Lead a team of content creators and strategists focused on market, economic, legislative, and investment content for 18 markets across North America, Europe, and the Middle East. Ensure that content supports and reflects the strategic priorities of the firm. Optimize and refine content based on performance metrics. Work directly with our market strategists, investment managers, government affairs experts, and other thought leaders to develop their content ideas across our websites, social media, and industry publications.Manage daily creation of digital content, including blogs, social media posts, emails, web copy, podcasts, advertisements, and white papers. Create content for a wide variety of audiences, including individual investors, financial professionals, and institutions.Co-host and produce Invesco's Greater Possibilities podcast.

Assumed responsibility for social media content for Invesco's US and Canadian handles in addition to leading the North American editorial team. Worked directly with key Invesco thought leaders to create and promote content to their social media followers. Built greater connectivity and collaboration between our editorial content creators and social media activations.Oversaw content creation for LinkedIn, Twitter, Facebook, Instagram, and TikTok.

Expanded my team's responsibilities to include both the US and Canada. Led a team of writers, editors, and strategists focused on content development, activation, and digital strategy.Managed content projects from ideation to publication, balancing long-term programs with rapid response communications. Launched Invesco's Greater Possibilities podcast.Coordinated closely with my colleagues in EMEA and Asia-Pacific to share content that has global relevance.

Established and managed a writing/editing team in support of digital and print marketing projects across the US. Launched our US blog to share content with financial professionals and end investors. Managed daily content creation. Developed processes for sharing content among global marketing leaders. Wrote and edited blogs, social media posts, advertisements, web copy, emails, video scripts, white papers, and product literature.

Worked with leaders across the firm to craft brand messaging. Ensured our brand was consistently applied across digital outlets, marketing materials and advertising. Helped plan digital, print and TV advertising content and strategy.

Wrote and edited a wide variety of marketing materials for individual investors, financial professionals and institutions.

Writer and editor for a suite of energy trade publications. Conducted executive interviews for the development of long-form and short-form magazine and newsletter content. Developed deep knowledge of the oil and gas industry.

Beat reporter for daily newspaper. Covered breaking news as well as feature writing.