Jochen Schröder

Jochen Schröder Email and Phone Number

Head of Business Intelligence at Hoyer Group @ HOYER Group
hamburg, hamburg, germany
Jochen Schröder's Location
Hamburg, Hamburg, Germany, Germany
Jochen Schröder's Contact Details

Jochen Schröder work email

Jochen Schröder personal email

n/a
About Jochen Schröder

• Expert in Data Analytics with more than 25 years of experience in B2B and B2C environment• Proven expertise in building, growing, and effectively leading international analytical teams of up to 40+ members, fostering collaboration and achieving exceptional results• Translate complex data into actionable insights and enabling the C-Level executives and various stakeholders to make data-based decisions• Proven expertise in managing Data Science projects, including customer behavior prediction and churn analysis, delivering valuable insights to optimize business strategies• Highly skilled in developing comprehensive business cases and advanced forecasting models for marketing planning and controlling, enabling strategic decision-making• Proficient in designing and implementing a Data Warehouse in Microsoft Azure• Experienced in implementing analytical system solutions such as MS Power BI, SAS MA and Web Analytics tools• Experienced in creating insightful reporting landscapes using Microsoft Power BI• Skilled in integrating data from various sources (e.g. online/offline data, web analytics, ERP data, external B2B database)• Strong data management skills with expertise in SQL, DAX, and Python• Expertise in implementing multi-channel attribution models for customer journey analysis, providing valuable insights into customer behavior and campaign effectiveness• Experienced in project leadership and project management

Jochen Schröder's Current Company Details
HOYER Group

Hoyer Group

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Head of Business Intelligence at Hoyer Group
hamburg, hamburg, germany
Website:
hoyer-group.com
Employees:
769
Jochen Schröder Work Experience Details
  • Hoyer Group
    Head Of Business Intelligence
    Hoyer Group Sep 2023 - Present
    Hamburg, Deutschland
  • Schneider Gmbh
    Head Of Analytics
    Schneider Gmbh Aug 2017 - Sep 2023
    Hamburg Area, Germany
    • Implementation of a Data Warehouse in the Microsoft Azure environment• Implementation of Microsoft Power BI as the reporting system and integration of the cloud based solution of Microsoft• Development of Reports in Microsoft Power BI for different business units• Integration of the web analytics data into the data warehouse environment and implementation of an attribution model to evaluate the on- and offline campaigns• Integration of NoSQL Databases (Big Table, Document DB)• Conceptualization and implementation of a profit contribution reporting and a profit contribution prediction model for customers and single articles of the assortment• Development and implementation of a product ranking solution by category for the web shop with the aim to improve UX• Optimization of the data warehouse structure for customer, category and campaign analysis
  • Creatrade Holding Gmbh
    Head Of Analytics
    Creatrade Holding Gmbh Apr 2015 - Aug 2017
    Wedel, Germany
    • Re-launce and leadership of the BI Analytics team (web analytics, data science and analytical CRM) • Leading the decision making process and the implementation of a new web tracking solution• Outsourcing of campaign management processes to an external service provider and implementation of the automated data exchange processes
  • Fressnapf Tiernahrungs Gmbh
    Customer/Online/Category Analytics
    Fressnapf Tiernahrungs Gmbh Aug 2012 - Mar 2015
    Krefeld, Germany
    • Launch of an online analytics team• Conceptualization and implementation of an E-Commerce Planning & Controlling Process• Project leadership for the set-up of the analysis and reporting platform for the implementation of the loyalty card system PAYBACK• Migration of the online customer reporting systems on SAP data• Improvement and coordination of the assortment based profit planning model for the wholesale and retail section• Coordination of the reimbursement process for the purchasing department and implementation of reimbursement forecasting• Integration of web analytics and ERP data for the holistic evaluation of web site visitors and customers• Development of a business case for the international roll-out of the online strategy
  • Office Depot
    Director Business Intelligence & Market Research Europe
    Office Depot Jan 2000 - Jul 2012
    Venlo, Netherlands
    • Development and implementation of a European Business Intelligence strategy with the aim to gain competitive advantage with analytics• Leadership and management of an international analysis team (24 FTE in the European headquarter, 18 in the regional subsidiaries)• Accountability for the departmental budget and responsibility for the cost management for system and project budgets• Decision making process and implementation of a business intelligence solution to ensure a modern analytical CRM• Provide the organization with analysis based conclusions and recommendations for the customer, category and campaign management• Development and implementation of a customer segmentation and classification process across Europe to ensure a target group focused campaign structure• Definition and continuous improvement of the data warehouse structure and securing the data integrity
  • Aegon Lebensversicherungs Ag
    Database Marketing Manager
    Aegon Lebensversicherungs Ag Jan 1996 - Dec 1999
    Düsseldorf Area, Germany
    • Set up and implementation of the database marketing activities• Development of customer profiles and definition of target groups for the marketing activities• Analysis and evaluation of marketing campaigns for different media (Direct marketing, adverts, DRTV and radio)
  • D&G Direktmarketing
    Data Analyst
    D&G Direktmarketing Jun 1994 - Dec 1995
    Pforzheim Area, Germany
    • Execution of target group analysis for clients like mail order companies, banks, insurances and fund raising companies• Consultancy of clients about the possibilities of customer and campaign analytics• Presentation of the analytic results at the clients place

Jochen Schröder Skills

Business Intelligence Analytics Crm Database Marketing Segmentation Data Warehousing Data Mining Campaign Management Customer Analysis Management Sas Market Research Market Planning B2b Marketing Data Management B2b Customer Insight Team Leadership Cognos Data Analysis Marketing Strategy Online Marketing E Commerce Sql Power Bi Business To Business Strategy Analytical Crm Customer Analytics Campaign Planning Test Planning Spss Marketing Planning B2c Marketing Dax Ms Sql

Jochen Schröder Education Details

Frequently Asked Questions about Jochen Schröder

What company does Jochen Schröder work for?

Jochen Schröder works for Hoyer Group

What is Jochen Schröder's role at the current company?

Jochen Schröder's current role is Head of Business Intelligence at Hoyer Group.

What is Jochen Schröder's email address?

Jochen Schröder's email address is jo****@****ail.com

What schools did Jochen Schröder attend?

Jochen Schröder attended Kiel University.

What skills is Jochen Schröder known for?

Jochen Schröder has skills like Business Intelligence, Analytics, Crm, Database Marketing, Segmentation, Data Warehousing, Data Mining, Campaign Management, Customer Analysis, Management, Sas, Market Research.

Who are Jochen Schröder's colleagues?

Jochen Schröder's colleagues are David De Bruijn, Monica Tognon, Petervd. Hulle, Bredow Michael, Daria Chepurko, Vicky Cashon, Matthew Dickman.

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