Design Director
Current
Oct 2019 - Present
AeroLeads people directory · profile
Joanna Choy Email & Phone Number
Experience Design Director at 2U
at
2U
1 work email found
@2u.com
2 phones found area 301
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Who is Joanna Choy? Overview
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Quick answer
Joanna Choy is listed as Experience Design Director at 2U at 2U, based in New York, New York, United States. AeroLeads shows a work email signal at 2u.com, phone signal with area code 301, and a matched LinkedIn profile for Joanna Choy.
Joanna Choy previously worked as Design Director at 2U and UX/UI Designer at 2U. Joanna Choy studied at University Of California, Berkeley.
Company email context
Email format at 2U
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{first_initial}{last}@2u.com
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AeroLeads found 1 current-domain work email signal for Joanna Choy. Compare company email patterns before reaching out.
Profile bio
About Joanna Choy
Award-winning experience designer who applies a human-centered approach when solving design problems, integrating customer needs and expectations, business requirements, and backstage service processes. Product strategist with a strong proficiency for organizing projects. Adept at clarifying scope and goals, and getting stakeholder approval at every stage of the product cycle. Consistently praised for having warm and excellent communication skills. Extensive experience communicating between product, marketing, editorial, business and tech teams from ideation stage through implementation. Has led the ideation and design of entire digital products for end users as well as internal teams to improve efficiency and reduce overhead. Has overseen three major website redesigns, one of which resulted in winning the ASME National Magazine Award for General Excellence Online, 2007 (Beliefnet.com)Specialties: Product strategy and alignment, user experience design, service design, UX research, accessibility/inclusive design, leading discovery workshops, defining problem spaces, creating process flows and customer journey maps, storyboarding, storymapping, writing BRDs and product charters, agile/scrum methodology, responsive and mobile-first principles, branding, project management, content management, landing page marketing, infographic design, newsletter marketing, information architecture, vector illustration, display advertising Skills: Figma, Sketch, Adobe suite, Miro, Lucidchart, Whimsical, Microsoft and Google suites, extensive experience in agile development/scrum process environments; Git/Github and terminal command-conversant; HTML/CSS coding in Bootstrap
Listed skills include User Experience, Web Design, Information Architecture, User Interface, and 41 others.
Current workplace
Joanna Choy's current company
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10 roles · 18 years
Joanna Choy work experience
A career timeline built from the work history available for this profile.
Ux/Ui Designer
CurrentWork with a tight-knit UX/UI team to set 2U as the standard for the online degree experience. Improve marketing and sales teams time to market so that they can pivot quickly and maximize their impact. Unifying 2U's many online properties into one flexible and robust framework, updating design and code to be usable on various viewport sizes (mobile devices.
Nov 2013 - Present
Product Designer
Nov 2013 - Oct 2019
Creative Director
Works as an integral part of the product team at Noodle to define site functionality and develop intuitive, clean and engaging user experience. Involved in strategic planning of the product as a whole, as well as daily detail work and delivering assets to tech team for their sprints. Design process follows a project soup to nuts: requirements gathering and.
May 2012 - Nov 2013
Web Designer, Usability Expert And Product Developer
Brought onto the Noodle team to be an in-house design resource as website was expanding. Quickly established as a key member of the team after bringing broad experience in UI/UX, information architecture, product definition and product management to the company. Balanced the position's dual needs of long-view strategic thinking and everyday execution..
Mar 2011 - Apr 2012
Principal
Boolawee
Principal of my own web design company. Creative director + designer, product developer, information architect, UX consultant, project manager, marketing director and front-end coder. Working with various talented colleagues from the fields of design, web technology, music, fashion and the arts to put together sharply-branded, easy-to-use, scalable.
Nov 2010 - Mar 2012
Creative Director
Responsible for overseeing all creative aspects and maintaining branding on the website, newsletters, printed materials, and other Beliefnet properties. Manages on-site and off-site design team to produce packages for editorial, marketing and sales teams, as well as daily content production. Involved in information architecture and design of new products.
2008 - Dec 2010
Creative Director
Responsible for overseeing all creative aspects and maintaining branding on the website, printed materials, and other Beliefnet properties. Manages on-site and off-site design team to produce packages for editorial, marketing and sales teams. Designed and oversaw the process for reskinning the site in 2006, which culminated in Beliefnet winning the 2007.
May 2006 - Dec 2010
Web Designer
Hand-coded special feature pages and email newsletters in HTML, CSS and Javascript. Designed lead art for daily-published articles. Designed special feature packages/mini-sites -- UI, branding and co-branding with corporate partners, logos, image procurement and all production stages. Designed and executed display ads as needed.
May 2002 - May 2006
Html Developer
Hand-coded regular site pages, special feature pages and email newsletters in HTML, CSS and Javascript.
May 2001 - May 2002
JK
Jackson Kammrath
Colleague at 2U
Denver, Colorado, United States, United States
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KM
Kyle M.
Colleague at 2U
United States, United States
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RP
Robert Park
Colleague at 2U
Chantilly, Virginia, United States, United States
View →
JL
Justin Lapierre
Colleague at 2U
Somerville, Massachusetts, United States, United States
View →
SP
Stephen Phindile Kweza
Colleague at 2U
City Of Cape Town, Western Cape, South Africa, South Africa
View →
LS
Lindsay Simmons, Mls, Mba
Colleague at 2U
Boise, Idaho, United States, United States
View →
LS
Lorien Spilkin
Colleague at 2U
City Of Cape Town, Western Cape, South Africa, South Africa
View →
SA
Sergej Annema
Colleague at 2U
Poland, Poland
View →
CF
Colleen Fagan
Colleague at 2U
Greater Boston, United States
View →
CW
Ché Wrenn
Colleague at 2U
Cape Town, Western Cape, South Africa, South Africa
View →
Jackson Kammrath
Colleague at 2U
Denver, Colorado, United States, United States
View →
KM
Kyle M.
Colleague at 2U
United States, United States
View →
RP
Robert Park
Colleague at 2U
Chantilly, Virginia, United States, United States
View →
JL
Justin Lapierre
Colleague at 2U
Somerville, Massachusetts, United States, United States
View →
SP
Stephen Phindile Kweza
Colleague at 2U
City Of Cape Town, Western Cape, South Africa, South Africa
View →
LS
Lindsay Simmons, Mls, Mba
Colleague at 2U
Boise, Idaho, United States, United States
View →
LS
Lorien Spilkin
Colleague at 2U
City Of Cape Town, Western Cape, South Africa, South Africa
View →
SA
Sergej Annema
Colleague at 2U
Poland, Poland
View →
CF
Colleen Fagan
Colleague at 2U
Greater Boston, United States
View →
CW
Ché Wrenn
Colleague at 2U
Cape Town, Western Cape, South Africa, South Africa
View →
2 education records
Joanna Choy education
Education record
University Of California, Berkeley
Bachelor'S Degree, Anthropology
University Of California, Berkeley
FAQ
Frequently asked questions about Joanna Choy
Quick answers generated from the profile data available on this page.
What company does Joanna Choy work for?
Joanna Choy works for 2U.
What is Joanna Choy's role at 2U?
Joanna Choy is listed as Experience Design Director at 2U at 2U.
What is Joanna Choy's email address?
AeroLeads has found 1 work email signal at @2u.com for Joanna Choy at 2U.
What is Joanna Choy's phone number?
AeroLeads has found 2 phone signal(s) with area code 301 for Joanna Choy at 2U.
Where is Joanna Choy based?
Joanna Choy is based in New York, New York, United States while working with 2U.
What companies has Joanna Choy worked for?
Joanna Choy has worked for 2U, Noodle Education, Boolawee, and Newscorp Digital Media | Beliefnet.Com.
Who are Joanna Choy's colleagues at 2U?
Joanna Choy's colleagues at 2U include Jackson Kammrath, Kyle M., Robert Park, Justin Lapierre, and Stephen Phindile Kweza.
How can I contact Joanna Choy?
You can use AeroLeads to view verified contact signals for Joanna Choy at 2U, including work email, phone, and LinkedIn data when available.
What schools did Joanna Choy attend?
Joanna Choy studied at University Of California, Berkeley.
What skills is Joanna Choy known for?
Joanna Choy is listed with skills including User Experience, Web Design, Information Architecture, User Interface, Digital Strategy, Wireframes, Usability Testing, and Css.
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