Joakim Karlsson

Joakim Karlsson Email and Phone Number

CMO @ Widforss 1729 AB
Stockholm County, Sweden
Joakim Karlsson's Location
Stockholm, Stockholm County, Sweden, Sweden
Joakim Karlsson's Contact Details

Joakim Karlsson personal email

n/a

Joakim Karlsson phone numbers

About Joakim Karlsson

Working with various brands has been a great learning experience for me. My adaptability and desire to grow helped me refine my strategic skills and craftsmanship quickly. The notable results achieved were a blend of these skills and collaborating with truly exceptional individuals.

Joakim Karlsson's Current Company Details
Widforss 1729 AB

Widforss 1729 Ab

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CMO
Stockholm County, Sweden
Joakim Karlsson Work Experience Details
  • Widforss 1729 Ab
    Cmo
    Widforss 1729 Ab
    Stockholm County, Sweden
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  • Widforss 1729 Ab
    Cmo
    Widforss 1729 Ab Apr 2024 - Present
    Stockholm, Stockholm, Se
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  • Self-Employed
    Senior Ecommerce Consultant
    Self-Employed Mar 2022 - May 2024
  • Musti Group
    Head Of Vetzoo/Ecom
    Musti Group Oct 2020 - Apr 2022
    Helsinki, Southern Finland, Fi
    Vetzoo is a leading online pet specialist B2C company part of the Musti Group. 250k customers, and around 370 mSEK yearly revenue.ROLE- Full P&L responsibility for the whole business, including 1 store. Role characteristics are closer to a CEO rather than head of ecom.- Part of the Swedish management team.- Implemented total digital transformation strategy for turn around purposes- Personnel responsibility for a team of 14 people. Also working with many partners – both in Sweden and via global networksMAIN TARGETS ACHIEVED- Set new strategy, roadmaps, ways of working, roles, organization- Implemented new culture with focus on prestigeless result focus with a “can-do-attitude”- Renegotiated all current supplier contracts, and signed new and improved partnerships- R12 sales: 27% over LY - Gross profit margin: from 35% to avg 41% - Sales from own & exclusive brands: 67% over budget- Non food/High margin sales: 26% over budget- Profit margin: +340% (highest since company was founded 2012)
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  • Used A Porter International Ab
    Board Member
    Used A Porter International Ab Jan 2020 - Oct 2020
  • Odd Molly
    Head Of Digital
    Odd Molly Dec 2019 - Oct 2020
    Stockholm, Se
    Odd Molly is a Swedish company that designs, markets and sells high quality fashion for girls under the brands Odd Molly and Hunkydory.ROLE¬- Responsible for P&L budgets, forecast and expansion strategy of ecom- Member of the executive management team reporting to the CEO- Responsible for a team of 8 people. Including partners – responsible for +20 people working for ecom organization.- Forming and implementing new strategy for turn around purposes, team and organization, re-platforming, ways of working, partners and end-to-end e-commerce operations.MAIN TARGETS ACHIEVED: - Build a highly performing & scaleable ecom platform/ecosystem- Recruit and set new roles within team, clear role descriptions, KPI & ownership structure- Renegotiated all current supplier contracts, and signed new and improved partnerhips- Develop new ways of working that increased productivity for all main ecom areas- Created new sales channels with Facebook and influencer marketing etc- From 30 to 65% share of sale within ecom- profitability 3x above targets
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  • Odd Molly
    Head Of Ecommerce
    Odd Molly Nov 2018 - Jan 2020
    Stockholm, Se
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  • Life Europe Ab
    Nordic Product Owner - Online Store
    Life Europe Ab Jun 2017 - Dec 2018
    Stockholm, Stockholm County, Se
    Life Online AB is part of Life Group (Life Europe AB) and is comprised of the groups Nordic e-commerce sales channel, development and operations. With 440 stores in Sweden, Norway and Finland Life Group is the Nordics leading retail chain for health products.I own, manage and execute our strategy and the product road map for our e-commerce and online platform. I lead development teams and partners in our development and implementation process. My focus is to ensure that our customers can appreciate a great buying experience online with an omni perspective.Achievements – first 6 months❏ CRO: +128% increase in conversion rate (accumulated)❏ CRO: +187% increase in conversion rate (compared to previous year)❏ CRO: +134% increase in revenue (compared to previous year)❏ All time high records for conversion rate per month/week/day, campaign sales, etc❏ Accelerating increase in sales and conversion rate❏ Total revenue increase with +126%❏ Implementation of new strategies, process etc
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  • Improove
    Ecommerce Project Manager (Consultant)
    Improove Oct 2016 - Jun 2017
    Stockholm, Se
    Hired as a consultant for Poc Sports, Zound industries, Gymgrossisten and Paradox interactive.
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  • Zound Industries
    Ecommerce Manager (Consultant)
    Zound Industries Oct 2016 - Apr 2017
    Worked as an e-commerce consultant. Main responsibility was overall ecommerce management including site development, CRO, SEO, UX and launch of their new product line - SpeakersAchievements❏ Successfully lead project team - including multiple partners and development teams❏ A successful product launch with a high performing landing page
  • Poc
    Ecommerce Project Manager (Consultant)
    Poc Oct 2016 - Mar 2017
    Stockholm, Se
    Worked as an e-commerce consultant. My main responsibility was to manage the launch of their new e-commerce platform and implementation of new design.Achievements❏ Manage & lead a large and successful migration project including new e-commerce platform and new design
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  • Canal Digital As
    Digital Marketing/Ecommerce Manager (Interim)
    Canal Digital As Jun 2015 - May 2016
    Fornebu, No
    Worked as an interim consultant – 1-year project. I was the owner of the online platform, online roadmap, development, strategy and tactics, online sales & marketing. Leading development teams, designers & partners in our daily development process and for larger projects.
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  • Just Update Ab
    Co-Founder
    Just Update Ab Jul 2012 - Jan 2015
    Stockholm, Sverige, Se
    Founder and responsible for +30 clients. Launched many websites and built digital presence platforms and activated high conversion digital marketing campaigns for clients.Achievements❏ Founder and responsible for strategy, management & development❏ Worked hands on with: CRO, Web design, Social Media Marketing, SEO❏ Build several digital presence platforms and activated high conversion digital marketing campaign
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  • Tobii Technology Ab
    Area Manager - Scandinavia & Russia
    Tobii Technology Ab Jun 2009 - Apr 2013
    Stockholm, Stockholm County, Se
    Area manager for the Nordics and responsible for resellers in our Russian markets.Achievements❏ Overachieving sales goals, for all whole year periods❏ Highest total sales for 1,5 years for continental regions ❏ Activating the Russian market❏ Closed the largets sales deal for all markets
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  • Tobii Technology Ab
    Inside Sales Assistant
    Tobii Technology Ab Jun 2009 - Dec 2009
    Stockholm, Stockholm County, Se
    Worked mostly with lead generation, international sales support, social media marketing.
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  • Scandinavian Internet Group
    Account Manager
    Scandinavian Internet Group Sep 2008 - Mar 2009
    Stockholm, Se
    B2B-sales of reqruitment soultions
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  • Stockholm Resilience Centre
    Finance Coordinator
    Stockholm Resilience Centre May 2008 - Aug 2008
    Stockholm, Stockholm, Se
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  • Viking Line
    Finance Coordinator (Summer Intern)
    Viking Line Jun 2007 - Sep 2007
    Mariehamn, Fi
    View
  • Viking Line
    Administrative Assistant Salary (Summer Intern)
    Viking Line May 2006 - Sep 2006
    Mariehamn, Fi
    View

Joakim Karlsson Skills

Sales Social Media Marketing Eye Tracking E Commerce Business Development Key Account Management International Sales Solution Selling Start Ups Market Research Management Customer Service Product Management Strategic Planning Salesforce.com Digital Marketing Digital Strategy Customer Relations Developing New Markets Negotiation Marketing Strategy Multicultural Environments Public Procurement Episerver Projektledning Facebook Ad Words Seo Google Adwords Google Analytics Webbanalys Hantering Av Webbprojekt Web Analytics Sem Online Advertising Graphic Design Web Design Customer Relationship Management Account Management

Joakim Karlsson Education Details

  • Örebro University
    Örebro University
    Business Strategy And Market Communication

Frequently Asked Questions about Joakim Karlsson

What company does Joakim Karlsson work for?

Joakim Karlsson works for Widforss 1729 Ab

What is Joakim Karlsson's role at the current company?

Joakim Karlsson's current role is CMO.

What is Joakim Karlsson's email address?

Joakim Karlsson's email address is jo****@****oove.se

What is Joakim Karlsson's direct phone number?

Joakim Karlsson's direct phone number is +46861*****

What schools did Joakim Karlsson attend?

Joakim Karlsson attended Örebro University.

What are some of Joakim Karlsson's interests?

Joakim Karlsson has interest in Cooking, Developing Communication, Reading, Guitar Playing, People Around Me.

What skills is Joakim Karlsson known for?

Joakim Karlsson has skills like Sales, Social Media Marketing, Eye Tracking, E Commerce, Business Development, Key Account Management, International Sales, Solution Selling, Start Ups, Market Research, Management, Customer Service.

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