I help define a brands strong position within the beauty marketplace by creating a robust education strategy that drives sales and engagement through educational social content, global curriculum, online learning modules, leading and building internal & external team members, managing affiliate programs, and devising retailer specific education. I work cross-functionally with Sales, Marketing, and Communication to execute a strong strategy for the sales and growth of brands and measuring KPI's… Show more I help define a brands strong position within the beauty marketplace by creating a robust education strategy that drives sales and engagement through educational social content, global curriculum, online learning modules, leading and building internal & external team members, managing affiliate programs, and devising retailer specific education. I work cross-functionally with Sales, Marketing, and Communication to execute a strong strategy for the sales and growth of brands and measuring KPI's while working with labs in Product Development to ensure effective product lineup and launches.*I am proficient in Word Office, Coursera, Asana, Proprofs, SalesForce, Canva, Insightly, Spa booker. Show less

- Developed internal processes for onboarding new hires - Created product testing guidelines and instructions- Engineered training for all internal employees incl. C-suite.- Developed Educational Strategy for pro and consumers YOY 3 years out- Created Pro Affiliate program- Developed customer service strategy and implementation- Create and wrote curriculum - Worked with Social and Marketing teams to create online, social, educational content that is relevant to… Show more - Developed internal processes for onboarding new hires - Created product testing guidelines and instructions- Engineered training for all internal employees incl. C-suite.- Developed Educational Strategy for pro and consumers YOY 3 years out- Created Pro Affiliate program- Developed customer service strategy and implementation- Create and wrote curriculum - Worked with Social and Marketing teams to create online, social, educational content that is relevant to consumers and professionals- Wrote scripts and copy for social media content, FAQ’s for all products, monthly e-newsletters, and directives for new product launches - Managed all brand needs from the education perspective- Responsible for managing and being resourceful with the brand's Education budget Show less

- Developed social media content- Worked cross-functionally with Product Development, Marketing, and Social to create cohesiveness throughout brand messaging - Worked with Sales to create programs and education for specific accounts and retailers- Wrote social content scripts, Learning Guides, newsletters, and FAQ's for website and consumer needs- Streamlined website consumer journey by implementing areas of improvement - Launched & supported Pro Affiliate program and… Show more - Developed social media content- Worked cross-functionally with Product Development, Marketing, and Social to create cohesiveness throughout brand messaging - Worked with Sales to create programs and education for specific accounts and retailers- Wrote social content scripts, Learning Guides, newsletters, and FAQ's for website and consumer needs- Streamlined website consumer journey by implementing areas of improvement - Launched & supported Pro Affiliate program and created excitement around it Show less

- Bespoke human behavioral therapist and educator creating tailored mental and physical health sessions, nutrition strategies, and wellness educational programs for various private and corporate clients. - Transformed overall wellbeing of clients by focusing on career advancement, procrastination, health, public speaking, and stress levels through Rapid Transformational Therapy sessions that increased the business’s overall success rate by 35%. - Developed strategies and programs that… Show more - Bespoke human behavioral therapist and educator creating tailored mental and physical health sessions, nutrition strategies, and wellness educational programs for various private and corporate clients. - Transformed overall wellbeing of clients by focusing on career advancement, procrastination, health, public speaking, and stress levels through Rapid Transformational Therapy sessions that increased the business’s overall success rate by 35%. - Developed strategies and programs that increased productivity and workflow contributing to less sick days by helping clients understand how to make improved business decisions and creating energy boosting meal plans.- Delivered daily educational social content, monthly courses, and weekly motivational coaching to ensure client’s cumulative progress while boosting overall engagement and awareness. Show less

Supported Ouidad, Wet Brush, and Bio Ionic. - Developed and managed professional hairstylists to deliver fundamental, advanced technical and business education to salons, retailers, and online. - Created Global curriculum for Cutting, Styling, and Design- Created online modules and learning programs for pro and retailers- Created award winning products that enhanced curl category line - Executed product testing and created benchmarks for new product launches- Trained… Show more Supported Ouidad, Wet Brush, and Bio Ionic. - Developed and managed professional hairstylists to deliver fundamental, advanced technical and business education to salons, retailers, and online. - Created Global curriculum for Cutting, Styling, and Design- Created online modules and learning programs for pro and retailers- Created award winning products that enhanced curl category line - Executed product testing and created benchmarks for new product launches- Trained and elevated our professional artists in skill set as well as developmental, business, and personal development- Educated and trained distributor sales consultants in N. America to support them in growing sales- Developed and led the Pro Sales Strategy while managing 7 Regional Sales Managers and 1 Education Manager- Exceeded YOY sales growth by 20%- Positioned company for acquisition by working with the Board of Directors and C-suite Executives and building strategic plans to grow revenue specifically for purchase of company.- Helped maintain over $20M in sales- Opened and led the launch of 500+ SalonCentric stores, 4 new distributors, the Ouidad Flagship Salon in FL, and the 10+ Gene Juarez salon locations. - Oversaw and developed hundreds of beauty retailers such as Planet Beauty, Sallys, Ulta, Sephora, Tj Maxx, etc. - Supported dozens of chain salon business such as Great Clips, Super Cuts, and others- Participated in Beauty Industry events and hair shows- Participated in company trainings to elevate our Professional Division Show less

- Oversaw field sales managers, distributor partnerships, direct salon accounts while building new business and revenue streams. - Trained and disseminated field educators that increased overall sales, focusing on brand awareness and sell-through.- Managed and increased B2B sales focusing on educational support and sell-through training that equated to a 15% YOY increase in sales. - Recruited, trained, and managed Artistic Educators and led “train the trainer” program supporting… Show more - Oversaw field sales managers, distributor partnerships, direct salon accounts while building new business and revenue streams. - Trained and disseminated field educators that increased overall sales, focusing on brand awareness and sell-through.- Managed and increased B2B sales focusing on educational support and sell-through training that equated to a 15% YOY increase in sales. - Recruited, trained, and managed Artistic Educators and led “train the trainer” program supporting their development and career path within the organization. - Generated strategic quarterly plans for Pro. sector in product launches, sales, and education. Conducting and speaking at over 200 live and online classes. Show less

- Lead, developed and motivated over 60 staff members.- Generated revenues over and above $2mm annually.- Managed and reconciled annual P&L.- Managed product inventory in excess of $400K.- Operated as an internal HR.- Executed all brand educational trainings for entire salon.- Oversaw quality control of all customers based on Drybar standards.- Ensured the highest level of optimization based on staff time management.

- Led and managed account for Beauty Essence, a global hair extension and wig company.- Developed, created and launched ‘bmu Hair’, a hair extension line positioned for the Caucasian market.- Responsibilities included: product development, research and development with analytics on anationwide scale, development of marketing and sales plan, and promotional materials.- Created all training and education collateral for sales staff, brand ambassadors, and educators.- Engineered… Show more - Led and managed account for Beauty Essence, a global hair extension and wig company.- Developed, created and launched ‘bmu Hair’, a hair extension line positioned for the Caucasian market.- Responsibilities included: product development, research and development with analytics on anationwide scale, development of marketing and sales plan, and promotional materials.- Created all training and education collateral for sales staff, brand ambassadors, and educators.- Engineered model photography for promotional and advertising materials. Show less

- Managed, hired and trained sales staff in customer service protocols, sales training, and product knowledge.- Top four producers nationwide for targeted vendor lines, consistently exceeded monthlysales goals through the creation and implementation of store promotions and brand programs.- Increased sales by 40% taking store from B to A level in first six months in management.- Regularly requested by top vendors to be the spokesperson for special cosmetic events at… Show more - Managed, hired and trained sales staff in customer service protocols, sales training, and product knowledge.- Top four producers nationwide for targeted vendor lines, consistently exceeded monthlysales goals through the creation and implementation of store promotions and brand programs.- Increased sales by 40% taking store from B to A level in first six months in management.- Regularly requested by top vendors to be the spokesperson for special cosmetic events at off-sitelocations, and orchestrated all in-store events in an effort to partner in growing the top/bottomlines at ULTA.- Held monthly and quarterly education classes for team on all new products. Show less