Jodi Sevigny Email & Phone Number

Grand Rapids, MI, US

Battle Creek, MI, US

Develop the vision, strategy and methodologies to create a culture of innovation. Identify partners and alliances to support growth trajectory. Lead and manage team of marketing professionals to implement marketing strategies, execute campaigns, drive brand awareness and support growth initiatives.

Spark & Light Marketing is a boutique agency offering a practical approach to developing your go-to-market strategy, value proposition definition, brand position and messaging. Our solutions tap all the growth marketing funnels you need to profitably grow your business.

Atlanta, GA, US

Holland, MI, US

Lead marketing strategy and execution to support growth of all business lines (retail, commercial, mortgage). Integrate sales campaigns across all media channels (in-store, in home, digital, social, billboard, print radio). Write and edit marketing content including sales materials, all creative including radio spots, ad copy, social posts, website content.

Holland, MI, US

Lead marketing team of 4 professionals to deliver marketing strategy and execution. Create launch and continually manage reenergized brand identity suite, value proposition and key messaging. Align Macatawa Bank brand with community events by partnering bank’s food truck and employee volunteers to support local organizations. Creatively target audiences.

Detroit, Michigan, US

- Direct the Customer Research function of Chemical Bank- Develop survey tools (mailed, electronic and in-person), manage data collection process, and maintain running analysis on results- Collect “voice of the customer” feedback from all channels; branch, call center, website, social media, survey comments and employee input- Build action plans based on.

Byron, IL, US

- Direct the marketing function, including PR and shareholder communications. Report to the bank President/CEO- Direct brand across all channels, creative agency, and freelancers- Orchestrate and launch a data-driven marketing strategy resulting in 2.5% revenue boost, including Value and Life-Stage Segmentation growth program and targeted customer direct.

Chicago, Illinois, US

• Direct responsibility for managing execution of strategic and tactical marketing activities utilizing cross-functional resources (marketing data analytics, creative design, industry events/conferences, speaking.
• Provide high level of support to partners and practice leaders to increase market visibility of key practice areas such as Assurance, Risk Management, Tax, Performance Improvement consulting
• Research and analyze business and market factors to help identify business development opportunities for the business unit’s depth of services
• Lead marketing and event planning efforts to address current corporate governance issues relevant to audit committee, board members, general counsel and C-level management at public companies
• Communicate value proposition and competitive advantage in marketing collateral, and sales presentations

Chicago, Illinois, US

• Senior Engagement Manager for SBU’s largest outsource-marketing bank clients
• Manage a book of business of approximately $1 million
• Write, implement and manage strategic and tactical marketing plans for bank clients
• Conduct customer satisfaction research and results analysis; written surveys, phone interviews and focus groups
• Develop and launch new products, pricing and go-to-market strategies based on satisfaction research, competitor data and industry trends

Education record

Advertising, Marketing, Communications, Writing, Literature