Jocelyn Pysarchuk Email & Phone Number

Member of the senior management team of AMTA, collaborating on integrated strategies toserve 100,000 +members. As department head, responsible for delivering products thatsupport membership value and non-dues revenue goals.Manage a team of seven responsible for the development and delivery of the association’scontent marketing products: professional development program, communications/ publicrelations program, and digital and print publications.Responsible for overseeing $2 million dollar department operating budget, and $1 million inrevenue a year.Oversee the internal and external communications strategy for the Association, responsiblefor evaluating and tracking to respond nimbly to the changing market environment.External communications include building consumer awareness and brand recognition viaproactive media relations, print and web advertising, digital strategy, social media, andpartnerships. Internally focusing on building membership value and supporting theorganization’s goals throughout each of the associations touch points in print, online and inperson.Ensure that messages and information are developed, approved and delivered to allstakeholders including consumers, members, national board and volunteers, potentialmembers, allied organizations and staff in accordance with mission and strategic plan toimprove image and visibility.

Served on the senior management team of IIDA representing 12,000 members in the U.S.and abroad.Oversaw in-house communications and marketing staff for all Association print and onlinepublications and websites. Additionally, guided a team of membership marketing andgraphic design consultants on association branding and image-development.Managed team composed of custom publishing executives, advertising professionals, andvolunteer contributors for Association’s magazine. Participated in editing and designselection.Oversaw a targeted redesign of the magazine, resulting in a SNAP gold award for Best Magazineas well as national and regional awards for ASBPE and over 200% increase in advertising withinone year. Responsible for strategic direction of content and graphics, while participating inwriting and editing process.Oversaw staff managing print and online publications including website, biweekly e-newsletter,student newsletter and student blog.Collaborated on design of membership marketing campaign for recruitment and retentionincluding professional membership with increase of 20% and oversight of targeted studentmarketing initiatives, which resulted in a membership increase from 1,600 to 3,500 within twoyears.