• Spearheaded strategic management of key accounts, consistently achieving business growth and retention through adept strategic planning and relationship management.• Crafted impactful briefs and pitches, leveraging comprehensive business and marketing expertise to drive successful customer projects.• Led cross-functional teams in the development and execution of omni-channel marketing strategies, optimizing budgets and maximizing performance across diverse platforms.• Develop value proposition framework recommendations based on client interview audits, market research, persona development, and in-person workshops.

• Developed and adapted annual marketing plans and budgets based on performance metrics and market shifts.• Oversaw development and execution of content strategies, aligning them with brand standards and market demands in both digital and traditional advertising spaces.• Managed projects and cultivated strong agency relationships in alignment with strategic goals.• Leveraged analytics to drive strategic decisions, optimizing performance through data-driven insights.

• Oversaw development and full revamp of US unbranded retail pharmacy vaccines campaign creative.• Supervised launch; site/content management and CRM development for key clients (HCP and consumer). • Work effectively and collaboratively across many internal departments, agency partners and client stakeholders.• Assist with campaign result analysis, optimization and strategic recommendations.• Develop best practice POVs and other recommendations to ensure clients are at the forefront of industry and marketing standards.• Manage and develop junior staff to create future leaders; mentor 3 former team members

• Instrumental in initiating and developing the healthcare team in the Chicago office.• Acted as the primary relationship manager, contributing significantly to strategy recommendations and Statements of Work (SOW) for integrated marketing efforts.• Oversaw and managed creative development for CRM and Direct Mail campaigns while mentoring junior account team members.

• Collaborated closely with accounting and brand account teams to develop scopes of work and production schedules, overseeing all aspects from vendor estimates to production execution.• Managed production design, color management, proof approvals, and press checks for all client deliverables, effectively coordinating multiple product launches.

• Played a pivotal role in implementing software transition plans with the Continuous Improvement Team, ensuring successful team adoption and enhancing process efficiency.• Initiated collaborative work-share programs across partner offices to optimize workload distribution and maximize staff utilization.