Jocelyn Tse Email and Phone Number
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Jocelyn is a dynamic hustler and agile situational leader, who relentlessly champions and motivates teams toward higher purpose to maximize value. She's passionate about staying on the forefront of emerging categories and trends, unlocking actionable insights to challenge convention and tackle contemporary business problems in innovative ways. Her unsatiable curiosity and gritty growth mindset enables quick orientation in unchartered territory, while translating complex concepts into digestible priority actions to move fast! A proud builder and nurturer of trusting relationships, Jocelyn firmly believes that the collective power of partnerships and engagement with endemic communities will undeniably move mountains & amplify success. Jocelyn's leadership spans across Fortune 500s to emerging start up co.'s - enhancing consumer experiences, building brand love, stewarding growth and cultivating authentic relationships to accelerate shared partner value. She's garnered numerous accolades for championing progressive vision at an enterprise level, orchestrating breakthrough commercial Go-To-Market strategy, and motivating teams to deliver on business goals. Her secret power: Deep understanding of evolving consumer behaviour and passion for culture-forward communities. This allows Jocelyn to skillfully seize white space opportunities and efficiently lazer focus on the right levers to pull in the funnel to maximize value. Expertise includes: Omni-Channel Marketing and Communications Leadership | Emerging Brands and Categories | F500 Brand & Product Portfolio Management | New Product Development and Innovation | Sport, Entertainment and Lifestyle Marketing | Global Partnerships and Marketing Asset Management | CPG | FMCG | Digital and Interactive Marketing Strategy and Activation | Loyalty, CRM | Social Purpose Marketing
Electric Brands Inc.
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Co-Founding Partner And Head Of Global Brand Marketing And Partnerships, Sweet JusticeElectric Brands Inc.Toronto, On, Ca
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Co-Founding Partner & Head Of Global Brand Marketing & Partnerships, Sweet JusticeElectric Brands Inc. May 2020 - PresentSweet Justice is Canada's #1 independent cannabis beverage brand with 1.5 Million+ drinks sold since launching in late 2021. Led by an experienced team with extensive backgrounds building F500 CPG brands (former Coca Cola, Sprite, Vitamin Water) and launching new brands & innovation in FMCG and emerging categories (Canopy Growth Corp), Sweet Justice has rocket-launched as a top-selling brand and share leader in the infused drinks category.We aim to refresh the world and provide a compelling alternative with a ‘new bar’ that elevates social occasions so discerning adults can spark more joyful moments together with every tasty sip! Our premium collection of Twisted Classics and Vibrant Sips bursts with full flavour, quenches the tastebuds and always leaves drinkers wanting more! Every product is purposefully designed to maximize enjoyment of the consumption experience for both existing and new cannabis consumers. Our commercial leadership, go-to-market expertise and category stewardship brings extensive value to our trade and retail network by applying best practices designed to recruit new customers and differentiate the shopper experience. With an established leading share position in Canada currently selling in over 2,500 retail stores and recent expansion into US markets, we are well positioned to capitalize on the fast-emerging cannabis beverage market with continued year-over-year category growth of 25+%When surprising, delightful and unexpected things come together in favourable ways…that’s Sweet Justice!#findyoursweetspot #stayhighdrated #highnotdry #sipsiphooray #sipwithus -
Director, Emerging And Partner BrandsCanopy Growth Corporation Apr 2019 - Jan 2020Smiths Falls, Ontario, CaCollaborating with, and harnessing the collective power of a rockstar team to bring a suite of licensed partnerships and emerging brands to life in legalized, recreational cannabis markets as they continue to roll out around the globe. -
Senior Global Brand Marketing ManagerSpin Master Aug 2017 - May 2019Toronto, Ontario, CaGlobal Brand Lead on Tech Deck: Re-invigorating and accelerating portfolio growth for an Action Sports-focused product line, entertainment and lifestyle franchise.Directing integrated marketing strategy and orchestrating Go-To-Market plans to scale the brand in existing and emerging markets.I cultivate and build trusting relationships, collaborate and harness the hottest licensed partnerships across sport, entertainment and lifestyle sectors to transcend category boundaries and deliver shared value for key stakeholders.The Tech Deck legacy launched in 1998 and going big once again! -
Marketing Director (Contract)League Inc. Mar 2016 - Sep 2016Toronto, Ontario, CaLEAGUE (www.league.com) empowers people to Be Better® every day, enabling everyone to be at the center of their own health and wellness journey!We are a contemporary health benefits provider and digital health & wellness platform that connects people to a comprehensive network of services giving them choice, convenience and savings. Currently in Toronto, Seatte, and Vancouver - coming soon to Los Angeles and other cities near you! -
Integrated Marketing And Communications Manager, Sprite And Fanta BrandsCoca-Cola Ltd. 2014 - 2015Atlanta, Ga, UsDirected integrated marketing planning and communications across 360 degree touch points to accelerate growth and value for carbonated flavoured brands (Sprite and Fanta). Crafted compelling brand stories to champion activation and successful results across key trade and consumer channels. Maximized collective power of omni-channel media opportunities and relevant sport & entertainment partnerships to drive targeted recruitment of teens and millennials. -
Digital Strategy And Activation Manager, Brand Coca-ColaCoca-Cola Ltd. 2011 - 2014Atlanta, Ga, UsDirected omni-channel digital strategy across large-scale integrated and sponsorship marketing campaigns for Coca-Cola brand, consulted on best practice and refined frameworks at enterprise level, served as digital liaison to domestic and international teams. Seized emerging opportunities to pioneer activation and fuel consumer engagement spanning: branded content and media partnerships, social, mobile, crowd-sourcing, direct response and digital music streaming. Exceeded results by piloting innovative and productive solutions across large-scale sponsor partnership programs to garner recognition for domestic Coca-Cola brand team including: -Sochi 2014 Winter Olympics-Arctic Home 2013 (in partnership with WWF)-London 2012 Summer Olympics-125th Anniversary of Coca-Cola-iTunes.ca Teen Music program: commercialized nationally for Coca-ColaTM brands-Rogers Mobile rewards program: commercialized nationally for all carbonated brands
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Interactive Marketing Manager, Coca-Colatm BrandsCoca-Cola Ltd. 2008 - 2011Atlanta, Ga, UsStewarded interactive and digital marketing strategy, program management and execution to drive success and continuity for iCoke.ca - Coca-Cola Canada’s digital consumer loyalty and engagement program (launched in 2005). -Grew and retained membership of 1.8M Canadians, and 1M+ email subscribers through targeted direct response campaigns.Efficiently seized emerging opportunities by translating targeted insights and behaviour within evolving digital ecosystem to drive program innovation. Leveraged reach and engagement productivity of iCoke.ca platform to deliver hundreds of successful turnkey integrated brand programs, key customer and asset marketing campaigns.-Secured $1M+ in hard value by leveraging iCoke.ca as a media platform, and reduced annual costs by $400K by implementing significant changes in reward distribution.
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Sr. Account ManagerHenderson Bas Kohn 2007 - 2008Toronto, Ontario, CaLed strategic digital planning and activation for key client, Coca-Cola Ltd, in preparation for 2010 Vancouver Olympics activation. Managed $3M+ client budget, iCoke.ca program and two direct reports. -
Online Marketing ManagerOpen Venue E-Research Solutions (Acquired By Research Now) 2005 - 2007Managed lead generation, retention and direct response incentive programs for Canada’s largest online consumer panel. Grew and doubled membership from 500K to 1M by leveraging media partnership with MSN.ca, and directed re-brand and re-launch of online presence with key creative agency.
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Associate Marketing Manager >>>> Marketing ManagerDcr Strategies Inc. | Trucash 2002 - 2005Toronto, Ontario, Ca -
Brand AmbassadorInventa 2001 - 2002Vancouver, British Columbia, Ca
Jocelyn Tse Skills
Jocelyn Tse Education Details
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University Of TorontoPsychology And Sociology -
George Brown CollegeEngagement And Consumer Loyalty
Frequently Asked Questions about Jocelyn Tse
What company does Jocelyn Tse work for?
Jocelyn Tse works for Electric Brands Inc.
What is Jocelyn Tse's role at the current company?
Jocelyn Tse's current role is Co-Founding Partner and Head of Global Brand Marketing and Partnerships, Sweet Justice.
What is Jocelyn Tse's email address?
Jocelyn Tse's email address is jo****@****.ko.com
What is Jocelyn Tse's direct phone number?
Jocelyn Tse's direct phone number is +141627*****
What schools did Jocelyn Tse attend?
Jocelyn Tse attended University Of Toronto, George Brown College.
What skills is Jocelyn Tse known for?
Jocelyn Tse has skills like Digital Marketing, Integrated Marketing, Online Marketing, Marketing Management, Interactive Marketing, Marketing Strategy, Digital Strategy, Customer Insight, Social Media Marketing, Advertising, Relationship Marketing, Brand Management.
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