Jodi Schwartz Email & Phone Number

Brooklyn, Ny

Creative brand champion for small and mid-size companies, translating marketing objectives into strategic, iconic, branded results for digital startups, professional services, real estate, retail, non-profit, and corporate sectors. My company provides unique brand voices, identity design, B2B and B2C print and digital advertising, corporate collateral, sales materials, and responsive web design, that accurately reflect brand positioning, messaging and standards. > Seamlessly executed the re-branding of two distinctive companies merging into one, delivering within only four months. Roll-out included location-specific collateral and sales materials, signage, website, print and digital advertising, and internal communication materials, resulting in a smooth transition and morale boost for company culture.> Created new brand identity for co-working startup Quest Workspaces, which included company name, identity design, collateral, sales materials, print and digital advertising, website, and special event promotions, delivering a successful launch as a major presence in the co-working market.

Brooklyn, Ny

Creative lead for two national wine brands, [yellow tail] Wines and Montecillo Wine, directing in-store promotional materials including point-of-sale, display fixtures, large box store promotional displays, signage kits, packaging, and trade materials, resulting in an increased brand awareness and sales increase.Managed creative budget and time lines for multi-million dollar accounts, always coming in on-time and within budget.Effectively led projects from concept through delivery, supervising art directors, copywriters, and pre-press.

New York, Ny

Led creative teams for national retail accounts Footlocker USA and Lechters Housewares, delivering monthly in-store promotional marketing kits containing new product launch materials and POP displays to over 1800 stores nation-wide.Provided direction and management of a team of graphic designers, photographers, production artists, print managers and temp freelance, ensuring the integrity of the creative vision and strategy from start to finish.> Jay Leno mentioned my innovative, eye-catching Lechter’s back-to-school window display. The promotion was the company’s most successful back-to-school promotion in the history of the company.

Hicksville, Ny

Creative lead for a national chain of 150 nutritional supplement stores, managing all marketing initiatives from research through delivery, including packaging design, advertising, in-store promotions, and annual franchisee meeting. Managed and mentored a design team, improving collaboration, boosting morale, and developing talent, and making sure. creative is on-strategy and on-brand. Secured vendors, negotiated agreements, and managed multi-million dollar departmental budget.> Created new art department systems, repairing the hostile relationship with franchisees, establishing a new systems for creative requests, scheduling and communication, resulting in a quicker turnaround delivery, and a more positive relationship with franchisees.> Re-branded under-performing weight loss product line, Fat Away, renaming to be Great Shape. Created new packaging and promotional materials, resulting in the doubling of weight loss product sales within three months.

Ann Arbor, Mi

Marketing and creative lead for the in-house marketing department of a chain of college coffeehouses, developing all branding and marketing efforts for in-store promotions, packaging, interior and exterior signage, advertising and merchandise. Led a complete re-branding effort, transforming corporate and retail perceptions from a hap hazard, grassroots company into a vibrant, cohesive major brand presence, successfully maintaining market strength as Starbucks entered the college market. > Crafted targeted messaging for multiple regional and demographic audiences. creating print advertising campaigns placed in 11 markets, resulting in an 11% jump in sales.> Initiated monthly in-store marketing kit program, leading to increased product line awareness, stronger new product launches, and enhanced consumer perception of loyalty rewards. Designed all kit components, including promotional signage, shelf-talkers, point-of-sale materials, punch cards, and posters.> Re-designed, expanded, and promoted the retail whole bean coffee line, doubling whole bean sales within the first year.