Jodi Lyssy Email & Phone Number

United States

HIGH-PERFORMING CROSS-FUNCTIONAL LEADER – Drove cross-functional collaboration by building and mentoring 4 high-performing teams across 2 roles, overseeing up to 10 business support analysts spanning member experience, product management, planning, forecasting, marketing, and product acquisition.TRANSFORMED METRICS FORECASTING – Led a 5-member team, transforming product acquisition forecasting with a data-driven approach using four-time series models. Independently modeled products and members, resulting in a more accurate baseline forecast for effective acquisition strategies.CREATED NEW METRICS FOR CORE MEMBERSHIP INSIGHT – Pioneered the development and refinement of novel member metrics, particularly focusing on the previously overlooked "military currently serving" self-reported metric. Drove awareness, providing validation training, and promoting widespread adoption resulting in incorporating this metric into standard reporting, including CEO updates and crucial KPIs integral to the bonus process.

San Antonio, Texas

SECURED LEADERSHIP INVESTMENT FOR THE MODERNIZATION INITIATIVE – Led the Infrastructure Modernization initiative, guiding the senior executive team in crafting a presentation for augmented funding. Successfully secured approval for new funding and commitment to a 5-year execution plan, improving IT infrastructure for faster system communication and streamlined business processes.DROVE YOY GROWTH IN MILITARY COMMUNITY EXPANSION – Implemented enterprise-level demographic segmentation leading a team of 2 analysts to operationalize segments and achieve in-year growth goals, emphasizing Millennial and Boomer enlisted segments. Resulted in membership rate increases within one year, surpassing historical growth rates.IMPLEMENTED DATA-DRIVEN DECISION-MAKING IN EXECUTIVE LEADERSHIP – Elevated executive-level strategic conversations from relying on individual experiences and subjective insights to valuing objective data-backed decision-making. Spearheaded a successful transition from conceptual decisions to a data-driven model, significantly reducing decision-making timelines.

San Antonio, Texas Area

LAUNCHED AND LED USAA'S VOICE OF THE MEMBER PROGRAM – Managed a 25-member cross-functional team, delivering a project within a fiscally challenging 12-month funding period, overseeing program training, Clarabridge model building, and data management. Addressed challenges posed by the "Follow the Sun rule" for deployed military personnel, proposing a fiscally responsible solution that retired the rule, streamlining operations for core customer segments without extra costs.TRANSFORMED DIGITAL EXPERIENCES THROUGH USABILITY TESTING – Led usability studies to shape enhanced digital design concepts for a significant website redesign to boost site traffic and membership opportunities. Established new standards for member-centric website designs, addressed feedback challenges, and strategically improved the overall user experience, leading to cost savings by transitioning from phone channels to the website and resulting in increased activity in the Boomer segment post-launch.LED DATA-DRIVEN MEMBER EXPERIENCE APPROACH – Utilized qualitative, quantitative, competitive intelligence, and behavioral data to analyze customer segments in the mortgage process for USAA's home-buying initiative. Implemented a predictive approach to customer engagement across home buying stages, conducted brand surveys to safeguard brand equity during the new process launch, and contributed to the successful introduction of the Home Circle product.

Spearheaded behavioral research as a top 10 crowd behavior expert, engaging in various US and international conferences. Led a team of behavioral scientists in studying the impact of a non-lethal weapon in crowd scenarios, resulting in the successful implementation of crowd behavior tactics, techniques, and procedures during Operation Iraqi Freedom.

Ms, Experimental Psychology

This program focused on how to answer questions with data.

Ba, Psychology