Oversee all product development, pre-production, textile design, technical design, costing and production for our key major brands including John Mark, Ali Miles and Multiples. Lead a strong talented global team of 20 people. Responsible for developing and implementing production calendar, ensuring all brands are on time and designed for all markets, approvals of all fabrics, print/color submits to ensure each element is on brand and on time delivery with the highest quality our customers love and expect. All while ensuring profit margins are achieved and fulfill the value equation and expectations of our customers.

Experienced Product Development Director with demonstrated history of working in the retail industry. Responsible for the leadership of the kid's private brand Okie Dokie with a volume total volume of $95 million in sales. Responsible for driving the product development calendar, being the expert in knowing competition categories, pricing strategies, trends and opportunities for JCPenney. Valued partner and collaborator with merchants and complex cross-functional teams to develop product lines, product assortment plans, pricing and merchandising strategies.

Drive the development and execution of marketing objectives for Family Footwear, Handbags, Intimate Apparel, Women’s Swimwear and Outerwear, ensuring balanced marketing plan across all media to support division sales and profit goals. Worked alongside GMM in the seasonal planning process, including merchandise selection, space allocation, competition and pricing strategies. Kept the company moving forward by scrutinizing all promotions for any volume jeopardy based on sales plans, trends and prior year history.•Managed marketing efforts and drove incremental sales for divisional business exceeding $5B.•Successfully developed a 360-degree marketing plan based on competition and past history at the company, resulting in 35% sales increase in the first two events.•Provided ongoing leadership for the division’s event planning and media allocation, providing a merchandise perspective and point-of-view for content development.•Reduced costs for “Bra Fit” events and increased circulation quantity by working with the print team to take advantage of efficiencies in the market and coordinating development efforts. •Maximized sales and ROI by partnering with the CRM team to ensure targeted marketing to appropriate customers.

Lead strategic coordination within and between all marketing departments to ensure a consistent message across all customer touch points. Develop key marketing strategies for brand launches including all aspects from print to digital are on brand.

Implemented division goals for marketing for all touch points from digital to print media. Focus on developing new avenues within digital marketing and social media.

Developed an in-depth monthly competitive recap identifying new product opportunities, landscape changes at competition and marketing concepts. Benchmarked direct and aspirational competitors, identifying opportunities and white space voids. Brand design: evaluated and updated existing brand logos, packaging and product.

Extensive work with overseas offices, factories and suppliers for styling, piece goods, costing and delivery flow.Instrumental in determining new product categories within sleepwear.Negotiated fabrics and prices to meet gross margin goals.Extensive overseas travel.

Directed steering committee selections that would be the company wide buy of sleepwear product of both domestic and private labels. Established new process of private brand selection for all divisions which led to major time reduction in placing buys. Worked closely with domestic suppliers and extensive overseas travel for private brand development.