The Smart InvestorDesigning marketing collaterals such as videos, banners and edms. In-charge of the instagram handle. Singapore Mediation CentreAssisting Special Projects Manager in revamping marketing and events collaterals. PSB Academy Assisting Marketing & Communications department in facebook & instagram ads to promote coursesand specialities.

- Advise and implement the company's marketing and social media strategy- Responsible for engagement, retention and experience of members

• Communication Lead driving the communications for a organization wide project 'Learning Needs Analysis' with a 99% success submission of 9,000 staff.• Digital Learning Team (Covid-19 Team) which was set up during Covid-19 to future proof the organization for digital learning during the uncertain periods in which physical interaction was limited. • With Covid-19 acting as the catalyst to promote microlearning, graphic design microlearning modules were designed and implemented for staffs’ enhanced on-the-go learning. Encouraged staff to be empowered with their own learning.• Was part of the covid-19 response team to create training videos and had to ensure these videos are quickly produced for staff’s immediate learning.• Study and translate data into infographics for Senior Management Read-backs to ensure data are succinctly put across.• Obtained the ACTA certification to redesign and implement a new lesson plan, thereafter conducted multiple graphic design workshops with a success rating of 4.38/5.• Managing multiple multimedia projects simultaneously which provide the direction for both staff and clients through educational materials.• Heavily involved in the research, conceptualization, technical and delivery processes of all the projects against tight timelines.• (Portfolio) Headed the ‘’Space Planning’’ project involving 28 members that promotes motivation and relationship building through events, logistics as well as reshuffling/redesigning of workspaces.• (Portfolio) Supported Centre of Healthcare Innovation (CHI) related events such as the annual CHI Innovate. Interviewed important stakeholders/speakers to create content such as videos to promote the event. Other collaterals such as EDMs and logos are also designed for announcement purposes prior to the event. • (Portfolio) Independently photographed and edited multiple CHI in-housed products for online web store.

• In-charge of Singapore’s creative marketing design materials such as wall/car decals, pens, standee, billboards, banners, envelopes, booklets, sunshades.• Collaborated with London and New York’s design and marketing team to ensure all creative artworks are aligned to the company's direction. • Adapted and localised design materials to reach out to the Singapore market. • Video edited the app manual for both drivers and consumers.• Liaised and worked with other car suppliers to redesign and align various marketing products (advertisements, standees, billboards).• (Co-Branding) Conceptualization marketing campaigns with various local marketing teams for various promotional events through research and market analysis. • Photo editing for Karhoo Singapore and various vendors for co-marketing events/materials.

• Charles and Keith Group’s core marketing team to plan, design and develop all marketing materials relating to its premium line of shoes/bags: Http://pedroshoes.com. • Conceptualized, designed and developed the E-Commerce site and Application Http://pedroshoes.com. • In-Charge of all digital and social media platforms from planning to execution (curating of products, venue recce, photoshoot, videoshoot, photo and video editing).• Produced the quarterly International buying conference ‘’StyleGuide’’ video, featuring latest trends on the runways and unveiling latest products from the brand. • Conceptualized and advised on various marketing requests to enhance the brand’s presence through videos displayed via TV across all stores, both local and international.• Designed marketing materials such as brand catalog, corporate videos, EDMs, posters, etc. Ensuring design collaterals are kept consistent within partnering countries.• Chairing multiple marketing meetings to share ideas and initiate improvements for the brand.• (Portfolio) Part of the bi-annual Dinner and Dance committee to plan and execute an interactive in-house application for staff to utilize during the event in a short period of 2 months.

• Charles and Keith Group’s core marketing team to plan, design and develop all marketing materials relating to its premium line of shoes/bags: Http://pedroshoes.com. • (Overseas and local) Planned, shot and produced all marketing campaigns and in-house videos.• Conceptualized, designed and delivered the Spring Summer 2016 campaign for Charles and Keith Group (videos, posters, photography, digital marketing)• Generate and study monthly analytics to make sense and tailor marketing campaigns to improve the Brand’s outreach.• Involved in model casting to identify faces for the brand.• List of materials worked on and delivered: Brand catalog, EDMs, Posters, Photoshoot of products, Colour checks, Video editing for campaign and internal 'StyleGuide' videos.