Jodee Goodwin

Jodee Goodwin Email and Phone Number

Head of UX @ The Creative Alliance
Lafayette, CO, US
Jodee Goodwin's Location
Lafayette, Colorado, United States, United States
Jodee Goodwin's Contact Details

Jodee Goodwin personal email

Jodee Goodwin phone numbers

About Jodee Goodwin

Jodee is a design leader with 20 years of UX, interactive, product, and branding experience. She possesses expertise in building design-led cultures; driving and delivering innovative UX/UI on digital devices; and fusing design and UX to create delightful human experiences. Jodee scales and leads teams in project definition, user research, design thinking strategy, iteration, prototyping, testing, into final visual design, production, and delivery. She currently works at The Creative Alliance, an advertising agency serving 40+ clients. Jodee started her career as a web designer and developer where she honed her craft creating effective solutions using market research and experience design to create a competitive advantage for clients. She then progressed into a Creative & UX Director role where she led a team in planning, pitching, and architecting comprehensive marketing strategies and user-focused design for clients ranging from large global enterprise companies to startups including Berkshire Hathaway, AIG, Medtronic, Global Aerospace, GogoBiz, Western Union, Syngenta, Avjet Corporation, Jones International University, Health One Hospitals, and Holland & Hart to name a few. In her current role as VP of Creative & UX she leads creation and delivery of vision, strategy, and roadmaps across UX and creative. Jodee regularly produces top performing mobile first responsive websites, apps, and other accessible SaaS enterprise applications. She has extensive experience collaborating with the C-suite, developers, writers, product managers, marketing, research and engineering teams to launch world-class solutions. Jodee is leader in creating creating and delivering OKR’s as well as user research methodologies that drive better customer outcomes. Oversight of budgets, ROI, and discovery meetings are areas where Jodee demonstrates strong leadership. Working at an agency has given her ability to pivot quickly and easily adapt to change while continuing to be a life long learner.Jodee is a proven producer of groundbreaking concepts and user-focused design that has resulted in numerous design awards. She has served on the Board of Directors for AIGA Colorado and taught design at several community colleges.

Jodee Goodwin's Current Company Details
The Creative Alliance

The Creative Alliance

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Head of UX
Lafayette, CO, US
Employees:
11
Jodee Goodwin Work Experience Details
  • The Creative Alliance
    Head Of Ux
    The Creative Alliance
    Lafayette, Co, Us
  • The Creative Alliance
    Vp Creative & Ux
    The Creative Alliance Apr 2016 - Present
    Lafayette, Co, Us
    • Conceive and direct project vision, strategy, discovery meetings, audience exploration and guide initiatives through design and development phases in an agile environment. • Designed and implemented UX strategies that largely contributed to doubling revenue each year.• Orchestrated and led client initiatives through UX research, ideation, iteration, prototyping, testing and development phases in an agile environment.• Collaborating with designers, UX designers, writers, programmers, front and back-end developers, and clients.• Extensive experience partnering with senior stakeholders, presenting work and communicating results. • Created top performing mobile first experiences, responsive websites, apps and other SaaS-based digital experiences with a delightful UX, unique design and marketing. • Developed, nurtured, and grew a unified design team with user centric product development. • Optimize and continually improve user journeys driving meaningful monetizable user engagements and increasing overall user retention.• Ensured the usability of mobile and web applications including ongoing improvements to the overall user experience based on user research, testing and analytics to optimize design solutions.• Fueled quality leads for sales team resulting in higher conversion rate and increased sales.• Directed and steered value propositions, brand stories, buyer personas, campaigns, experiences, and materials. • Supervise budgets, campaigns, and Return On Investment (ROI). • Chartered business growth, identified thought leadership strategies, opportunities, case studies, and coordinated with PR and subject matter experts.
  • The Creative Alliance
    Director Creative & Ux
    The Creative Alliance Aug 2006 - Mar 2016
    Lafayette, Co, Us
    • Planned, pitched, and architected comprehensive UX strategies, digital marketing methods and design. • Developed business requirements, goals, personas, and wireframes to examine site flows and usability. • Supervised research, ideation, prototyping, iteration, and presentations.• Planned and created user-centric interactive digital and responsive web experiences via application of usability studies, analytics, and user interface modifications. • B2C and B2B brand strategy, market share growth, customer acquisition and retention.• Brand steward setting the creative and art direction for the client's digital and visual product. Working with designers, writers, programmers and clients in the development of campaigns and experiences.• Directed and implemented digital marketing efforts including SEO, PPC, retargeting, digital display, social media marketing, content marketing, email and automation campaigns, and media planning. • Motivate, coach and inspire the artists, developers, photographers and freelance talent.• Hands-on senior design of creative concepts start to finish (research, ideation, prototyping, iteration and presentation).• Develop strategy, implement and manage digital marketing efforts (SEO, SEM, Retargeting, Digital Display, Social Media, Media Planning & Buying). • Manage multiple projects and team members within timelines and budgets.• Maximize the efficiency and profitability of the company’s artistic resources (people, technology, third-party resources, etc.).
  • The Creative Alliance
    Senior Ux/Ui Designer & Developer
    The Creative Alliance Jan 2004 - Aug 2006
    Lafayette, Co, Us
    • Created in-depth solutions via market research, web, and digital design. • Produced multimedia solutions including websites, coding, UX, information architecture, UI, development, multimedia applications, rich media ads, video, audio, logo development, corporate packages, vendor section, and events. • Collaborated with partners, account managers, designers, and clients. • Provided UX/UI, visual graphics, project management, UAT, production tasks, and supervised artists. • Mentored and coached artists and assisted with skill growth and advancement. • Increased productivity and profit by generating and establishing workflow processes.
  • Medianews Group Interactive
    Senior Graphic Designer/Web Designer
    Medianews Group Interactive 2000 - 2003
  • Daily Camera
    Marketing Graphic Designer
    Daily Camera 1999 - 2000
    Boulder, Co, Us

Jodee Goodwin Skills

Creative Direction Art Direction User Experience Brand Development Web Design Seo User Interface Design Email Marketing Logo Design Advertising Wordpress Illustrator Indesign Graphic Design Flash Adobe Creative Suite Dreamweaver Photoshop Layout Brochures Information Architecture Interaction Design Graphics Website Development User Centered Design Sem Adobe Acrobat Css Typography Packaging Illustration Web Development User Experience Design Web Analytics Search Engine Optimization Html Javascript Multimedia Web Video Cms Html5 Fireworks Php

Jodee Goodwin Education Details

  • Colorado State University
    Colorado State University
    Graphic Design
  • General Assembly
    General Assembly
    User Experience Design (Uxd) Certificate
  • User Experience (Ux) Certificate
    User Experience (Ux) Certificate
    “The Brain Lady”
  • Google
    Google
    Google Ads Certified
  • Colorado
    Colorado
    Colorado Vocational Credential (Teaching)

Frequently Asked Questions about Jodee Goodwin

What company does Jodee Goodwin work for?

Jodee Goodwin works for The Creative Alliance

What is Jodee Goodwin's role at the current company?

Jodee Goodwin's current role is Head of UX.

What is Jodee Goodwin's email address?

Jodee Goodwin's email address is jo****@****hio.com

What is Jodee Goodwin's direct phone number?

Jodee Goodwin's direct phone number is +130366*****

What schools did Jodee Goodwin attend?

Jodee Goodwin attended Colorado State University, General Assembly, User Experience (Ux) Certificate, Google, Colorado.

What are some of Jodee Goodwin's interests?

Jodee Goodwin has interest in Yoga, Painting, Making Jewelry, Fine Arts.

What skills is Jodee Goodwin known for?

Jodee Goodwin has skills like Creative Direction, Art Direction, User Experience, Brand Development, Web Design, Seo, User Interface Design, Email Marketing, Logo Design, Advertising, Wordpress, Illustrator.

Who are Jodee Goodwin's colleagues?

Jodee Goodwin's colleagues are Elizabeth Wolfe, Josh Southern, Tom Schek.

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