-Planned and executed weekly meetings to help students expand their network and knowledge of the Public Relations Industry -Developed yearly SMART goals to improve the chapter that are met by several strategies and tactics -Collaborated with VP of Events to create engaging meetings to increase attendance -Collaborated with VP of Public Relations to develop a social media strategy to achieve yearly goals -Effectively reported to chapter adviser with chapter updates and to make sure assigned tasks are being completed

-Created weekly emails that were sent to over 5,000 recipients to increase awareness, attitude, and action -Increased follower count by 21.3% in 90 days (about 3 months) -Increased account engagement and content interaction by using Meta Business Suite to measure analytics, schedule posts, and boost content

-Developed social media/marketing content calendar featuring campus events and department accomplishments to increase engagement and department awareness -Increased account engagement by 76% and content interaction by 126% compared to the last quarter resulting in increased awareness of the department and its unique offerings -Increased follower count on Instagram by 5% within 90 days (about 3 months)