Joseph Colandrea Email & Phone Number

San Jose, Ca, Us

I lead a hybrid team of nine: 5 Field Partner Sales Managers (Field PSMs) and 4 Partner Managers (PMs). PMs are "partner facing" and are aligned to a number of partners; they are responsible for the overarching relationship, growth, and success of the partnerships they manage. Field PSMs are "field facing" in nature and are aligned to specific sales teams throughout Adobe; their mission is to produce & execute a defined partner strategy for their territories, serve as partner agnostic, neutral, trusted advisors to the Adobe field, and ensure every AE has a partner plan. Our common goal as a team is to drive collaborative efforts with Adobe’s direct sales team, working closely with the partner ecosystem to 1) identify & qualify net new pipeline, and 2) accelerate, expand, and close opportunities via added partner support. We achieve this by being hyper-focused on the continued success & growth of our partners' Adobe practices, by conducting enablement sessions for partner client leads on Adobe solutions + value exchange + whitespacing analysis, as well as the development of GTM business plans, marketing initiatives, & repeatable motions we can drive together in the marketplace.

San Jose, Ca, Us

Rebuilt Adobe's Field Partner Sales Organization. Hired, onboarded, and trained a team of 9 Field-Facing Partner Sales Managers within Adobe. The collective goals of Field PSMs are to 1) generate net new pipeline alongside the partner community, 2) qualify & accelerate existing opportunities via added partner support, 3) ensure every Adobe AE has a partner strategy, and 4) serve as partner agnostic, neutral, trusted advisors to the Adobe field. We achieve this via 1) territory planning and whitespace analysis with aligned sales teams, 2) enablement of partners client leads on Adobe solutions + value exchange, 3) enablement of the Adobe field on how to best leverage partner ecosystem, and 4) development of GTM plans, marketing initiatives, & repeatable motions with the top partners in the territory.

San Jose, Ca, Us

Responsible for managing Adobe's sell-with partnership & GTM with Microsoft and AWS across several Enterprise Operating Units, including the Northeast & South regions in the United States, all of Canada, as well as Media & Entertainment accounts and Public Sector (Federal + SLG).

San Jose, Ca, Us

As a Partner Sales Manager at Adobe, I am responsible for overseeing partner relations for a specified field sales team. My role is to engage with partners of all types & sizes – including agencies, management consultancies, systems integrators, and technology partners – to drive collaborative efforts with Adobe’s direct sales team. In addition to this field facing role, I also manage the overall relationship between Adobe & a select number of partners. Some of my responsibilities include:• Sourcing, expanding, & accelerating net new revenue opportunities• Creating demand for future opportunities via events & multi-touchpoint co-marketing initiatives• Educating clients & new partners on the benefits and value of the Adobe Experience Cloud• Growing our partners’ businesses & aligning with their client strategy• Establishing strong partner & client relationships

East Aurora, New York, Us

• Proactively pitched digital and activation initiatives for new toy line; presented to head of FP Friends NYC office.• Contributed to development of 2019 product and marketing strategies; attended two-day Nickelodeon Retail Summit.• Conducted competitive analysis using Tableau to identify voids in the marketplace, inform product price points, and suggest new opportunities for Spring 2019 line; partnered with Play Lab to gather supporting insights.• Led development of Mickey’s 90th birthday sizzle video and supported development of (4) TV commercials.• Crafted influencer outreach recommendation and suggested enhancements for e-Commerce and Brand.com.• Served as team lead for 8 person cross-functional summer intern project and presented to the full NYC office.

New York City, Ny, Us

In addition to pursuing a full-time MBA in Marketing & Entrepreneurship at Fordham, I also interned part-time at NBC Universal during the semester. I worked in the Ad Sales department, specifically with the digital sports planning team.

New York, New York, Us

Accounts: Oral-B Power Brush, Manual Brush, and Kids Products• Collaborated to develop strategy and integrated creative that led to explosive growth in North American sales (+18% over previous year) and outperformed top competitor, Sonicare, by 300% in Brand Linkage.• Proposed recommendations, using Nielsen Neuroscience findings, which were adopted by senior P&G management contributing to creative performing +35% vs. benchmarks for Ad Memorability & Brand Linkage and +77% higher for Brand Memorability.• Developed and implemented strategies to sell creative concepts; assisted in pitches for additional assignments, including revamping Oral-B’s e-Commerce presence and the creation of an in-store video demo.• Supervised a team of three (two Assistant Account Executives and intern) on creative briefings, competitive analyses, budget forecasts, talent tracking, and legal clearances.

New York, Ny, Us

Account: Marriott Hotels• Oversaw development of mid-level productions, including multiple content videos, Times Square billboard creative executions, a guest room ‘look book,’ as well as various on-property creative initiatives. • Provided creative feedback and strategic direction to partners such as The New York Times, Wired, Hulu, and The Huffington Post on the development of cutting edge rich media units.• Led TravelBrilliantly.com content management and provided support on co-creation program.• Produced and delivered an annual competitive presentation to senior Marriott executives. Provided support to SVP on strategy & communication planning.• Strengthened integration of creative, strategy, production, data analytics, PR, Activation, and media teams. • Managed & oversaw development of Assistant Account Executive and intern.

New York, Ny, Us

Accounts: Marriott Hotels and Hasbro• Worked with an integrated team on numerous brands including Marriott Hotels, Spider-Man, Captain America, Super Hero Mashers, Transformers, Angry Birds, Star Wars, KRE-O, BeyWarriors, BeyRaiderz, & B-Daman.• Led digital banner production, print retouching projects, email campaigns, and assisted with broadcast production.• Developed and distributed bi-weekly competitive monitoring to internal team and clients via Pinterest.• Maintained budget, forecasts, & travel tracker for senior brand managers. Responsible for all legal clearances.• Owned all project timelines as well as the delivery of client feedback to internal teams.

New York, Ny, Us

• Collaborated with business management team on strategy & planning, expense management, reporting & analysis for ~350 private wealth advisors servicing clients with $10MM+ in investable assets.• Created monthly, quarterly, and yearly reporting packages for upper management by analyzing large data sets, with specific attention to new clients, households, and net new flows. • Established incentivized compensation awards for advisors and kept track of qualifiers on a weekly basis.

New York, Ny, Us

• Analyzed strategic recruiting plan and presented proposals identifying where PBIG had most success / areas for improvement. • Completed assessment of competitive landscape.

New York, Us

• Worked with the U.S. and European listed equity team of PineBridge Investments, an independent multi-product investment adviser with over $83 billion in assets under management.• Analyzed and researched 23 U.S. companies across various sectors using the group’s proprietary framework. Presented and published on one company that was deemed to be the best potential fit for the PineBridge U.S. Focus portfolio. (ticker: BEAV)

Master Of Business Administration (M.B.A.), Marketing & Entrepreneurship

Bachelor Of Science (Bs), Finance, Marketing, And Real Estate

Business Summer Study Abroad

High School