Jocelyn Rasor Email and Phone Number
Crafting the essence of a career into a compelling narrative, I blend the art of storytelling with the science of marketing strategy. My philosophy is simple: understand the market, innovate relentlessly, and communicate effectively. This approach has been the cornerstone of my career, guiding me to create products and strategies that resonate with customers and drive business growth.With a summa cum laude degree in Fine Arts and Design from the University of Notre Dame, I bring a unique perspective to marketing and product management. My expertise spans across competitive analysis, market research, project management, and sales strategy. I am proficient in leveraging tools like Salesforce, Google Analytics, and AdWords, and I have a proven track record in managing product portfolios and driving new product development. My hands-on experience in building a brand from the ground up, including website creation and social media management, has honed my ability to connect with diverse audiences and navigate the digital landscape with agility.My tenure at SC Johnson Professional was marked by successful product launches and the achievement of ambitious sales objectives. I managed multiple new product development (NPD) and existing product development (EPD) projects simultaneously, showcasing my ability to lead and deliver results in a dynamic environment. At Medline Industries, I spearheaded the launch of a new isolation gown for Stanford University Hospital System, a testament to my commitment to meeting market demands with innovative solutions. Beyond my professional achievements, I take pride in my affiliation with Lemon Street Gallery, where I contribute to the cultural fabric of my community.I am eager to bring my extensive marketing acumen and creative problem-solving skills to a team that values innovation and strategic thinking. My goal is to drive continuous improvement and profitability, while fostering an environment where associates can thrive and develop. If you're looking for a dynamic leader who can translate market insights into actionable strategies, let's connect and explore how we can elevate your organization together.
Lakeside Manufacturing Foodservice
View- Website:
- elakeside.com
- Employees:
- 85
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Director Of MarketingLakeside Manufacturing Foodservice Dec 2023 - PresentLead a team of marketing professionals to build campaigns, expand brand awareness, provide Sales with any and all tools they need to succeed, and grow the business.
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Product Marketing ManagerSc Johnson Jan 2021 - Nov 2023Assess market landscape and opportunity to develop new products for Professional portfolio. Act as Project Manager throughout the E2E lifecycle, and work with Sales to launch new skus. Manage existing portfolio, with continued marketing campaigns. Continuously update claims, product packaging, and perform sku rationalization as needed to maintain market advantage. Work with sales, supply chain, quality, RD&E, regulatory, legal and communications to support NPD and product portfolio. -
Senior Marketing Manager - CommercialMicro-Scientific, Llc Apr 2015 - Nov 2020Build and maintain annual marketing budget. Assess market trends and develop upstream product development and marketing accordingly. Manage commercial product portfolio, including new product development and sku rationalization. -
Product ManagerMedline Industries, Inc. Oct 2013 - Apr 2015Act as product support to sales force and customer base. This includes cross references to competitor items, product performance questions, and recommendations based on need.Travel along with sales reps to both pitch products for large scale conversions, and perform in-services for nursing staff to properly use products.Expand product lines; answer market demands for needed products, or create unique custom items at the request of larger hospital systems.Work beside quality, marketing, laboratory, and research/development departments to expand and maintain product line. -
Associate Product ManagerUline Dec 2010 - Oct 2013Manage existing product lines, including cost negotiations. Most internal pricing was set quarterly based on resin prices, so negotiations were regular and heavily dependent on raw materials.Source new products and vendors to expand product lines. New products were usually determined by following the trend of top competitors. At that point, it meant working with current suppliers to manufacture the new products, or start from scratch and find a new source.Create catalog and web layouts for new product lines. Uline is first and foremost a catalog based company – selling to other companies and industrial facilities to provide whatever they may need to maintain operations. -
Product Development ManagerThe Bradford Group Jul 2006 - Dec 2010Work with marketing and creative department to concept new products at target price. Concepting/product development was consumer based, and new concepts were reviewed by management every two weeks. Due to art background, I handled all concept illustrations myself rather than outsource.Negotiate pricing and sample dates with overseas vendors. After testing products based on direct mail advertisements, we would sculpt/create prototypes. Prototype development was handled by Product Managers.Work with variety of licensors, such as Disney, M&M’s, and Thomas Kinkade. This meant all representations of brand – from advertisement, to sculpt, to license trademarks had to be perfect and signed off on.
Jocelyn Rasor Education Details
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Studio Art
Frequently Asked Questions about Jocelyn Rasor
What company does Jocelyn Rasor work for?
Jocelyn Rasor works for Lakeside Manufacturing Foodservice
What is Jocelyn Rasor's role at the current company?
Jocelyn Rasor's current role is Versatile Marketing Leader | Portfolio Management | Competitive Analysis | Cross-Functional Team Leadership.
What schools did Jocelyn Rasor attend?
Jocelyn Rasor attended University Of Notre Dame.
Who are Jocelyn Rasor's colleagues?
Jocelyn Rasor's colleagues are Mario Torres, Calvin Grant, Michael Fechner, Jeff Gudex, Kathy Kline, Sara Januszewski, Caitlyn Horman.
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