Design Director
Current
Oct 2019 - Present
AeroLeads people directory · profile
Joanna Choy Email & Phone Number
Experience Design Director at 2U
at
2U
1 work email found
@2u.com
2 phones found area 301
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Joanna Choy? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Joanna Choy is listed as Experience Design Director at 2U at 2U, based in New York, United States. AeroLeads shows a work email signal at 2u.com, phone signal with area code 301, and a matched LinkedIn profile for Joanna Choy.
Joanna Choy previously worked as Design Director at 2U and UX/UI Designer at 2U. Joanna Choy studied at University Of California, Berkeley.
Company email context
Email format at 2U
This section adds company-level context without repeating Joanna Choy's masked contact details.
{first_initial}{last}@2u.com
89% confidence
AeroLeads found 1 current-domain work email signal for Joanna Choy. Compare company email patterns before reaching out.
Profile bio
About Joanna Choy
Award-winning experience designer who applies a human-centered approach when solving design problems, integrating customer needs and expectations, business requirements, and backstage service processes. Product strategist with a strong proficiency for organizing projects. Adept at clarifying scope and goals, and getting stakeholder approval at every stage of the product cycle. Consistently praised for having warm and excellent communication skills. Extensive experience communicating between product, marketing, editorial, business and tech teams from ideation stage through implementation. Has led the ideation and design of entire digital products for end users as well as internal teams to improve efficiency and reduce overhead. Has overseen three major website redesigns, one of which resulted in winning the ASME National Magazine Award for General Excellence Online, 2007 (Beliefnet.com)Specialties: Product strategy and alignment, user experience design, service design, UX research, accessibility/inclusive design, leading discovery workshops, defining problem spaces, creating process flows and customer journey maps, storyboarding, storymapping, writing BRDs and product charters, agile/scrum methodology, responsive and mobile-first principles, branding, project management, content management, landing page marketing, infographic design, newsletter marketing, information architecture, vector illustration, display advertising Skills: Figma, Sketch, Adobe suite, Miro, Lucidchart, Whimsical, Microsoft and Google suites, extensive experience in agile development/scrum process environments; Git/Github and terminal command-conversant; HTML/CSS coding in Bootstrap
Listed skills include User Experience, Web Design, Information Architecture, User Interface, and 41 others.
Current workplace
Joanna Choy's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles · 19 years
Joanna Choy work experience
A career timeline built from the work history available for this profile.
Ux/Ui Designer
CurrentWork with a tight-knit UX/UI team to set 2U as the standard for the online degree experience. Improve marketing and sales teams time to market so that they can pivot quickly and maximize their impact. Unifying 2U's many online properties into one flexible and robust framework, updating design and code to be usable on various viewport sizes (mobile devices, tablets, laptops/desktops), and designing to meet accessibility standards for people with hearing, physical, speech, or visual disabilities.
Nov 2013 - Present
Product Designer
Nov 2013 - Oct 2019
Creative Director
Works as an integral part of the product team at Noodle to define site functionality and develop intuitive, clean and engaging user experience. Involved in strategic planning of the product as a whole, as well as daily detail work and delivering assets to tech team for their sprints. Design process follows a project soup to nuts: requirements gathering and discovery across all departments, mapping page flow and data points, brainstorming use cases (including marketing opportunities), wireframing pages, researching UI best practices, designing interface, managing feedback and revisions, helping with user testing, and maintaining brand excellence. Part of working in a startup environment means donning many hats, including front-end developer. Conversant in Git/Github, Twitter Bootstrap, Sublime Text 2. Familiar with Grunt and Vagrant.
May 2012 - Nov 2013
Web Designer, Usability Expert And Product Developer
Brought onto the Noodle team to be an in-house design resource as website was expanding. Quickly established as a key member of the team after bringing broad experience in UI/UX, information architecture, product definition and product management to the company. Balanced the position's dual needs of long-view strategic thinking and everyday execution. Designed a new, airier look and feel for the site to improve data display, usability and navigational consistency, in a larger effort to increase user trust in the site and establish Noodle as cutting-edge in the industry.
Mar 2011 - Apr 2012
Principal
Boolawee
Principal of my own web design company. Creative director + designer, product developer, information architect, UX consultant, project manager, marketing director and front-end coder. Working with various talented colleagues from the fields of design, web technology, music, fashion and the arts to put together sharply-branded, easy-to-use, scalable solutions for my clients' varied needs.
Nov 2010 - Mar 2012
Creative Director
Responsible for overseeing all creative aspects and maintaining branding on the website, newsletters, printed materials, and other Beliefnet properties. Manages on-site and off-site design team to produce packages for editorial, marketing and sales teams, as well as daily content production. Involved in information architecture and design of new products, as well as innovating to improve site metrics such as page views per visit, overall uniques, time spent on site.Closely managed redesign of site in 2008. Redesign including a complete overhaul of content management system and overall look and feel. Responsible for working with contractor to determine branding, style consistency, usability, the garnering of approvals on comps from various teams (sales, marketing, editorial).
2008 - Dec 2010
Creative Director
Responsible for overseeing all creative aspects and maintaining branding on the website, printed materials, and other Beliefnet properties. Manages on-site and off-site design team to produce packages for editorial, marketing and sales teams. Designed and oversaw the process for reskinning the site in 2006, which culminated in Beliefnet winning the 2007 National Magazine Award for General Excellence Online.
May 2006 - Dec 2010
Web Designer
Hand-coded special feature pages and email newsletters in HTML, CSS and Javascript. Designed lead art for daily-published articles. Designed special feature packages/mini-sites -- UI, branding and co-branding with corporate partners, logos, image procurement and all production stages. Designed and executed display ads as needed.
May 2002 - May 2006
Html Developer
Hand-coded regular site pages, special feature pages and email newsletters in HTML, CSS and Javascript.
May 2001 - May 2002
SM
Shayleen Mcneil
Colleague at 2UCity Of Cape Town, Western Cape, South Africa
View →
KW
Kate Williams
Colleague at 2UEaston, Maryland, United States
View →
MP
Meagan Pittius
Colleague at 2UDenver, Colorado, United States
View →
PZ
Patrick Ziders
Colleague at 2UNew York, United States
View →
SZ
Samantha Zacharias
Colleague at 2UCape Town, Western Cape, South Africa
View →
DS
Dara Stockdell
Colleague at 2UEugene, Oregon, United States
View →
JJ
Jake Jian
Colleague at 2UAtlanta Metropolitan Area, United States
View →
JH
Jesper Hodge
Colleague at 2UBoston, Massachusetts, United States
View →
AS
Amanda Scranton, M.Ed
Colleague at 2UUnited States
View →
SL
Stephen Lind
Colleague at 2UCharlotte Metro, United States
View →
Shayleen Mcneil
Colleague at 2UCity Of Cape Town, Western Cape, South Africa
View →
KW
Kate Williams
Colleague at 2UEaston, Maryland, United States
View →
MP
Meagan Pittius
Colleague at 2UDenver, Colorado, United States
View →
PZ
Patrick Ziders
Colleague at 2UNew York, United States
View →
SZ
Samantha Zacharias
Colleague at 2UCape Town, Western Cape, South Africa
View →
DS
Dara Stockdell
Colleague at 2UEugene, Oregon, United States
View →
JJ
Jake Jian
Colleague at 2UAtlanta Metropolitan Area, United States
View →
JH
Jesper Hodge
Colleague at 2UBoston, Massachusetts, United States
View →
AS
Amanda Scranton, M.Ed
Colleague at 2UUnited States
View →
SL
Stephen Lind
Colleague at 2UCharlotte Metro, United States
View →
2 education records
Joanna Choy education
Education record
University Of California, Berkeley
Bachelor'S Degree, Anthropology
University Of California, Berkeley
FAQ
Frequently asked questions about Joanna Choy
Quick answers generated from the profile data available on this page.
What company does Joanna Choy work for?
Joanna Choy works for 2U.
What is Joanna Choy's role at 2U?
Joanna Choy is listed as Experience Design Director at 2U at 2U.
What is Joanna Choy's email address?
AeroLeads has found 1 work email signal at @2u.com for Joanna Choy at 2U.
What is Joanna Choy's phone number?
AeroLeads has found 2 phone signal(s) with area code 301 for Joanna Choy at 2U.
Where is Joanna Choy based?
Joanna Choy is based in New York, United States while working with 2U.
What companies has Joanna Choy worked for?
Joanna Choy has worked for 2U, Noodle Education, Boolawee, and Newscorp Digital Media | Beliefnet.Com.
Who are Joanna Choy's colleagues at 2U?
Joanna Choy's colleagues at 2U include Shayleen Mcneil, Kate Williams, Meagan Pittius, Patrick Ziders, and Samantha Zacharias.
How can I contact Joanna Choy?
You can use AeroLeads to view verified contact signals for Joanna Choy at 2U, including work email, phone, and LinkedIn data when available.
What schools did Joanna Choy attend?
Joanna Choy studied at University Of California, Berkeley.
What skills is Joanna Choy known for?
Joanna Choy is listed with skills including User Experience, Web Design, Information Architecture, User Interface, Digital Strategy, Wireframes, Usability Testing, and Css.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial