure featuresIsland happenings -
Editorial InternBaltimore Magazine Jan 2012 - Apr 2012Baltimore, Md, UsFact checking feature pieces and listings/guides"It-list" write ups about local happenings in and around Baltimore -
Editor-In-Chief, The GreyhoundLoyola University Maryland Apr 2011 - Apr 2012Baltimore, Md, UsWeekly publication, 20 pages, 2,000 copiesNews, Arts, Opinions and Sports SectionsManaged 4 section editors, web editor and photography/graphics editors and business managerWeekly editorial meetingsGenerated new content ideas with help of staff -- Battle of the Sexes column, Tweets of the WeekHad to generate our own revenue to produce the publication -
Success Section EditorCollege Magazine Sep 2011 - Dec 2011San Diego, UsManaged a team of 7 writers, one for each day of the weekCame up with a monthly college-aged-appropriate theme, made assignments accordinglyEdited/posted writers' articles dailyWrote three aggregates/blog postings a week and postedHad to promote each article via Facebook and Twitter and link to previous articles -
Editorial InternSuburban Life Magazine Jun 2011 - Aug 2011Researched and wrote Datebook listings about local events going on for the upcoming month's issue
Jocelyn Brusco Skills
Facebook
Copy Editing
Social Media
Ap Style
Editorial
Incopy
Microsoft Excel
Microsoft Word
Powerpoint
Content Strategy
Social Media Marketing
Graphic Design
Editing
Adobe Creative Suite
Indesign
Photoshop
Twitter
Illustrator
Spanish Speaking
Jocelyn Brusco Education Details
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Loyola University MarylandCommunications / Journalism -
Loyola University MarylandCommunication
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Universidad De Alcalá
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Universidad De Alcalá
Frequently Asked Questions about Jocelyn Brusco
What company does Jocelyn Brusco work for?
Jocelyn Brusco works for Epsilon
What is Jocelyn Brusco's role at the current company?
Jocelyn Brusco's current role is VP Ops & Growth.
What is Jocelyn Brusco's email address?
Jocelyn Brusco's email address is jo****@****ely.com
What is Jocelyn Brusco's direct phone number?
Jocelyn Brusco's direct phone number is +121298*****
What schools did Jocelyn Brusco attend?
Jocelyn Brusco attended Loyola University Maryland, Loyola University Maryland, Universidad De Alcalá, Universidad De Alcalá.
What skills is Jocelyn Brusco known for?
Jocelyn Brusco has skills like Facebook, Copy Editing, Social Media, Ap Style, Editorial, Incopy, Microsoft Excel, Microsoft Word, Powerpoint, Content Strategy, Social Media Marketing, Graphic Design.
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