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A dynamic marketing leader with extensive experience in strategic marketing planning and execution. Strengths include brand development and management, creative direction, customer research, culture building, corporate and customer communications, data-driven growth programs designed to boost revenue, online and social media strategies and project management. Marketing Strategy | Collaborative Leader |Marketing Communications | Brand Development | Creative Direction | Content Development | Digital Strategy | SEO Optimization | Multi-Channel Integration | Event Management | Project Management| Coaching | Team Leader | Employee Engagement | Qualitative Research | Quantitative Research| Media Planning | Data-Driven Growth Programs | Campaign Development and Execution
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Svp MarketingFinsyncGrand Rapids, Mi, Us
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Svp Marketing StrategyKellogg Community Credit Union Apr 2024 - PresentBattle Creek, Mi, UsDevelop the vision, strategy and methodologies to create a culture of innovation. Identify partners and alliances to support growth trajectory. Lead and manage team of marketing professionals to implement marketing strategies, execute campaigns, drive brand awareness and support growth initiatives. -
FounderSpark & Light Marketing Nov 2023 - PresentSpark & Light Marketing is a boutique agency offering a practical approach to developing your go-to-market strategy, value proposition definition, brand position and messaging. Our solutions tap all the growth marketing funnels you need to profitably grow your business.
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Svp MarketingFinsync May 2022 - Nov 2023Atlanta, Ga, Us
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Chief Marketing Officer, SvpMacatawa Bank Jul 2017 - May 2022Holland, Mi, UsLead marketing strategy and execution to support growth of all business lines (retail, commercial, mortgage). Integrate sales campaigns across all media channels (in-store, in home, digital, social, billboard, print radio). Write and edit marketing content including sales materials, all creative including radio spots, ad copy, social posts, website content for SEO and sales funnel engagement. Utilize Marketo system to target email messaging to customers. Conduct qualitative and quantitative customer research to inform decisions and messaging. Segment customer base to align sales efforts with growth opportunities. Lead product launches focused on UX and CX. Engage employees and nurture culture through internal communications, recognition programs and social activities. Serve on the Executive Committee, Charitable Contributions Committee and CRA Committee. -
Vice President MarketingMacatawa Bank Aug 2013 - Jul 2017Holland, Mi, UsLead marketing team of 4 professionals to deliver marketing strategy and execution. Create launch and continually manage reenergized brand identity suite, value proposition and key messaging. Align Macatawa Bank brand with community events by partnering bank’s food truck and employee volunteers to support local organizations. Creatively target audiences with unexpected marketing tactics.
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Marketing ManagerChemical Bank May 2010 - Aug 2013Detroit, Michigan, Us- Direct the Customer Research function of Chemical Bank- Develop survey tools (mailed, electronic and in-person), manage data collection process, and maintain running analysis on results- Collect “voice of the customer” feedback from all channels; branch, call center, website, social media, survey comments and employee input- Build action plans based on research findings, prioritized based on customer and employee feedback from both quantitative data and qualitative information from focus groups, and designed to improve the Net Promoter Score® - Direct Mortgage marketing function; targeted direct mail, social media content designed to engage existing customers and inspire viral sharing, maximizing industry event sponsorships, targeted advertising to support referral partners and raising awareness in markets where mortgage production lags potential- Direct the Chemical Bank 5K Race event - Maximize West Michigan Public Relations opportunities for Chemical Bank -
Vice President Marketing DirectorByron Bank 2006 - Jan 2011Byron, Il, Us- Direct the marketing function, including PR and shareholder communications. Report to the bank President/CEO- Direct brand across all channels, creative agency, and freelancers- Orchestrate and launch a data-driven marketing strategy resulting in 2.5% revenue boost, including Value and Life-Stage Segmentation growth program and targeted customer direct mail expansion program- Served on the Executive Committee - Chair the Product Committee - Served on Charitable Contributions Committee- Direct 5K Race – 1,200 participants generated nearly $40,000 in charitable donations in 5 years- Write and edit copy for bank literature, web site, PR, letters and sales tools -
Market Manager -- Financial InstitutionsCrowe Chizek 2005 - 2006Chicago, Illinois, Us• Direct responsibility for managing execution of strategic and tactical marketing activities utilizing cross-functional resources (marketing data analytics, creative design, industry events/conferences, speaking engagements, communications and promotions)• Provide high level of support to partners and practice leaders to increase market visibility of key practice areas such as Assurance, Risk Management, Tax, Performance Improvement consulting• Research and analyze business and market factors to help identify business development opportunities for the business unit’s depth of services • Lead marketing and event planning efforts to address current corporate governance issues relevant to audit committee, board members, general counsel and C-level management at public companies • Communicate value proposition and competitive advantage in marketing collateral, and sales presentations -
Marketing Consultant - Financial InstitutionsCrowe Chizek 1996 - 2005Chicago, Illinois, Us• Senior Engagement Manager for SBU’s largest outsource-marketing bank clients • Manage a book of business of approximately $1 million• Write, implement and manage strategic and tactical marketing plans for bank clients• Conduct customer satisfaction research and results analysis; written surveys, phone interviews and focus groups• Develop and launch new products, pricing and go-to-market strategies based on satisfaction research, competitor data and industry trends
Jodi Sevigny Skills
Jodi Sevigny Education Details
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Michigan State University -
Michigan State UniversityLiterature
Frequently Asked Questions about Jodi Sevigny
What company does Jodi Sevigny work for?
Jodi Sevigny works for Finsync
What is Jodi Sevigny's role at the current company?
Jodi Sevigny's current role is SVP Marketing.
What is Jodi Sevigny's email address?
Jodi Sevigny's email address is js****@****ank.com
What is Jodi Sevigny's direct phone number?
Jodi Sevigny's direct phone number is +161682*****
What schools did Jodi Sevigny attend?
Jodi Sevigny attended Michigan State University, Michigan State University.
What skills is Jodi Sevigny known for?
Jodi Sevigny has skills like Marketing, Integrated Marketing, Marketing Strategy, Marketing Communications, Strategic Planning, Strategy, Management, Banking, Social Media, Creative Direction, Sales, Advertising.
Who are Jodi Sevigny's colleagues?
Jodi Sevigny's colleagues are Muhammed Abugosh, Channing Holden, Isaac Condrey, Heather W., David Herrera, Jeanette Brewster, Melissa Vanantwerp.
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