Jocelyn Rasor Email & Phone Number

Lead a team of marketing professionals to build campaigns, expand brand awareness, provide Sales with any and all tools they need to succeed, and grow the business.

Assess market landscape and opportunity to develop new products for Professional portfolio. Act as Project Manager throughout the E2E lifecycle, and work with Sales to launch new skus. Manage existing portfolio, with continued marketing campaigns. Continuously update claims, product packaging, and perform sku rationalization as needed to maintain market advantage. Work with sales, supply chain, quality, RD&E, regulatory, legal and communications to support NPD and product portfolio.

Build and maintain annual marketing budget. Assess market trends and develop upstream product development and marketing accordingly. Manage commercial product portfolio, including new product development and sku rationalization.

Act as product support to sales force and customer base. This includes cross references to competitor items, product performance questions, and recommendations based on need.Travel along with sales reps to both pitch products for large scale conversions, and perform in-services for nursing staff to properly use products.Expand product lines; answer market demands for needed products, or create unique custom items at the request of larger hospital systems.Work beside quality, marketing, laboratory, and research/development departments to expand and maintain product line.

Manage existing product lines, including cost negotiations. Most internal pricing was set quarterly based on resin prices, so negotiations were regular and heavily dependent on raw materials.Source new products and vendors to expand product lines. New products were usually determined by following the trend of top competitors. At that point, it meant working with current suppliers to manufacture the new products, or start from scratch and find a new source.Create catalog and web layouts for new product lines. Uline is first and foremost a catalog based company – selling to other companies and industrial facilities to provide whatever they may need to maintain operations.

Work with marketing and creative department to concept new products at target price. Concepting/product development was consumer based, and new concepts were reviewed by management every two weeks. Due to art background, I handled all concept illustrations myself rather than outsource.Negotiate pricing and sample dates with overseas vendors. After testing products based on direct mail advertisements, we would sculpt/create prototypes. Prototype development was handled by Product Managers.Work with variety of licensors, such as Disney, M&M’s, and Thomas Kinkade. This meant all representations of brand – from advertisement, to sculpt, to license trademarks had to be perfect and signed off on.